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Topic: Volkswagen

Ad of the Day: Volkswagen Not everyone loves the automaker's fuel-saving Start/Stop technology

When done right, wryly positioning a product benefit as a potential liability can be a great formula for comedy. So it is with this new U.K. Volkswagen spot, which promotes…

May 8, 2013, 11:54 AM EDT

Ad of the Day: Volkswagen Laughter isn't the best medicine in this Deutsch spot for the Jetta TDI

Last September, Volkswagen released a notable commercial from Deutsch that was all about the infectious power of laughter. That ad earned millions of views, and probably as many smiles. Now,…

March 4, 2013, 1:56 PM EST

How Volkswagen Found the Perfect Moment for Its Latest Safety Spot Inside Deutsch's 'Baby' ad for Jetta

IDEA: If you have kids, you may never have driven as fearfully as when you pulled away from the hospital with your firstborn. It's an auspicious moment to base an…

February 26, 2013, 6:07 AM EST

Adweek's Top 10 Commercials of the Week: Feb. 8-15 Long-haired babies and short-haired kitties, tiny beers and giant noses

With the Super Bowl out of the way, advertisers who didn't have almost $4 million to blow can resume their previously scheduled programming. There were a bunch of visually striking spots…

February 15, 2013, 10:18 AM EST

It's a Crime That Volkswagen's 'Mask' Ad Isn't More Frightening Tepid use of a masked man

Deutsch's new "Mask" commercial for Volkswagen's Beetle Convertible is well crafted—fine pacing, solid direction from Noam Murro, interesting photography, the "Trololo" song tossed in for good measure. But that doesn't…

February 14, 2013, 9:18 AM EST

Super Bowl Teams' Fans Pick Favorite Brands Baltimore likes BlackBerry, San Fran digs Calvin Klein

Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on…

February 1, 2013, 5:08 PM EST

YouTube's 10 Most-Watched Ads in January Nike bookends the list, but Super Bowl spots begin to sneak in

Kaley Cuoco appears to be a marketing genie. The 27-year-old star of The Big Bang Theory, who appears as an actual genie in new ads for Toyota, led the automaker to…

February 1, 2013, 2:00 PM EST

Top 10 Commercials of the Week: Jan. 25 - Feb. 1 Our Super Bowl special stars talking animals, supermodels, space babies and the devil

Back in my day, we had to walk barefoot to school in the snow, uphill both ways. Also, we had to wait until the Super Bowl to actually see the…

February 1, 2013, 11:27 AM EST

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