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Topic: Volkswagen

After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

Influence may shift, but ideas endure

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction. Along the way you've…

VW's 'Connected Dog' App Lets Your Best Friend Walk Himself, So You Don't Have To

Achtung!'s latest prank for the automaker

Volkswagen has been having trouble with cars lately, so it's moved on to dogs. Or so it would appear from this latest prank video from the automaker's Dutch division and ad…

Taco Bell's CMO on the Brand's Big Super Bowl Reveal and Taking It 'Beyond One TV Commercial'

Marisa Thalberg wants the buzz to last after the Big Game

Taco Bell has created plenty of pregame buzz around its Super Bowl spot without revealing very much at all. The Yum! Brands fast-food chain teased its first appearance since 2013…

Volkswagen Transforms Its Hippie Microbus Into a Souped-Up Internet-of-Things Van

Could be on the road by 2020

While Volkswagen is still reeling from the scandal that ensued from its decision to cheat emissions tests by installing secret devices in 11 million cars, the German automaker is showing…

Volkswagen Scraps 'Das Auto' Tagline

Seeks image overhaul as emissions scandal drags on

Seeking an image overhaul as it struggles to recover from an ongoing emissions scandal, Volkswagen is giving its iconic "Das Auto" tagline the boot. The global slogan, which has been around…

How Volkswagen Just Squandered 55 Years of Great Advertising

Emissions deception flushes decades of hard-earned goodwill

"This Volkswagen missed the boat. The chrome strip on the glove compartment is blemished and must be replaced. Chances are you wouldn't have noticed it; inspector Kurt Kroner did." In 1960,…

Why This Broadcaster Is Going Beyond TV to Wearables and VR

Telemundo is gaining on Spanish-language rival Univision

When Telemundo celebrates the best in U.S. Latin pop culture with tonight's fourth-annual Premios Tu Mundo, live from Miami's American Airlines Arena at 8 p.m., the Hispanic broadcaster will have…

VW Designed a Baby Stroller With Automatic Braking After Joking About It in an Ad

Facebook fan's challenge accepted

Volkswagen Netherlands aired a TV spot in April in which VW owners had great expectations for their other possessions—including one mother who couldn't understand why baby strollers don't have automatic…

Make a Bunch of Vrooming and Squealing Car Noises, and VW Will Turn It Into a Video

Golf R's fun virtual test drive

Volkswagen wants you to feel like a kid again. A new campaign from the automaker and agency Deutsch LA cleverly invites you to create your own virtual test drive of a…

Why Shark Week Is Sinking Its Teeth Into July

As competitors churn the water, Discovery shifts its franchise a month earlier

In this year's promos for Shark Week, Discovery is calling it "The Most Wonderful Week of the Year"—and that's not just hyperbole. The network owes much of its success over…

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