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Topic: Voice

What Agencies Can Learn From the Frenzied Creative Blitz to End California's Drought

Hack the way you work

The advertising and marketing community is home to some of the most imaginative minds in business. We use creativity to solve problems every day. So we decided that it was…

These Are the Top 6 Trends Shaping Video Content Today

Brands should take a cue from Nike, Target and Dove

Recognizing there is life after the :30, brands earlier this year began experimenting with different video lengths to showcase their products and connect with consumers. Now, in short order, the…

4 Strategies to Mitigate Risk in Global Sponsorship Deals

To avoid FIFA-like disasters, consider partner values

When contemplating investing millions of dollars a year in a global brand-building sponsorship, marketing leaders have to consider many things: the big picture issues like reach, scale, audience and relevance…

5 Ways Marketers Need to Rethink Their Approach to Sports Partnerships

Strategies to get brands on the field with today's consumers

Sports are inherently nostalgic. We all share memories of that game-winning play or agonizing defeat. These moments never leave us. They become a part of our lives. Greg D'Alba Illustration: Alex Fine With…

Here’s How to Make Your Marketing War Room More Zeitgeist Than Zombie

Real-time efforts must be perpetual, not pop up

In the 2000s we built media labs. In the 2010s we've built "live rooms"—much heralded pop-up work spaces in which brands and agencies sift through the noise of real-time data. Shenan…

As Media Consumption Becomes Liquid Across Platforms, Brands Better Learn How to Surf

New IAB report spotlights trend

Today's consumer is crossing screens, jumping between smartphones and laptops and smart TVs, watching short- and long-form video at a steady clip, and consuming news, information and entertainment at a…

5 Things Editors and Publishers Can Do to Survive Digital Disruption

Being genuine on all platforms is crucial

About a year ago, I stopped referring to Bon Appétit as a magazine and started calling it a brand. Six months later I even dropped the air quotes. Not that…

Why LGBT Equality Is Good for Business, Too

Many companies remain closed to full diversity—at their own peril

The teenage years are rarely easy, and that's especially true for those of us in the lesbian, gay, bisexual and transgender (LGBT) community. When I was growing up in the Midwest,…

6 Generational Traits Millennials Can Work on to Stop Perception Problems

Old-timers provide feedback

Hardly a day goes by without a new missive on the apparently troubling task of teaching, managing or marketing to millennials. Our elders—including many on this week's Adweek Power List—are…

How the Ad Industry Can Be Truly Inventive (and Effective) Again

Elevate problems to find solutions

Once upon a time, not too long ago, being an adman or woman was a pretty sweet gig. Not just because of the glamour, the Mad Men-type excesses, the bottomless…

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