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Does See-Through Packaging Really Boost Sales? Maybe but some things are best left unseen

Marketers are beginning to see the benefits and pitfalls of transparent packaging more clearly. Products like tortilla chips, granola bars and yogurt are increasingly showing up in clear packaging showcasing their…

August 14, 2014, 11:31 AM EDT

Xaxis Fights Fraud With Money-Back Guarantee for Brands 95 percent of the traffic certified

Call it the resistance—advertisers against the machine. A new guarantee from WPP's Xaxis promises humans are viewing 95 percent of online ads, or your money back. The ad trading technology platform…

August 7, 2014, 1:08 PM EDT

Gallup's Buzzy Social Media Report Appears 'Deeply Flawed' 2012 called and wants its data back

Gallup released a report yesterday called the State of the American Consumer that said 62 percent of U.S. consumers believe Facebook, Twitter, LinkedIn, Google+, etc. do not affect their purchase…

June 24, 2014, 2:58 PM EDT

Amazon Denies Plans to Launch Free Ad-Supported Streaming Kindle already a fledgling ad platform

UPDATE: E-tailer giant Amazon is contradicting reports that it's set to launch an ad-supported streaming service using its original content (which recently entered a second crowdsourced "season" of new shows)…

March 27, 2014, 5:30 PM EDT

The Wall Street Journal Launches Native Ad Studio First product, Narratives, to launch March 11

The Wall Street Journal is jumping on the native ad bandwagon with the launch of a new content division, WSJ. Custom Studios. The division will offer the Journal’s first native…

March 10, 2014, 12:41 PM EDT

Facebook Calls for Philippines Typhoon Donations at Top of News Feed Teams with Red Cross and asks for $10

Facebook is asking for $10 donations to the American Red Cross at the top of every user's News Feed to help those in need for assistance after the destructive Typhoon…

November 13, 2013, 11:53 AM EST

It's Official: AllThingsD Founders, Wall Street Journal Are Breaking Up Tech brand stays with WSJ

Dow Jones on Thursday confirmed reports that have been swirling for some time: the popular tech news site All Things Digital and The Wall Street Journal are divorcing. “For years, Dow…

September 19, 2013, 6:03 PM EDT

The Restaurant Business Is Like the News Business, Says Geoffrey Zakarian Lots of reading, no TV

Specs Who Geoffrey Zakarian Age 54 Accomplishments Chef and restaurateur (including The Lambs Club and The National Bar & Dining Rooms in New York); winner of Food Network’s The Next Iron Chef: Super Chefs;…

August 8, 2013, 11:44 PM EDT

News Corp. Split Official Newspaper business will be nation's biggest

News Corp.’s long-awaited split is official. Rupert Murdoch’s media behemoth Friday completed the separation of its entertainment from its news and information businesses into two publicly traded companies. The new…

June 28, 2013, 7:08 PM EDT

WSJ Offers Buyouts to Staff Number of offers undetermined

Buyouts have been offered to employees of The Wall Street Journal and DowJones Newswires, Romenesko reported, citing a tip from an anonymous Journal staffer. The staffer said he was given one…

June 13, 2013, 11:17 AM EDT

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