Advertisement

Topic: The Wall Street Journal

Can Digital Shops Survive the Branded Content Boom?

Shifting gears to keep up with publishers

With the BuzzFeed effect in full swing as more and more online publishers mimic the popular viral news site by creating sponsored content for brands, digital agencies find themselves forced…

News Corp. Unveils Its Latest Digital Content Strategy

Helping advertisers go viral with new channels, video and content studio

News Corp. is putting a digital spin on its historically print-focused business now that it owns Storyful and Web properties like IAF and Decider. At today's NewFronts presentation, the company opened…

For Rising Comedy Star Clark Duke, Tweeting Is Like Drunk-Texting America

Why you won’t find the Hot Tub Time Machine star on social media

Specs Who Clark Duke Age 29 Claim to Fame Stars as Jacob in the upcoming film Hot Tub Time Machine 2 (in theaters Feb. 20); recent guest star on CBS' Mom and Two and…

Fox’s Maria Bartiromo Follows Everyone From Matt Damon to Matt Drudge on Twitter

She’s a big Google Plus user, too

Specs Who Maria Bartiromo Claim to fame: Global markets editor, Fox Business Network; host of Opening Bell With Maria Bartiromo on Fox Business (weekdays at 9 a.m. ET) and Sunday Morning Futures With Maria…

Apple Tightens iCloud Security After Naked Celebrity Photo Leak

Promises to be more alert for suspicious activity

Apple is implementing more robust iCloud security protocols after a massive breach of celebrities’ accounts—and leak of private nude photos—revealed some weaknesses in the photo-storing service. CEO Tim Cook revealed the…

NFL Has a Lot of Leverage in Negotiating TV Deals

Networks forced to play by NFL's rules or go home

When the NFL negotiated with TV networks on the rights to broadcast eight "Thursday Night Football" games this season, the contract stipulated that term was only for one year, that…

Does See-Through Packaging Really Boost Sales?

Maybe but some things are best left unseen

Marketers are beginning to see the benefits and pitfalls of transparent packaging more clearly. Products like tortilla chips, granola bars and yogurt are increasingly showing up in clear packaging showcasing their…

Xaxis Fights Fraud With Money-Back Guarantee for Brands

95 percent of the traffic certified

Call it the resistance—advertisers against the machine. A new guarantee from WPP's Xaxis promises humans are viewing 95 percent of online ads, or your money back. The ad trading technology platform…

Gallup's Buzzy Social Media Report Appears 'Deeply Flawed'

2012 called and wants its data back

Gallup released a report yesterday called the State of the American Consumer that said 62 percent of U.S. consumers believe Facebook, Twitter, LinkedIn, Google+, etc. do not affect their purchase…

Amazon Denies Plans to Launch Free Ad-Supported Streaming

Kindle already a fledgling ad platform

UPDATE: E-tailer giant Amazon is contradicting reports that it's set to launch an ad-supported streaming service using its original content (which recently entered a second crowdsourced "season" of new shows)…

Advertisement