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Topic: The Wall Street Journal

Why WSJ's Sponsored Content Features the Economics of Sex and Drugs

Gives Starz, Netflix viewers background on their favorite shows

Want to know the cost of a royal wedding feast in 15th century Italy or a sex slave in ancient Rome? To promote The Girlfriend Experience, a new Starz show…

Samsung's Creative Chief Explains Why VR Is the 'Next Frontier of Storytelling'

And how to advertise it

From opening a cool experiential space in New York's trendy Meatpacking District to bringing virtual reality to the masses, Samsung is determined to connect consumers to the latest technology. As…

The Today Show’s Willie Geist Shares His Not-So-Guilty Viewing Pleasures

And why he thinks Bar Rescue’s Jon Taffer is the best character on TV

Specs Age 40 Claim to fame Co-host of the third hour of NBC's Today and co-host of MSNBC's Morning Joe Base New York Twitter @WillieGeist Adweek: What's the first information you consume in the morning?…

Can Digital Shops Survive the Branded Content Boom?

Shifting gears to keep up with publishers

With the BuzzFeed effect in full swing as more and more online publishers mimic the popular viral news site by creating sponsored content for brands, digital agencies find themselves forced…

News Corp. Unveils Its Latest Digital Content Strategy

Helping advertisers go viral with new channels, video and content studio

News Corp. is putting a digital spin on its historically print-focused business now that it owns Storyful and Web properties like IAF and Decider. At today's NewFronts presentation, the company opened…

For Rising Comedy Star Clark Duke, Tweeting Is Like Drunk-Texting America

Why you won’t find the Hot Tub Time Machine star on social media

Specs Who Clark Duke Age 29 Claim to Fame Stars as Jacob in the upcoming film Hot Tub Time Machine 2 (in theaters Feb. 20); recent guest star on CBS' Mom and Two and…

Fox’s Maria Bartiromo Follows Everyone From Matt Damon to Matt Drudge on Twitter

She’s a big Google Plus user, too

Specs Who Maria Bartiromo Claim to fame: Global markets editor, Fox Business Network; host of Opening Bell With Maria Bartiromo on Fox Business (weekdays at 9 a.m. ET) and Sunday Morning Futures With Maria…

Apple Tightens iCloud Security After Naked Celebrity Photo Leak

Promises to be more alert for suspicious activity

Apple is implementing more robust iCloud security protocols after a massive breach of celebrities’ accounts—and leak of private nude photos—revealed some weaknesses in the photo-storing service. CEO Tim Cook revealed the…

NFL Has a Lot of Leverage in Negotiating TV Deals

Networks forced to play by NFL's rules or go home

When the NFL negotiated with TV networks on the rights to broadcast eight "Thursday Night Football" games this season, the contract stipulated that term was only for one year, that…

Does See-Through Packaging Really Boost Sales?

Maybe but some things are best left unseen

Marketers are beginning to see the benefits and pitfalls of transparent packaging more clearly. Products like tortilla chips, granola bars and yogurt are increasingly showing up in clear packaging showcasing their…

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