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Topic: The Voice

A Low Note for American Idol Fox's elderly competition show is losing its range

Is that a fat lady singing? American Idol did manage to beat CBS' venerable reality competition show Survivor on Wednesday night, but not by much: The show scored a 2.6…

May 22, 2014, 3:48 PM EDT

Leveraging Tech and Data to Build Old-Fashioned Trust Big Fuel's strategy guru on what really matters: the customer

Over the last decade the marketing landscape has morphed into an entirely different species.  Illustration: Shaw Nielsen In 2004, there was no YouTube, Facebook or Twitter, and portals still reigned supreme over…

May 20, 2014, 6:02 AM EDT

Strategic Planning Builds Brands Through Real-Time Multitasking Big ideas still rule

Planners today need to be more like conductors able to decipher and orchestrate meaning, understanding and actionable plans from a discordant mix of tactile inputs, digital signals and cultural trends. Illustration:…

May 13, 2014, 5:58 AM EDT

Upfront Uproar: NBC Guts Thursday Night Comedies, Shifts The Blacklist Big changes in store for fall

On the verge of winning its first seasonal ratings crown in a decade, NBC still has a lot of work to do if it’s going to repeat its title run…

May 11, 2014, 3:37 PM EDT

Decent Turnout for 24: Live Another Day After a 4-year hiatus, Jack Bauer may still have legs

Jack Bauer’s return to prime time was met with a reception that hovered somewhere between a bang and a whimper. Per Nielsen live-plus-same-day ratings, the premiere of Fox’s limited series 24:…

May 6, 2014, 1:35 PM EDT

Fox Looks to ‘Sweep’ Its Rivals With 24 Reboot Live Another Day promises to be May’s biggest event series

A week of May sweeps has been burned off and yet the broadcast networks have yet to air a single tent pole event. But while it’s been business as usual…

May 2, 2014, 2:50 PM EDT

Marketers Must Embrace the Transition Into the Post-Television World But the NewFronts is not an assault on the classic medium

   Ad agencies, marketers and the media are awash with buzz about the competition between the Digital Content NewFronts and the subsequent broadcast network upfront marketplace. But all the gossip and prognostication…

April 27, 2014, 8:25 PM EDT

Here Are the Top 10 Brands Using Instagram Video UFC, NBC seem gung-ho with the format

This week's VideoWatch/Shareablee chart—the third in a young-but-ongoing series—illustrates an intriguing development about how some brands are now dedicating meaningful resources to Instagram's videos. The Ultimate Fighting Championship (UFC) and NBC's…

April 25, 2014, 4:27 PM EDT

Mind the Gap: NBCU’s Burke Looks to Make Waves in the Upfront Peacock poised to strike

After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV…

April 22, 2014, 3:08 PM EDT

‘Game-Changer’ Episode of Agents of S.H.I.E.L.D. Fizzles Captain America: The Winter Soldier crossover hits a series low

Although Tuesday night’s installment of Marvel’s Agents of S.H.I.E.L.D. was heavily promoted as a tie-in to the newly released theatrical hit Captain America: The Winter Soldier, relatively few viewers were on…

April 9, 2014, 5:56 PM EDT

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