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Topic: Volkswagen

Volkswagen Uses Sinatra's 'My Way' to Great Effect in Schizophrenic New Ad Beating the odds in Vegas

Adam&eveDDB once again gambles on an unconventional approach for Volkswagen in this new U.K. spot, which offers cornball renditions of "My Way," including one performed on pan pipes, for the…

June 13, 2013, 9:54 AM EDT

Ad of the Day: Volkswagen A man whose luck runs out makes his own in Deutsch's latest Passat spot

Not being a big Emerson Lake & Palmer fan, I had to look up the lyrics of "Lucky Man" to gauge how the song's original meaning compares to that put…

May 15, 2013, 2:18 PM EDT

Ad of the Day: Volkswagen Not everyone loves the automaker's fuel-saving Start/Stop technology

When done right, wryly positioning a product benefit as a potential liability can be a great formula for comedy. So it is with this new U.K. Volkswagen spot, which promotes…

May 8, 2013, 11:54 AM EDT

Ad of the Day: Volkswagen Laughter isn't the best medicine in this Deutsch spot for the Jetta TDI

Last September, Volkswagen released a notable commercial from Deutsch that was all about the infectious power of laughter. That ad earned millions of views, and probably as many smiles. Now,…

March 4, 2013, 1:56 PM EST

How Volkswagen Found the Perfect Moment for Its Latest Safety Spot Inside Deutsch's 'Baby' ad for Jetta

IDEA: If you have kids, you may never have driven as fearfully as when you pulled away from the hospital with your firstborn. It's an auspicious moment to base an…

February 26, 2013, 6:07 AM EST

Adweek's Top 10 Commercials of the Week: Feb. 8-15 Long-haired babies and short-haired kitties, tiny beers and giant noses

With the Super Bowl out of the way, advertisers who didn't have almost $4 million to blow can resume their previously scheduled programming. There were a bunch of visually striking spots…

February 15, 2013, 10:18 AM EST

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