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Topic: Volvo

You Don't Need to Buy a Super Bowl Spot to Advertise During the Big Game Digital media boosts brands on a budget

When it comes to advertising, New England-based Nutri Ninja, which makes professional blenders, is mostly known for its infomercials. But after finding out that New England Patriots wide receiver Julian…

January 30, 2015, 8:00 AM EST

24 Hours in Advertising: Tuesday, Jan. 27, 2015 Nick Offerman promotes Nascar, Victoria's Secret reveals Super Bowl ad, and brands take on #Snowmageddon2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Victoria's Secret releases full Super Bowl spot The lingerie brand teased its…

January 26, 2015, 6:47 PM EST

Why Volvo Wants You Tweeting During Its Competitors' Super Bowl Ads 'Greatest Interception Ever' shifts spotlight onto inspirational people

Volvo won't be a Super Bowl advertiser this weekend, but several of its competitors will be—a fact the Swedish automaker plans to use for its own benefit. With a promo called…

January 26, 2015, 12:59 PM EST

Agency of the Year: How R/GA Dominated Digital by Finding Its TV Groove Going big with Beats showed the shop's modern storytelling mastery

In hindsight, it's no surprise that one of the best ads of 2014 came from an unlikely corner of the advertising world: digital agency R/GA. "The Game Before the Game," for…

December 15, 2014, 12:29 AM EST

VW of America Will Start Sponsoring CNN Documentaries Partnership brokered by MediaCom

Volkswagen of America has been chosen by CNN Films to sponsor its documentaries, expanding the relationship between the two companies. The car maker’s ads will start airing later this month during…

November 14, 2014, 2:48 PM EST

Here Are Forbes' 50 Most Influential CMOs of 2014 Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

November 7, 2014, 8:00 AM EST

Volvo Really Takes the Plunge in Powerful Ad That Leaves the Car on Shore Grey London's 'The Swell'

In its first global campaign for Volvo, Grey London strives for a "quietly epic" tone to position the Swedish nameplate more firmly in the premium auto space. Director Marcus Söderlund,…

September 29, 2014, 1:02 PM EDT

Man Behind Insane 'Buy My Volvo' Ad Is Back With an Equally Preposterous Sequel In the market for a 'cavernous twerk'?

Is there a better auto advertising copywriter—and by better, I mean more completely, awesomely batshit—than Christoffer Castor? You will remember the Swedish art director from his "Buy My Volvo" spot last…

June 25, 2014, 1:27 PM EDT

Volvo Tells Millennials They Can Ride in a Volvo Again, This Time Facing Forward But first, let's go back in time

Hey, millennials, 20 years ago you might've been riding in the third row of a Volvo station wagon, staring out the back window and maybe trying to stave off the…

June 12, 2014, 10:23 AM EDT

Adweek's Top 5 Commercials of the Week: May 9-16 Brands are driving, riding and never looking back. Vote for your favorite

Save for a Coca-Cola ad that leans heavily on cuteness, all of this week's best ads seem to meander around a central theme of moving, either on or forward (preferably,…

May 16, 2014, 9:16 AM EDT

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