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Topic: Walmart

These 5 Dynamic Duos Are Nailing Digital Marketing

Winning CMO-exec pairings at GE, Taco Bell, Walmart, Dell and Levi's

Stephen Quinn, Walmart CMO, keeps half an eye cocked toward a wide-screen social media listening dashboard on his office wall so he can constantly monitor his brand’s real-time messaging. But…

Starbucks Looks to Share Its App Payment System With Other Retailers

Smartphone transactions supplied 15% of U.S. revenue in Q3

Starbucks CEO Howard Schultz revealed that his company had amassed nearly 12 million active monthly mobile users in the U.S. and Canada during the brand’s third-quarter earnings call on Thursday.…

Want to Spot Rich People? Head to Walmart

Why wealthy shoppers are slumming it

It’s a statistical fact that wealthy shoppers rave about the pampering they receive at upscale retailers like Neiman Marcus, Lord & Taylor and Barneys. But here’s a question to ponder:…

Digital Video Ads That Make You Want to Click

Format continues to get more interactive

Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and…

Here Are Some Advertising Slogans. Do You Remember the Brands? [Video]

We test people in Times Square

What's the last advertising slogan you remember? Every year, advertisers and marketers spend millions of dollars pushing taglines to get you to buy their stuff. But do they work? To find…

Kraft Fuels Up on Mobile to Sell More Summer Cheeseburgers

Augmented reality looks to make over food packaging

Consumer-packaged goods giant Kraft is dialing up its digital investments this summer with the "Great American Bacon Cheeseburger" campaign (which runs through Labor Day) for 14 different summer-themed products including…

How Package Designers Use Science to Influence Your Subconscious Mind

Neuro-marketing triggers emotions, not reason

How do you sell shoppers on duck, a product that’s served in many restaurants but that many people do not feel comfortable cooking at home? That was the challenge for U.K.-based…

Pinterest Users Don't Mind Ads—Up to a Point

Adding value to conversations is key to acceptance

If you think the only people using Pinterest are moms and craft hobbyists, think again. While your typical Pinterest user is likely female (14 percent are men), they're a more…

This Content Marketer Also Produces Documentaries

Omelet works for AT&T, HBO, Red Bull

Specs Who (From left) Naj Allana, CFO; Ryan Fey, co-founder, chief brand officer; Sarah Anderson, CCO; Don Kurz, chairman, CEO; Mike Wallen, evp, content and development; Victoria Guenier, head of production;…

Twitter-Amazon Deal May Get Retailers Into Hijacking Mode

Let the #AmazonCart Promoted Tweet bids begin

Amazon and Twitter are going to make shopping easier on the latter's social media platform. When Twitter users observe a tweet that moves them to purchase, they can reply with…

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