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Topic: Volkswagen

Why This Broadcaster Is Going Beyond TV to Wearables and VR

Telemundo is gaining on Spanish-language rival Univision

When Telemundo celebrates the best in U.S. Latin pop culture with tonight's fourth-annual Premios Tu Mundo, live from Miami's American Airlines Arena at 8 p.m., the Hispanic broadcaster will have…

Why Shark Week Is Sinking Its Teeth Into July

As competitors churn the water, Discovery shifts its franchise a month earlier

In this year's promos for Shark Week, Discovery is calling it "The Most Wonderful Week of the Year"—and that's not just hyperbole. The network owes much of its success over…

With $18 Billion in Media Up for Grabs, This Is a Huge Year for Dealmakers at Cannes

Keep an eye on acquisitions and recruiting, too

Beyond the judging, schmoozing and general bacchanalia of the Cannes Lions International Festival of Creativity is a significant amount of wheeling and dealing, be it to acquire an agency or…

Modern PSAs Shock or Amuse Where Classics Only Preached

The format can help jumpstart creatives' careers

Imagine you're watching an X-rated version of Game of Thrones (you don't have to admit that out loud), and all of a sudden, up pops a message about testicular cancer. Believe…

Shazam Will Make Its Smartwatches Debut Later This Year

Music app looks to become more ubiquitous

Shazam has designs on reaching a much broader audience through platforms beyond smartphones. The music-and-TV app later this year will include functionalities on smartwatches, the company revealed today at Mobile…

Three Founders of Goodness Mfg. Are Heading to Deutsch L.A.

Keister, Cianfrone, Adams named executive creative directors

Three co-founders of Goodness Mfg. are taking senior supporting roles at Deutsch L.A. Paul Keister, who was chief creative officer at Goodness, and fellow executive creative directors Bob Cianfrone and Tom…

Why Are Audi and Pirelli Tires Making Stylish Italian Clothes?

Outerwear designed to boost brand's image

German carmaker Volkswagen is once again looking to Italy to bulk up its portfolio, according to The Wall Street Journal. After purchasing luxurious Lamborghini and the motorcycle company Ducati over the…

Porsche Adds Third Shop to Agency Roster

Solve joins Cramer-Krasselt and OMG

Porsche Cars North America has added Minneapolis-based Solve to its agency roster. Cramer-Krasselt and Omnicom Media Group, a division within OMD, in Chicago will continue to work on the brand's…

Volkswagen Tests Your Shark Week Endurance With Endless Scrolling Game

Just keep driving

Volkswagen wants to turn the countless hours that you’ll likely spend looking up marine-related facts online this week while watching Discovery Channel’s Shark Week into a game. For the third year…

This Digital Agency Went From a Spare Bedroom to Winning Awards

Grow’s major clients include Google, HBO and Rdio

Specs Who Drew Ungvarsky, owner and creative director What Digital agency Where Norfolk, Va. Ten years ago, a computer science major named Drew Ungvarsky who loved designing and developing started Grow in the spare bedroom…

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