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Topic: Volkswagen

Ad of the Day: Volkswagen In auto-safety advertising, nothing beats a good father-daughter team

We featured Volkswagen work from Deutsch Los Angeles in this space as recently as last Wednesday, but this new VW spot from DDB London has pushed its way to the…

May 14, 2012, 2:37 PM EDT

Volkswagen's Winter Offer Lasts Until Hibernating Bear Wakes Up Another natural wonder by DDB Stockholm

DDB Stockholm always comes up with fun ways to promote winter offers from Volkswagen. Last year, it advertised the Passat 4Motion with a billboard placed directly on a lake of…

May 14, 2012, 12:44 PM EDT

Ad of the Day: Volkswagen The brand shows its range, from poignant to comic, in spots for the Passat and Jetta

In a way, it's surprising that Volkswagen and Deutsch had such a megahit with "The Force." (For those under a Geico-ish rock, that would be the 2011 Super Bowl spot…

May 9, 2012, 3:38 PM EDT

Volkswagen's Tiny Car Comes With Glove-Box Book About Tiny Roads Explore 'The Narrow Roads of Britain,' if you dare

Auto dealers long ago mastered the art of putting the squeeze on consumers, but DDB London cleverly tightens the vise in a campaign introducing Volkswagen's Up! small car to the…

May 3, 2012, 8:39 AM EDT

Nothing But Net: March Madness a Winning Investment College hoops the right stuff for auto brands

Advertisers are putting up big dollars to grab a piece of March Madness, and while the cover charge may be steep, it appears that the spring hoops showcase is well…

March 19, 2012, 3:50 PM EDT

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VeryFunnyAds.com: Volkswagens Are Great for Not-So-Easy Riders Can't hack the motorcycle? Get yourself a Jetta

It's the rare commercial that tries to appeal to men by telling them how unmanly they are. Yet that's the basic approach of this 2011 Ogilvy spot for Volkswagen in…

March 9, 2012, 3:29 PM EST

The Spot: Return of the Jedi Why Deutsch and Volkswagen went back to the well for their 'Star Wars' sequel in the Super Bowl

GENESIS: For months, Volkswagen and Deutsch debated whether—and then how—to do a sequel to "The Force," their runaway hit from the 2011 Super Bowl, for the 2012 game. "There's not…

February 6, 2012, 12:14 AM EST

Volkswagen Unveils Much-Awaited Followup to 'The Force' Dog's Beetle story has a 'Star Wars' kicker for the Super Bowl

Here it is—the highly anticipated follow-up to Volkswagen's 2011 Super Bowl sensation, "The Force." And this year's installment is … kinda odd. (This is the 75-second extended version; the actual…

February 1, 2012, 7:00 AM EST

Dogs Bark the 'Imperial March' in Volkswagen's Super Bowl Teaser Automaker sticks with 'Star Wars'

No one must be feeling more pressure than Volkswagen as we head toward Super Bowl XLVI, given the intergalactic success of "The Force," its record-breaking spot by Deutsch from last…

January 19, 2012, 9:28 AM EST

Greenpeace Fans Ambush Volkswagen's Facebook Wall Auto brand asks for New Year's resolutions, gets an earful

Social media is funny. You ask an innocent question, and you get a load of abuse in return. Volkswagen U.K. is learning that this week, as its fairly innocuous New…

January 5, 2012, 12:05 PM EST

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