Advertisement

Topic: Volkswagen

Deutsch LA's Pete Favat Discusses Making Ads and What Keeps Him Up at Night

Also, the career he’d have if not advertising

Specs Who Pete Favat Age 52 New gig Chief creative officer, Deutsch LA Old gig CCO, Arnold How has your perception of your new employer changed in the past few years? The thing I always loved about…

Volkswagen Seat Win Is a Big Deal for Lowe and Huge

Sister shops will open a new office in Barcelona to run the international account

With the addition of Volkswagen’s Seat creative business, Lowe adds a significant international client beyond Unilever, the agency’s largest account in terms of revenue. Seat also represents Michael Wall’s biggest coup…

A Night to Remember: Brand Genius Awards 2013

Some of the sharpest minds in marketing honored at New York's Capitale

The 2013 Brand Genius awards show and dinner, hosted by Adweek and sponsor AOL at downtown Manhattan's Capitale, feted 10 winners and one Brand Visionary. More than 460 friends, family…

Why VW? Brand Genius Kevin Mayer, That's Why [Video]

VW's vp of marketing talks cars and campaigns with Adweek editorial director Jim Cooper

Brand Genius and Volkswagen vp of marketing Kevin Mayer kindly dropped by the Adweek offices recently to talk to editorial director Jim Cooper about the secrets of a winning campaign.

Why VW? Brand Genius Kevin Mayer, That's Why

VW's Kevin Mayer kindly dropped by the Adweek offices recently to talk to Editorial Director Jim Cooper about the secrets of a Brand Genius winning campaign

VW's Kevin Mayer kindly dropped by the Adweek offices recently to talk to Editorial Director Jim Cooper about the secrets of a Brand Genius winning campaign

What Makes a Brand Genius?

A brief history of how our tent-pole event was born

True story: When we relaunched Adweek three years ago, we also set out to recast our events. First up was Marketer of the Year, which had stood the test of…

Adweek’s 2013 Brand Genius Awards

Our annual salute to the brightest minds in marketing

A generation ago if you asked a marketing chief to describe effective branding, he or she might have talked about a good TV spot or in-store promo. But ask winners…

Adweek's Top 10 Commercials of the Week

From Thailand to America, these ads ranged from sentimental to scatalogical

JetBlue Airways is launching a big new ad campaign from Mullen with the theme "Air on the Side of Humanity." But its big star isn't even human—he's a pigeon.

Ad of the Day: Volkswagen Breaks Out No. 2 Pencil for Great Homage to A-ha's 'Take on Me'

It's 1985 again

Today in semi-obscure but fantastic source material for ads: A-ha's famous video for "Take on Me" has inspired the fun new Volkswagen spot below by Deutsch LA. The VW spot, directed…

Pete Favat is Deutsch LA's New Creative Chief

Heads West after 14 years at Arnold in Boston

Last time Deutsch LA looked for a chief creative officer, the agency found its pick in London. This time, the creative chief comes from Boston. Pete Favat, the longtime creative leader…

Advertisement