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Topic: Volvo

How to Win the Super Bowl Without Spending $5 Million on a 30-Second Spot

Why some brands have opted to ‘ambush’ the game

Like other advertisers, Volvo last year said no thanks to plunking down more than $4 million for a 30-second Super Bowl spot. But it didn't sit on the sidelines. Rather,…

Ad of the Day: Swedish Conductor Marie Rosenmir Is Volvo's Unlikely New Endorser

And she loves her V40

A new spot for the Volvo V40 R-Design by Grey London focuses on the details, with a more soft-spoken tone than the usual false confidence we've come to expect from…

What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices

Self-driving rides are just around the bend

Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad…

5 Ways Marketers Are Already Putting Sensors to Work

Next-gen ideas are sure to be the talk of CES

For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them. According to branding and marketing experts, we're still in the…

6 of the Clever and Powerful Marketing Moments That Made Grey Great in 2015

Looking back at Adweek's Global Agency of the Year

With a staggering 113 Cannes Lions spread across 18 offices in 2015, Grey's global network tripled its previous record of trophies from the industry's top festival and proved it is…

Global Agency of the Year: Grey's Work Sparked Cultural Conversations Worldwide

And brought home a mountain of awards

Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the…

Volvo Finds Another Use for LifePaint: Keeping Kids Safe and Illuminated on Halloween

Innovative product also finds retail distribution

Volvo's LifePaint—an invisible, spray-on substance—was invented to take some of the fear out of cycling at night. And now, it's being put to good use on the scariest night of…

How Millennials Are Helping This Agency Find the 'Big Idea'

Johannes Leonardo's digital-savvy work for Adidas, Google

Specs Who Co-founders Leo Premutico and Jan Jacobs What Creative agency Where New York Former Saatchi & Saatchi executive creative directors Leo Premutico and Jan Jacobs, who opened their agency Johannes Leonardo in 2007,…

Grey Picks Creative Who Worked on Taco Bell and Old Spice to Lead Its Volvo Account

Deutsch L.A., W+K veteran Matt O'Rourke relocates to New York

Grey, which the Cannes organization just named as its 2015 North American Agency of the Year, has signed a new executive creative director to lead its Volvo account in New…

Inside Grey's Global Sweep of 113 Lions at Cannes

18 offices won, nearly double the amount in 2014

While Ogilvy & Mather received recognition as Cannes' Network of the Year, smaller WPP corporate sibling Grey generated much of the unofficial buzz at Cannes last week as it was awarded…

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