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Topic: Voice

Here’s How to Make Your Marketing War Room More Zeitgeist Than Zombie

Real-time efforts must be perpetual, not pop up

In the 2000s we built media labs. In the 2010s we've built "live rooms"—much heralded pop-up work spaces in which brands and agencies sift through the noise of real-time data. Shenan…

As Media Consumption Becomes Liquid Across Platforms, Brands Better Learn How to Surf

New IAB report spotlights trend

Today's consumer is crossing screens, jumping between smartphones and laptops and smart TVs, watching short- and long-form video at a steady clip, and consuming news, information and entertainment at a…

5 Things Editors and Publishers Can Do to Survive Digital Disruption

Being genuine on all platforms is crucial

About a year ago, I stopped referring to Bon Appétit as a magazine and started calling it a brand. Six months later I even dropped the air quotes. Not that…

Why LGBT Equality Is Good for Business, Too

Many companies remain closed to full diversity—at their own peril

The teenage years are rarely easy, and that's especially true for those of us in the lesbian, gay, bisexual and transgender (LGBT) community. When I was growing up in the Midwest,…

6 Generational Traits Millennials Can Work on to Stop Perception Problems

Old-timers provide feedback

Hardly a day goes by without a new missive on the apparently troubling task of teaching, managing or marketing to millennials. Our elders—including many on this week's Adweek Power List—are…

How the Ad Industry Can Be Truly Inventive (and Effective) Again

Elevate problems to find solutions

Once upon a time, not too long ago, being an adman or woman was a pretty sweet gig. Not just because of the glamour, the Mad Men-type excesses, the bottomless…

Growing Up the Son of a 'Mad Man' in Advertising's Golden Era

Reflecting on career and work of a Don Draper-like father

There are many memories of the so-called "golden era" of advertising that are conjured up expertly by Matthew Weiner's Mad Men on AMC Networks. Largely, it is the effort to create…

Brands Should Beware the Legal Hazards of Flirting With Celebs in Social

The risk is increasingly outweighing the reward

These days, the rise of social media has produced a gray area for brands, as some unknowingly assume high risk in their pursuit to be topical and clever while attaching…

The Client Is Often (but Not Always) Right, and 11 Other Rules to Work By

Including only do business with people you respect

I was recently asked if I have a set of guiding professional principles. Sort of to my surprise, I do! They're a direct consequence of my journey in advertising and…

Training Millennials in the Workplace? Teach Them the Same Way You Reach Them

Old tactics are kryptonite for today's attention spans

Understanding changes and preferences in how your audience consumes information is the foundation of good advertising. Yet when it comes to training, most agencies still are adhering to a model…

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