Advertisement

Topic: Vonage

Inside TBWA New York's Reinvention

After exec changes and account losses, shop aims to become network flagship

Even in the rough-and-tumble New York agency world, TBWA\Chiat\Day has stood out as one of the most volatile shops trying to right itself in recent years.    Creative highs have been followed…

Told to 'Dramatically Cut Costs,' Vonage Drops Its Lead Creative Agency, JWT

Service could switch to project-based assignments

Vonage and lead creative agency JWT are parting ways, two years after the WPP agency won the business from TBWA\Chiat\Day. The VoIP telephone service spent $123 million in 2013 and $44…

Meet 4 Agency Execs With British and European Roots That Are Based in N.Y.

Is there a shortage of high-level U.S. talent?

‘If I can make it there, I’ll make it anywhere ...’ The timeless lyrics sung by the Chairman of the Board hold a particular relevance to the agency world. Helming the…

Adidas Makes Gains Among Black Consumers, L'Oréal Lags

Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…

Wild-Haired Man Stars in New Vonage Ads

JWT campaign is tagged, 'Crazy generous'

Vonage is trading testimonial ads for a character-driven approach. In the first campaign from new agency JWT, the online phone service today introduces a wild-haired man on the street who, in…

Jenny Craig's New CMO Dishes on Leading 'Challenger' Brand

Leesa Eichberger emphasizes social engagement

Leesa Eichberger last month became cmo of Jenny Craig and now looks to bolster the brand in the healthy eating niche. Eichberger's two-decade marketing resume entails a dozen years in…

TBWA\Chiat\Day N.Y. Cuts Staff Post Vonage

Layoffs affect 5 percent of personnel

About 10 staffers have been laid off at the New York office of TBWA\Chiat\Day following the loss of Vonage's creative business, according to sources. The cut represents about 5 percent of…

Vonage Completes Its Agency Search

TBWA\C\D replaced after 4 years

Vonage has a new creative agency. The New York office of JWT has landed lead creative responsibilities on the brand after a review, Vonage has confirmed. Account revenue is estimated at…

First Mover: Robert Harwood-Matthews

When he's not learning American football, TBWA's new man in N.Y. is building up the flagship office

Specs Age 42 New gig President, TBWAChiatDay, New York Old gig Group president, TBWA U.K. As soon as you arrived at TBWAChiatDay N.Y., one of the agency’s largest clients, Vonage, went into review. What’s…

Contenders Emerge in Vonage Review

Agency briefings are scheduled for next week

Vonage has narrowed the field in its review of its creative and media businesses, with briefings slated for early next week. Sources identified the creative contenders as JWT, Havas Worldwide, VML…

Advertisement