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Topic: Walmart

Walmart Will Close All 102 of Its Smaller 'Express' Stores

Review found those customers still relied on Supercenters

Walmart will shutter 102 of its smaller stores, known as Walmart Express, as it looks to strengthen its Supercenters. The Bentonville, AR-based company will be closing 269 stores total, with…

Walmart Promotes Tony Rogers to U.S. CMO as Stephen Quinn Retires

Retailer also brings on a Target veteran to consult

Walmart today said Tony Rogers, who has served as the chain's chief marketing officer in China, would succeed its U.S. CMO Stephen Quinn after the latter retires next month. In that…

As Its CMO Departs, Walmart Turns to Former Target Marketer

Michael Francis will step in when Stephen Quinn retires

Next month, Walmart, the world's largest retailer, will turn to former Target Stores marketer Michael Francis to boost the chain's image as its longtime U.S. CMO, Stephen Quinn, steps down. Quinn,…

Global Agency of the Year: Grey's Work Sparked Cultural Conversations Worldwide

And brought home a mountain of awards

Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the…

Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season

Automation and targeting find fans at all budget levels

Programmatic advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever. And while major brands have used big data for a…

4 Brands Whose Creative Approaches to Mobile Marketing Are Getting Big Results

Google updates best-practice 'playbook'

Did you know that 67 percent of smartphone shoppers will switch to a competitor's site if the checkout process takes too long? That's one of a handful of stats Google…

Could Target's Move Away From Gender-Based Signs Kick-Start a Trend?

Yes, but not the one you think

Late last week Target announced it will phase out some gender-based signs in its stores, specifically in the toy and bedding aisles. Giving shoppers a more gender-neutral experience seems to be…

Amazon's Brand Takes a Hit on Social Media During #PrimeDay

Negative tweets up 241%, but e-tail giant claims big win

Social media sentiments around Amazon took a noticeable turn for the worse during the first 13 hours of Prime Day, which has the e-commerce site offering a slew of deals…

Amazon Prime Day Is Less of a Mega-Sale Than a Crappy Yard Sale, Customers Say

Prime-only offers fail to impress

UPDATE: See Amazon's mid-day statement at the bottom of this story for a description of how the site feels its Prime Day has been successful. Original story begins below: Amazon Prime…

Is Walmart Trying to Brand Itself as Socially Conscious?

The value-focused chain seems to embrace corporate responsibilty

Walmart has long been a vilified brand, possibly one of the most-hated in America. But in the last year the retail chain has made several significant moves that may change its…

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