Advertisement

Topic: Warren Buffett

The 100 Most Influential Leaders in Marketing, Media and Tech

Google's Larry Page tops Adweek's first Power List

Presenting Adweek's inaugural Power List, our ranking of the 100 most influential, innovative and effective leaders controlling media, marketing and technology. To assemble this list, we considered the profiles and results…

Warren Buffett Played a Classic Coke Jingle on the Ukelele for the Company's Annual Meeting

Putting his music where his money is

Warren Buffett is known for many things, but singing hasn't been one of them—until now. Buffett played "I'd Like to Buy the World a Coke" on a custom ukulele (presented to…

Agency Cuts and Consolidation Are Likely to Follow Kraft Heinz Merger

But layoffs and plant closings could come first

The bad news for agencies involved in today's announced merger of Kraft and Heinz is that the combined company will be run by a group known for fiercely cutting costs.…

Warren Buffett Picks Up Duracell in $4.7 Billion Stock Trade

Could avoid capital gains by using his P&G holdings

Warren Buffett bought battery brand Duracell for a whopping $4.7 billion Thursday. And with Duracell's recent foray into smartphone batteries, picking up the company from Procter & Gamble seems to…

Warren Buffett’s Underwear Brand Comes Clean About Corporate Taxes

We pay our fair share, pleads Fruit of the Loom’s website

Fruit of the Loom, the homespun brand that’s been making our underwear since 1851, wants you to know, America, that it’s paying its fair share of taxes. That’s according to an…

NetJets Hires Havas Worldwide for Digital Ads

Global assignment includes CRM, social media efforts

NetJets, looking to expand its marketing efforts in its 50th year, has hired Havas Worldwide to lead digital marketing efforts globally. The agency will be responsible for everything from customer relationship…

Warren Buffett Helps Pitch Berkshire Hathaway's Dairy Queen as Barkley Airs First Ad for Chain

Visits Omaha DQ with CEO

Warren Buffett is helping to pitch Dairy Queen just as Kansas City, Mo.-based agency Barkley is airing its first TV ad for the chain, five months after it landed the…

Advertisement