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Topic: Volkswagen

Make a Bunch of Vrooming and Squealing Car Noises, and VW Will Turn It Into a Video

Golf R's fun virtual test drive

Volkswagen wants you to feel like a kid again. A new campaign from the automaker and agency Deutsch LA cleverly invites you to create your own virtual test drive of a…

Why Shark Week Is Sinking Its Teeth Into July

As competitors churn the water, Discovery shifts its franchise a month earlier

In this year's promos for Shark Week, Discovery is calling it "The Most Wonderful Week of the Year"—and that's not just hyperbole. The network owes much of its success over…

With $18 Billion in Media Up for Grabs, This Is a Huge Year for Dealmakers at Cannes

Keep an eye on acquisitions and recruiting, too

Beyond the judging, schmoozing and general bacchanalia of the Cannes Lions International Festival of Creativity is a significant amount of wheeling and dealing, be it to acquire an agency or…

YouTube Crowns Its Ad of the Decade

Kobe and Messi's Turkish Airlines spot outruns Little Vader

Celebrities taking selfies is a hallmark of the modern entertainment age. And in the end, even "The Force" is powerless to stop it. Turkish Airlines' "Kobe vs. Messi: The Selfie Shootout"…

Modern PSAs Shock or Amuse Where Classics Only Preached

The format can help jumpstart creatives' careers

Imagine you're watching an X-rated version of Game of Thrones (you don't have to admit that out loud), and all of a sudden, up pops a message about testicular cancer. Believe…

This Clever Volkswagen Ad Is Exactly as Long as the Time You Can Spend With It

Copywriting makes it easy to skip ahead

If you don't have time to watch this whole new commercial for Volkswagen Trucks, you can just skip to the end for a quickie version—no matter where you are in…

VW's Passat Clean Diesel Will Keep You, and Your Horrible Boys, Out of Gas Stations

Another upside to good fuel economy

Is this any way to celebrate Mother's Day? A trio of unholy terrors—pre-pubescent boys, presumably brothers—wreak havoc in a gas-station convenience store in "Mom," an amusing Volkswagen spot from Deutsch L.A. These…

3 Salty Old Wives Shout Lies About Diesel in Sweet, Silly Ads From Volkswagen

The Golden Sisters weigh in

Your cranky straight-talking grandmother might not think much of diesel engines, but Volkswagen would like her—and you—to reconsider. "Old Wives Tales," a new campaign from Deutsch LA for the automaker's Passat…

Shazam Will Make Its Smartwatches Debut Later This Year

Music app looks to become more ubiquitous

Shazam has designs on reaching a much broader audience through platforms beyond smartphones. The music-and-TV app later this year will include functionalities on smartwatches, the company revealed today at Mobile…

Three Founders of Goodness Mfg. Are Heading to Deutsch L.A.

Keister, Cianfrone, Adams named executive creative directors

Three co-founders of Goodness Mfg. are taking senior supporting roles at Deutsch L.A. Paul Keister, who was chief creative officer at Goodness, and fellow executive creative directors Bob Cianfrone and Tom…

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