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Topic: Volkswagen

Why Are Audi and Pirelli Tires Making Stylish Italian Clothes? Outerwear designed to boost brand's image

German carmaker Volkswagen is once again looking to Italy to bulk up its portfolio, according to The Wall Street Journal. After purchasing luxurious Lamborghini and the motorcycle company Ducati over the…

November 10, 2014, 6:59 PM EST

Porsche Adds Third Shop to Agency Roster Solve joins Cramer-Krasselt and OMG

Porsche Cars North America has added Minneapolis-based Solve to its agency roster. Cramer-Krasselt and Omnicom Media Group, a division within OMD, in Chicago will continue to work on the brand's…

August 27, 2014, 2:06 PM EDT

Volkswagen Tests Your Shark Week Endurance With Endless Scrolling Game Just keep driving

Volkswagen wants to turn the countless hours that you’ll likely spend looking up marine-related facts online this week while watching Discovery Channel’s Shark Week into a game. For the third year…

August 13, 2014, 11:56 AM EDT

See the Ad That Just Eclipsed Volkswagen's 'The Force' as the Most Shared Ever Activia ends Darth's three-year run

The mighty Empire has fallen … thanks to some yogurt. Deutsch/LA's 2011 Super Bowl spot "The Force" for Volkswagen, which enjoyed an astonishing 41-month reign as the most shared ad of…

August 5, 2014, 11:18 AM EDT

This Digital Agency Went From a Spare Bedroom to Winning Awards Grow’s major clients include Google, HBO and Rdio

Specs Who Drew Ungvarsky, owner and creative director What Digital agency Where Norfolk, Va. Ten years ago, a computer science major named Drew Ungvarsky who loved designing and developing started Grow in the spare bedroom…

July 17, 2014, 10:18 AM EDT

Rapp Names a New Global CEO Alexei Orlov succeeds Bob Horvath

Rapp is getting a new global CEO. Volkswagen Group's Alexei Orlov will assume the role in July, reporting to Dale Adams, Chairman and CEO of Omnicom Group's Diversified Agency Services, the…

June 25, 2014, 1:19 PM EDT

Volkswagen Freaks Out a Whole Movie Theater With Devious 'Don't Text and Drive' PSA One small distraction

We've seen lots of "Don't text and drive" ads lately. With this one from Ogilvy Beijing, Volkswagen drove the message home to a captive movie-theater audience in a way they'll…

June 10, 2014, 11:47 AM EDT

2 Years and 50,000 Shingles Later, This Man Has Created a Lovely Wooden Beetle A labor of love and oak

All those nerds who hot-glue gears onto stuff and call it steampunk have been outdone by a retiree in Bosnia. Momir Bojic has put his free time to good use by…

May 16, 2014, 5:06 PM EDT

Infographic: Budweiser's Super Bowl Ads Killed It on Social for a Week 'Puppy Love,' 'Hero's Welcome' run wild on Twitter and YouTube

Last week, Friend2Friend shared exclusive overnight data with Adweek on the Top 10 big-game spots according to the raw number of Twitter hashtags produced in their names. While Budweiser's sentimental…

February 11, 2014, 10:03 AM EST

Bud’s Puppies Were Truly Unstoppable Last Week Brand’s seeding strategy drove the most pre-Super Bowl views

Last week, you guessed it, Super Bowl ads took slots one through 10 on the VideoWatch/VidIQ YouTube brand chart. And nobody came close to Budweiser’s puppy ad, which generated 32…

February 5, 2014, 11:38 AM EST

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