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Topic: Volkswagen

Anheuser-Busch Is the Super Bowl’s Top Sponsor

Beer giant has spent $149 million in the big game since 2009

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the…

Infographic: Will Super Bowl Advertisers Put Hashtags and Facebook URLs in Their Spots?

Fewer than half did in 2013

Remember when including a Facebook URL, Twitter hashtag or branded website was all the rage with Super Bowl advertisers (and TV marketers in general)? Per StarStar's numbers, during last year's big…

Ad of the Day: Volkswagen Gets Its Wings in 2014 Super Bowl Commercial

Spot pushes vehicles' longevity

Volkswagen of America's minute-long 2014 Super Bowl spot from ad agency Argonaut, released online this morning, sports a pretty lofty concept: Every time a VW vehicle hits 100,000 miles, a…

From the Clio Archives: Top Super Bowl Spots

From thirsty bugs to the Vader kid, these Big Game ads got big nods

It’s an understatement to say sports marketing has exploded over the last decade—up to nearly $150 billion this year, according to PwC. Athletes are bona-fide superstars, around which so much…

Volkswagen Pledges to Put Everything You Love in One Super Bowl Ad

For science

If you like puppies, bikinis, babies, dinosaurs, pirates, Carmen Electra and Abraham Lincoln, then have I got the Super Bowl ad teaser for you. Volkswagen, always a highly anticipated advertiser in…

Italian Imports Always Sell—Unless They're Cars

Fiat hasn’t always found a smooth road in America

In most of the branded world (fashion and food especially) being an Italian import is a good thing. Not always so for cars. Case in point: Fiat, a nameplate that…

The 10 Most Watched Ads on YouTube in 2013

These supervirals earned your attention instead of just paying for it

Going viral. It's become a kind of holy grail in advertising—manufactured by consumers, demanded by clients, parodied by agencies. But in a given year, only a handful of spots break…

From Viral to Volkswagen, YouTube-Savvy Band Makes Music on a Beetle

Three takes, one track by Walk Off The Earth

Canadian rockers Walk Off The Earth struck viral gold in 2012 when they squeezed five band members around one guitar for a masterful cover of Gotye's "Somebody That I Used…

Adweek's Top 10 Commercials of the Week

Brands find their spooky side, and the iPad Air finds an unexpected place to hide

Honda's new illusory ad from mcgarrybowen shows the CR-V 1.6 i-DTEC Diesel traversing a surreal landscape of complex and cool visual effects. It's a pretty wild ride, packed with imagery…

This Man Is Not Alex Bogusky. And That's OK

How Andrew Keller is reshaping CP+B

The first time Andrew Keller interviewed at Crispin Porter + Bogusky, in 1996, Alex Bogusky didn’t give him the gig. “Alex used to have a trick interview question, which was basically,…

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