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Topic: Volkswagen

It's a Crime That Volkswagen's 'Mask' Ad Isn't More Frightening Tepid use of a masked man

Deutsch's new "Mask" commercial for Volkswagen's Beetle Convertible is well crafted—fine pacing, solid direction from Noam Murro, interesting photography, the "Trololo" song tossed in for good measure. But that doesn't…

February 14, 2013, 9:18 AM EST

Super Bowl Teams' Fans Pick Favorite Brands Baltimore likes BlackBerry, San Fran digs Calvin Klein

Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on…

February 1, 2013, 5:08 PM EST

YouTube's 10 Most-Watched Ads in January Nike bookends the list, but Super Bowl spots begin to sneak in

Kaley Cuoco appears to be a marketing genie. The 27-year-old star of The Big Bang Theory, who appears as an actual genie in new ads for Toyota, led the automaker to…

February 1, 2013, 2:00 PM EST

Top 10 Commercials of the Week: Jan. 25 - Feb. 1 Our Super Bowl special stars talking animals, supermodels, space babies and the devil

Back in my day, we had to walk barefoot to school in the snow, uphill both ways. Also, we had to wait until the Super Bowl to actually see the…

February 1, 2013, 11:27 AM EST

Mercedes Revs Up High-Octane Super Bowl Appearance Automaker could reap as much as $16 million in media exposure

With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But…

January 30, 2013, 1:48 PM EST

Why Cries of Racism Won't Sink Volkswagen's Super Bowl Ad Deutsch spot still likely to air

For Volkswagen, one of the most celebrated Super Bowl advertisers of recent years, it's been a tough 24 hours. After the company released its 2013 Super Bowl spot (posted below)…

January 29, 2013, 1:01 PM EST

Volkswagen Is a Dog's Best Friend in Tribal DDB Spot Imitation is flattery for this pooch

See Spot run. And bark, growl, yelp and whine. This Volkswagen Golf commercial by Tribal DDB Amsterdam stars a perky pooch that makes all kinds of car sounds while out…

January 29, 2013, 10:18 AM EST

Volkswagen's Super Bowl Spot Turns Glum White Office Workers Into Happy Jamaicans Deutsch's :60 hits YouTube

Are you a typical white corporate American office drone with a case of the Mondays? It would help a whole lot if you were Jamaican—or at least talked like one. That's…

January 28, 2013, 8:00 AM EST

YouTube's Saddest Stars Get Happy in VW's Super Bowl Teaser Deutsch/LA has Jimmy Cliff lead them in song

Volkswagen turns some notorious frowns—those seen by millions on YouTube—upside down in Volkswagen's just-released teaser for its Super Bowl commercial. The eHarmony cat lady, politician Phil Davison and minor-league baseball manager…

January 24, 2013, 11:40 AM EST

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