Topic: Walgreens
The quiet is deafening. Where are the creative new-business opportunities out there? While media reviews continue apace, significant creative-only reviews have been relatively scarce this year in what agency leaders and…
Walgreens has tapped OMD as its new media planning and buying agency after a review in which the incumbent, Publicis Groupe’s Starcom, defended. The shift follows the retailer’s selection of OMD’s…
Walgreens is reviewing its media planning and buying business, sources said. The retailer spent more than $203 million in media two years ago and nearly $190 million in the first nine…
Walgreens has partnered with Starbucks in a Black Friday mobile couponing initiative—which includes a touch of gamification—showing off some of the back-end work the pharmacy and grocery giant has been…
For many of Black Entertainment Television’s hundreds of thousands of mobile app users, the cable channel’s Hip-Hop Awards on Oct. 9 will be like a virtual Oscars party. Before the show…
Foursquare's continues to court retail chains. The company announced today (July 18) a new "Local Updates" feature designed to retailer deliver their customers geo-targeted offers. The marketing tool will roll…
Campbell Soup Company recently poached Adam Kmiec from Walgreens, naming him the global lead for digital marketing and social in a newly created role at the 143-year-old CPG giant. During…
It took a few days, but Walgreens has finally confirmed its selection of GSD&M as its new lead creative agency. The Austin, Texas-based shop beat the Chicago office of mcgarrybowen in…
Two shops remain in the hunt for Walgreens’ creative account, with another round of presentations expected this month. Sources identified the finalists as GSD&M in Austin, Texas, and the Chicago office…
Add Walgreens to the list of restless retailers. The drugstore chain, which has more than 8,200 locations, has contacted agencies about its creative business via a request for information that's due…
