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Topic: Volkswagen

What Makes a Brand Genius? A brief history of how our tent-pole event was born

True story: When we relaunched Adweek three years ago, we also set out to recast our events. First up was Marketer of the Year, which had stood the test of…

September 22, 2013, 10:18 PM EDT

Adweek’s 2013 Brand Genius Awards Our annual salute to the brightest minds in marketing

A generation ago if you asked a marketing chief to describe effective branding, he or she might have talked about a good TV spot or in-store promo. But ask winners…

September 22, 2013, 10:18 PM EDT

Adweek's Top 10 Commercials of the Week From Thailand to America, these ads ranged from sentimental to scatalogical

JetBlue Airways is launching a big new ad campaign from Mullen with the theme "Air on the Side of Humanity." But its big star isn't even human—he's a pigeon.

September 20, 2013, 8:56 AM EDT

Ad of the Day: Volkswagen Breaks Out No. 2 Pencil for Great Homage to A-ha's 'Take on Me' It's 1985 again

Today in semi-obscure but fantastic source material for ads: A-ha's famous video for "Take on Me" has inspired the fun new Volkswagen spot below by Deutsch LA. The VW spot, directed…

September 17, 2013, 7:19 AM EDT

Pete Favat is Deutsch LA's New Creative Chief Heads West after 14 years at Arnold in Boston

Last time Deutsch LA looked for a chief creative officer, the agency found its pick in London. This time, the creative chief comes from Boston. Pete Favat, the longtime creative leader…

September 3, 2013, 4:31 PM EDT

The 10 Winners of Adweek's 2013 Media Plan of the Year These agencies deliver creative solutions and outstanding results

When an ad campaign ends up succeeding, so often it's the creative agency that gets all the credit. Adweek's Media Plan of the Year aims to give credit where it's…

August 18, 2013, 10:24 PM EDT

Tide's Shark Week Twitter Vine Is Bloody Good Volkswagen, Weather Channel also jump

When oceanic imagery is already built into your brand name—as with, say, Tide—you probably don't have to worry about jumping the Shark Week. And yet marketers of the Procter & Gamble…

August 5, 2013, 1:54 PM EDT

Matt Ian Is TBWA\C\D N.Y.'s New Creative Chief Was group cd on Volkswagen at Deutsch LA

Here comes another new creative chief at the New York office of TBWA\Chiat\Day. In is Matt Ian from Deutsch LA and out is Mark Figliulo, who is starting his own agency.…

July 22, 2013, 3:35 PM EDT

Max Page, Volkswagen's Little Vader, Makes the Most of His Jedi Powers Actor raises $50,000 for Children's Hospital

A year ago this week, Max Page—known to ad geeks as the 8-year-old actor who played Little Vader in Volkswagen's 2011 Super Bowl ad—had open-heart surgery for a congenital heart…

June 14, 2013, 1:00 PM EDT

Volkswagen Uses Sinatra's 'My Way' to Great Effect in Schizophrenic New Ad Beating the odds in Vegas

Adam&eveDDB once again gambles on an unconventional approach for Volkswagen in this new U.K. spot, which offers cornball renditions of "My Way," including one performed on pan pipes, for the…

June 13, 2013, 9:54 AM EDT

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