Topic: Volvo
Marketers love them some Twitter Vines—and for good reason, it turns out. Unruly Media's research reveals that branded Vines (see Doritos example below) are shared four times as often as…
Volvo has launched a new campaign that paints the brand in a luxury light, taking on the likes of Mercedes, BMW, Lexus and in particular, the Audi A4. In an initial TV ad from Arnold…
Publicis Groupe is merging Digitas and LBi to create what it’s calling a “fully integrated global digital agency network,” the holding company announced today. Dubbed DigitasLBi, it will be led…
This week, a headless pair of breasts sought to sell scents, we saw a final spot from the late Tony Scott, and The Sun found a way to shine. Many of…
How, exactly, does one learn "slacklining"? The subject's not taught at my local adult-ed program (though microwave cookery sounds appealing). I imagine, at the very least, that you'd have to…
Through an initiative called Project Re: Brief, Google is updating four classic ad campaigns, enlisting agency folks who created the original work and adding interactive and social elements via cutting-edge…
Euro RSCG has hired a longtime Ogilvy & Mather executive as managing director of Euro RSCG 4D Amsterdam, filling a position left open after a leadership exodus earlier this year. Christian…
Euro RSCG is losing business, creative, and strategic leaders from its globally recognized digital shop in the Netherlands, as they exit to start their own agency. Euro RSCG 4D in Amsterdam…
Of all the inexplicable tie-ins, I would never have guessed Volvo and Twilight. The rationale is that Volvo keeps you safe, and vampires keep you safe! Well, not…
