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Topic: Warner Bros. Entertainment

Wired Interviews Lex Luthor in Fiendishly Fun Escalation of Comic-Book Movie Marketing

Packed with geek bait

Comic books are about world-building. The marketing for film adaptations of comics follows the same format: It cultivates an ever-expanding universe, one even populated with fictional advertising for key players.  But…

The CW Closes Out Its Upfront Deals

Converged packages give ratings-challenged net a shot in the arm

The CW is once again the first network to finish writing its upfront business, taking in approximately $400 million to $410 million in advance commitments for the 2013-14 TV season.…

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