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Topic: Walmart

Pinterest Puts Its Own Spin on Video Ads With These Cinematic Pins

And gives brands a way to target based on interests

Pinterest ads are now more on point. The social network has started letting brands target audiences, and it has a new kind of Promoted Pin—one that's animated. The ad updates come…

A Surprising Look at the Brands That Connect Best With Today's Cultural Priorities

JWT top planners on their 'Culture Muscle' findings

How can you measure a brand's relevance to today's culture? That's the core question behind JWT's new research methodology, Culture Muscle, which polls consumers on how brands relate to a dozen…

How Reach Entertainment Goes Big With Branded Video

Agency keeps a finger on the pulse of what's viral

Specs Who (From left) Frank Catapano, managing partner; Gabe Gordon, managing partner; Marc Hustvedt, partner What Digital content strategy agency Where Venice Beach, Calif. Realizing the best way to reach consumers is by creating…

Q&A: Why McCann's Rob Reilly Still Gets Excited for Super Bowl Ads

And how the former CP+B exec is creating a new global creative powerhouse

Specs Who: Rob Reilly New gig: Global creative chairman, McCann Worldgroup Old gig: Worldwide chief creative officer, Crispin Porter + Bogusky Age: 45 Why did you create this year's first "Super Clio," recognizing the best Super Bowl…

Geena Davis Is on a Mission to Highlight Female Filmmakers. Her Biggest Ally? Walmart

'Empowering women is the right thing to do,' retailer says

It's not surprising that, amid a national debate over gender equity, a star and activist like Geena Davis would launch a film festival celebrating female and minority filmmakers. What might…

Big-Box Stores Like Target Think These New Apps Can Defeat Amazon

Can they stop the showrooming monster?

Not so long ago, retailers struggled mightily to direct shoppers away from browsers and over to their newfangled branded apps without much success. This holiday season, however, might prove to…

How Target Identifies the Hottest Retail Tech 18 Months Before It's Cool

Its innovation lab in S.F. has shifted from learning to making

When Target opened its San Francisco innovation lab in 2012, the goal—as with most brands—was to work closely with tech startups to apply digital smarts to retail. With two years…

Why Black Friday Is Overrated (and Always Was)

The hot shopping day that's actually...meh

Travis Dent hopes Black Friday just dies, not least because it's already killed seven people. "The only thing 'doorbuster' deals has going for it is novelty," said Dent, a Web…

Walmart Amends Price Matching Policy After Cheap PS4 Debacle

Excludes marketplace vendors, third-party sellers, membership or auction sites

For those looking to score a cheap PlayStation 4 at Walmart by using the devious tactic of showing a false Amazon listing for an underpriced console, the gig is up. The…

This $473 Billion Retailer Wants to Be the Next Ad-Tech Star

@WalmartLabs pioneers digital innovation trend

If you're like most Americans, you probably don't think of Walmart as a major digital company. But within the digital marketing industry, the retailer is on everyone’s lips as a…

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