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In Memoriam: My Father, Paul Margulies He was an advertising genius, and so much more

My father always thought it was ironic that people swooned when they found out that he was the genius behind the famous ad campaign for Alka-Seltzer. I grew up not really…

November 11, 2014, 6:30 AM EST

Why the Perfect Modern Creative Is Fierce, Fearless and Female The new face of great work

The perfect modern creative is a woman. Because we have enough men, and men like it the way it is right now. She will seek change. And her finest qualities will be frustration…

October 2, 2014, 7:14 AM EDT

Why Does Your Brand Wait Until :29 to Show Up in Your :30? The perils of being late to the party

A majority of Americans admit they forget people's names. You hear a great joke, a moving story or a bit of wisdom. Yet you haven't a clue about the name of…

July 15, 2014, 6:24 AM EDT

Brands Need to Stop Trying to Play Hero The goal should be participation

Illustration: Miguel Montaner Did you ever know that you’re not my hero? There. It had to be said (or sung). Consider this amusing yet pertinent disconnect in the spirit of helping…

April 15, 2014, 6:09 AM EDT

Brands Are Launching Deeper and More Sophisticated Integrations Into Live Music Events The Rolling Stones changed everything back in 1981

"Ain’t singin’ for Pepsi,” Neil Young wails on “This Note’s for You,” his 1988 anti-commercialism anthem. “Ain’t singing for Coke/I don’t sing for nobody/makes me look like a joke. This…

April 6, 2014, 8:35 PM EDT

Second-Party Data Can Help Brands Get Unique Information at Scale But use and comfort are crucial first steps

When it comes to data-driven marketing, the conversation more often than not tends to focus on first- and third-party data. Why is that? Well, for starters, first-party data is free.…

March 23, 2014, 9:02 PM EDT

Organizations Need to Adopt an Invention-First Mind-set But it requires ambition and commitment

In search of exponential returns for their customers, employees and shareholders, today’s most revolutionary companies aren’t innovative, they are inventive. They are the businesses committed to creating genuine firsts by…

March 17, 2014, 6:33 AM EDT

The Traditional Purchase Funnel Is Kaput Enter the 'always on' consumer

Why does a shopper choose Brand A toothpaste off a supermarket shelf or click the orange “Add to Cart” button under Brand B flat-screen TV on Amazon.com? If you sampled…

March 10, 2014, 10:06 PM EDT

Does a Person Need to Be Physically Present for a Brand Experience to Resonate? The Internet, mobile ubiquity and social media are changing the way we connect

What defines an experience? According to “the Internet,” an experience is “something that happens to somebody.” I like that definition. It’s vague without prerequisites and it does not delineate the…

March 3, 2014, 9:58 PM EST

Brands Need to Know Their Purpose and What They Aspire to Be This is the new era of kinship

Kinship is everywhere. It’s empathy in action: a hug, a comforting word, the backbone of a friendship. Kinship is fundamentally selfless, intrinsically rewarding, a vital and extremely human part of…

February 24, 2014, 10:17 PM EST

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