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Topic: VW

FTC Wants Volkswagen to Pay American Consumers for Deceptive 'Clean Diesel' Ads

Seeks a court order to compensate buyers

The Federal Trade Commission has run out of patience with Volkswagen and its advertising campaigns. Today the FTC filed a complaint in federal court charging the auto giant with repeatedly making deceptive…

Volkswagen Transforms Its Hippie Microbus Into a Souped-Up Internet-of-Things Van

Could be on the road by 2020

While Volkswagen is still reeling from the scandal that ensued from its decision to cheat emissions tests by installing secret devices in 11 million cars, the German automaker is showing…

Plotting Media Reviews, Volkswagen and BMW Are Now Part of Mediapalooza 2015

Reviews total $8.3 billion in spending, so far

Why should the players in packaged goods, financial services and cosmetics have all the fun? The automakers Volkswagen Group and BMW are now part of Mediapalooza 2015, an unprecedented year of…

VW Expands Its Relationship With MediaCom

Shop retains the global account for another 3 years

Volkswagen Group has re-upped with its longtime global media agency for another three years. MediaCom, which has worked with VW since 1998, will continue to handle media planning and buying for…

Many Brands Who Held Back Super Bowl Ads Struggle on YouTube

Early teasing seems to pay off for most

In recent years, the trend among Super Bowl advertisers has been to tease their spots on the Web days or even weeks before the game—even advertising their impending ads. That…

Why VW? Brand Genius Kevin Mayer, That's Why

VW's Kevin Mayer kindly dropped by the Adweek offices recently to talk to Editorial Director Jim Cooper about the secrets of a Brand Genius winning campaign

VW's Kevin Mayer kindly dropped by the Adweek offices recently to talk to Editorial Director Jim Cooper about the secrets of a Brand Genius winning campaign

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