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Topic: Volvo

Volvo Really Takes the Plunge in Powerful Ad That Leaves the Car on Shore Grey London's 'The Swell'

In its first global campaign for Volvo, Grey London strives for a "quietly epic" tone to position the Swedish nameplate more firmly in the premium auto space. Director Marcus Söderlund,…

September 29, 2014, 1:02 PM EDT

Man Behind Insane 'Buy My Volvo' Ad Is Back With an Equally Preposterous Sequel In the market for a 'cavernous twerk'?

Is there a better auto advertising copywriter—and by better, I mean more completely, awesomely batshit—than Christoffer Castor? You will remember the Swedish art director from his "Buy My Volvo" spot last…

June 25, 2014, 1:27 PM EDT

Volvo Tells Millennials They Can Ride in a Volvo Again, This Time Facing Forward But first, let's go back in time

Hey, millennials, 20 years ago you might've been riding in the third row of a Volvo station wagon, staring out the back window and maybe trying to stave off the…

June 12, 2014, 10:23 AM EDT

Adweek's Top 5 Commercials of the Week: May 9-16 Brands are driving, riding and never looking back. Vote for your favorite

Save for a Coca-Cola ad that leans heavily on cuteness, all of this week's best ads seem to meander around a central theme of moving, either on or forward (preferably,…

May 16, 2014, 9:16 AM EDT

In a World of Insane Homemade Ads for Used Cars, This Might Be the Craziest Buckle those pelvis straps and hold on!

"Do you want to be perceived as rich and cuddly? Of course you do!" We've seen our share of crazy homemade ads for used cars. But this one, created by a…

May 13, 2014, 9:57 AM EDT

Apple CarPlay, Boeing Black Phone Revealed in New Videos Mobile tech to spy for

We got a closer look at two titillating technologies today. And both Apple’s CarPlay and Boeing’s Black Phone are the next level of secret agent style. CarPlay is the new name…

March 3, 2014, 6:09 PM EST

CVS Confirms Creative Review Follows new president at marketer

CVS Caremark confirmed today that it has launched an agency creative review, which will include current shop Arnold. The Havas company won the account after a review in 2010, taking it…

January 7, 2014, 5:04 PM EST

Land Rover's Personalized Ads System Pulls From 700 Videos Garners a 53 percent purchase intent lift for automaker

Land Rover's website has been serving personalized 30-second video ads to viewers based on their past clicks, resulting in a 50 percent lift in brand awareness while garnering 53 percent…

December 11, 2013, 10:45 AM EST

3 Brands Among Top 10 YouTube Videos of the Year But not a single traditional media company makes the cut

This year, Ylvis was a hero to most. The Norwegian duo's bizarre hit, The Fox (What Does the Fox Say?) was the biggest YouTube video of the year, at 273 million views…

December 11, 2013, 3:00 AM EST

Grey London Wins Volvo Creative Pitch Agency creating a dedicated unit to manage the business

The London office of Grey has been named the new global creative lead on Volvo after a review that began in June. The automaker considered six agencies before narrowing its list to…

December 2, 2013, 2:37 PM EST