Volkswagen | Adweek Volkswagen | Adweek
Advertisement

Topic: Volkswagen

Tide's Shark Week Twitter Vine Is Bloody Good Volkswagen, Weather Channel also jump

When oceanic imagery is already built into your brand name—as with, say, Tide—you probably don't have to worry about jumping the Shark Week. And yet marketers of the Procter & Gamble…

August 5, 2013, 1:54 PM EDT

Matt Ian Is TBWA\C\D N.Y.'s New Creative Chief Was group cd on Volkswagen at Deutsch LA

Here comes another new creative chief at the New York office of TBWA\Chiat\Day. In is Matt Ian from Deutsch LA and out is Mark Figliulo, who is starting his own agency.…

July 22, 2013, 3:35 PM EDT

Max Page, Volkswagen's Little Vader, Makes the Most of His Jedi Powers Actor raises $50,000 for Children's Hospital

A year ago this week, Max Page—known to ad geeks as the 8-year-old actor who played Little Vader in Volkswagen's 2011 Super Bowl ad—had open-heart surgery for a congenital heart…

June 14, 2013, 1:00 PM EDT

Volkswagen Uses Sinatra's 'My Way' to Great Effect in Schizophrenic New Ad Beating the odds in Vegas

Adam&eveDDB once again gambles on an unconventional approach for Volkswagen in this new U.K. spot, which offers cornball renditions of "My Way," including one performed on pan pipes, for the…

June 13, 2013, 9:54 AM EDT

Ad of the Day: Volkswagen A man whose luck runs out makes his own in Deutsch's latest Passat spot

Not being a big Emerson Lake & Palmer fan, I had to look up the lyrics of "Lucky Man" to gauge how the song's original meaning compares to that put…

May 15, 2013, 2:18 PM EDT

Ad of the Day: Volkswagen Not everyone loves the automaker's fuel-saving Start/Stop technology

When done right, wryly positioning a product benefit as a potential liability can be a great formula for comedy. So it is with this new U.K. Volkswagen spot, which promotes…

May 8, 2013, 11:54 AM EDT

Advertisement