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Topic: Voice

Content Marketing Is Moving Toward a Zen State of Storytelling

Cycle of engagement created by quality over quantity

On my way to work recently, my Lyft driver asked what I did for a living. It's a simple question but one almost anyone in content marketing becomes uncomfortable with…

The New Generation of Hybrid Creatives Is Here. Is Your Agency Ready for Them?

Traditional job titles can be shackles for multitalented grads

Meet Jason. He's an art director/filmmaker/editor/web designer. Or say hello to Sarah. She's a writer/art director/journalist/photographer.  Over there's Ayusha. She's a planner/art director.  They're all recent students of mine, and they…

Why Digital Video Is the Ultimate Equalizer Among All Media

But whoever makes the best content wins

The popular media industry narrative has always revolved around a war between worlds. Television and video duking it out for primacy, especially around the NewFronts and upfronts season. Mobile and…

It's Time for Marketing's 'Token Women' to Shatter the Glass Holding Others Down

We've broken through. Now let's make room for more

At this year's South by Southwest, I snuck into the back of a panel on bro culture called "Dude, Where's My Patriarchy?" On stage were four women on whom I…

Ads That Empower Women Don’t Just Break Stereotypes—They’re Also Effective

So why are we just starting to see them now?

I 'll make believe that I am you," the girl says to the doll. With those seven words, Mattel introduced the world to Barbie, America's first fashion doll. The original…

Prince's Most Inspirational Talent Was Mastering the Art of Surprise

A legend who redefined both risk and reward

What defines talent? Or lasting ideas? A legacy? Prince knew. From the beginning, he used surprise to his advantage. He surprised the experts in the recording studios with stunning ability on almost every…

Why the Future of Risk-Taking, World-Changing Creativity Depends on Awards

That little trophy moves us forward

This is not another rant. Every now and then, the debate about "awards for awards' sake" pops up in our industry, and I think that's good. I think that's healthy. No…

6 Tips for Marketers Who Want to Connect in a Meaningful Way With Millennials

Tell a good story, and make it authentic

While brand experiences have grown in scope, scale, sophistication and effectiveness in recent years, there are a host of new issues and challenges marketers must understand and manage to take…

How It Feels to Go Viral, Then Watch Your Content Get Stolen All Over the Internet

'Instagram Husband' and the modern piracy of freebooting

On a Tuesday morning in December, I uploaded my late-night talk show's 449th video to YouTube, then went about my day. By the afternoon, I was thinking this one—a mockumentary called…

When It Comes to Political Programmatic Advertising, the Creative Has to Be Emotionally Charged

Forming connections with voters makes the difference

Programmatic is the most important advertising advancement of the 2016 election cycle—but it's not solely because of the technology. Programmatic has enabled brand advertisers to effectively reach audiences in real time,…

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