Walgreens | Adweek Walgreens | Adweek
Advertisement

Topic: Walgreens

Type
Quirky Is Selling Air Conditioners Through Weather Alerts Claims high email, text message open rates

East Coasters may have seen advertisements for air conditioners popping up in their daily weather reports recently, thanks to a new partnership between Quirky (a New York-based company that helps…

June 19, 2014, 12:20 PM EDT

Beyond the Grocery Smart Cart, the iBeacon Beckons New technologies promise no-register checkout and smartphone coupons

Despite e-commerce’s surge, some 90 percent of what people buy still comes out of brick-and-mortar stores. And when it comes to consumer-packaged goods, that figure is even higher. A recent…

May 25, 2014, 8:33 PM EDT

Trouble Brews Over the Viewability of Digital Ads Publishers wary of increased scrutiny by brands

The Media Rating Council (MRC) recently lifted its 18-month-old advisory against selling digital ads based on whether they are measurably viewed by consumers. It’s a move that will likely reshape…

April 27, 2014, 8:38 PM EDT

Conservative Christian Activists Have Some Major Brands in Their Sights Which companies are rated the least and most holy?

Not every brand, it appears, will get through the pearly gates. After flexing their influence with respect to entertainment content—backing Phil Robertson of A&E’s Duck Dynasty after his anti-gay comments and…

April 20, 2014, 9:49 PM EDT

Spredfast, Mass Relevance Unite Social Marketing Systems Industry consolidating into all-in-one players

Social media marketing firms Spredfast and Mass Relevance announced a merger today. Spredfast, whose CEO Rod Favaron will lead the joint company, helps brands manage their social content and plan…

April 2, 2014, 1:39 PM EDT

Check Out How Brands Are Going Big for Super Bowl XLVIII New York is a marketing extravaganza

If you are coming to New York for the Super Bowl, get ready to see some elaborate branding as you walk the city's streets. Adweek photographers shot the scene for…

January 26, 2014, 8:57 PM EST

The Best-Perceived Brands of 2013 Which were the biggest improvers and who fell off the list?

Buoyed by strong sales of its e-readers and expansion of its free-shipping service, Amazon topped the list of best-perceived brands of 2013, as measured by YouGov's BrandIndex. Rounding out the top…

January 15, 2014, 6:19 AM EST

Wearable Tech, From Head to Toe We're way past Google Glass at this point

In the near future, tech will be wearable and marketable. Indeed, the most forward-thinking brands already see opportunities to integrate with the new mobile computing chips in glasses, watches and…

January 5, 2014, 8:47 PM EST

Duane Reade and Papa John's Sales Data Show Promise for Twitter Commerce Brands move needle with paid and organic tweets

Twitter is starting to make some noise about getting more retailers to use its platform for social commerce. Given the up and downs that merchants have had on Facebook in recent…

September 17, 2013, 3:57 PM EDT

The Terrifying Slowdown for New Creative Business First quarter unusually sluggish

The quiet is deafening. Where are the creative new-business opportunities out there? While media reviews continue apace, significant creative-only reviews have been relatively scarce this year in what agency leaders and…

April 29, 2013, 10:08 PM EDT

Advertisement