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Topic: Volkswagen

Matt Ian Is TBWA\C\D N.Y.'s New Creative Chief

Was group cd on Volkswagen at Deutsch LA

Here comes another new creative chief at the New York office of TBWA\Chiat\Day. In is Matt Ian from Deutsch LA and out is Mark Figliulo, who is starting his own agency.…

Max Page, Volkswagen's Little Vader, Makes the Most of His Jedi Powers

Actor raises $50,000 for Children's Hospital

A year ago this week, Max Page—known to ad geeks as the 8-year-old actor who played Little Vader in Volkswagen's 2011 Super Bowl ad—had open-heart surgery for a congenital heart…

Volkswagen Uses Sinatra's 'My Way' to Great Effect in Schizophrenic New Ad

Beating the odds in Vegas

Adam&eveDDB once again gambles on an unconventional approach for Volkswagen in this new U.K. spot, which offers cornball renditions of "My Way," including one performed on pan pipes, for the…

Ad of the Day: Volkswagen

A man whose luck runs out makes his own in Deutsch's latest Passat spot

Not being a big Emerson Lake & Palmer fan, I had to look up the lyrics of "Lucky Man" to gauge how the song's original meaning compares to that put…

Ad of the Day: Volkswagen

Not everyone loves the automaker's fuel-saving Start/Stop technology

When done right, wryly positioning a product benefit as a potential liability can be a great formula for comedy. So it is with this new U.K. Volkswagen spot, which promotes…

Ad of the Day: Volkswagen

Laughter isn't the best medicine in this Deutsch spot for the Jetta TDI

Last September, Volkswagen released a notable commercial from Deutsch that was all about the infectious power of laughter. That ad earned millions of views, and probably as many smiles. Now,…

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