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Topic: Volvo Trucks

3 Campaigns Each Win a Cyber Grand Prix, Including Chipotle and Volvo Trucks Iconoclast also triumphs with 24-hour Pharrell music video

CANNES, France—The Cyber Lions jurors here had trouble narrowing things down to a single big winner. So, instead, they awarded three Grand Prix in the category. CAA Marketing and Chipotle picked…

June 18, 2014, 3:30 PM EDT

Undivided Attention: How 'Epic Split' Became the Buzziest Ad at Cannes Volvo Trucks snatches up awards—and new customers

It should, by all rights, be the one of the worst ads you've ever seen: A Hollywood has-been straddles two 18-wheelers at sunset while a nearly forgotten new-age song somberly…

June 16, 2014, 12:07 PM EDT

You Need More Than Great Ads to Win at Cannes Agencies get quirky in their video entries

Some recent case-study videos have become just as creative—sometimes more so—than the campaigns they tout. As award show entry numbers swell—the Cannes Lions festival got 37,427 submissions this year, up…

June 9, 2014, 9:54 PM EDT

Van Damme's 'Epic Split' for Volvo Trucks Tops The One Show Forsman & Bodenfors work conquers all

The coveted Best of Show prize at The One Show tonight came down to a split decision—an "Epic Split" decision. "The Epic Split," the two-minute online spot starring Jean-Claude Van Damme…

May 9, 2014, 9:06 PM EDT

Arnold New York President Corey Mitchell Stepping Down Leaving after just 9 months in the role

That didn’t take long. Nine months after joining Arnold in New York as president, Corey Mitchell is leaving. His departure follows a string of major organizational changes at the agency, including Pam…

May 1, 2014, 2:03 PM EDT

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