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Topic: The Voice

Shonda Rhimes Smashes It in TV Twitter Ratings

Scandal’s Season 4 premiere dominates the competition

Shonda Rhimes is on a roll in Nielsen’s TV Twitter ratings. The producer and screenwriter’s steamy Scandal, set in Washington D.C., generated the most Twitter traffic last week. It inspired…

Consumers Now Expect Everything to Work on All Devices

Ubiquity is the new data plan

As the conversation around digital advertising focuses around the shift from desktop to mobile, and more recently the supposed promise of the wearables/ Internet-of-things/insert-buzzword-here revolution, a quiet theme is emerging…

Your Company’s Value Hinges More on Emotion Than Data

It's what your clients feel about you, not what they know, that matters

Every business decision has a twin called justification. Justification’s role in business life is to make the decision look smart and protect it from criticism. That’s why justification loves data. Illustration:…

The Voice Inks Three-Season Sponsorship With Nissan

Includes big mobile, social push

When NBC’s The Voice comes back on air Monday with new celebrity judges Pharrell Williams and Gwen Stefani, viewers can also expect to see lots of splashy ads for Nissan. The…

How to Win a Clio Award

10 things I learned as an award judge

I was recently asked to be jury member of the Clio Awards. The Clios? An advertising award that my mother has actually heard of! But wait, it gets better. The…

The Urban Legend of Free Social Marketing

It’s time for brands to rethink their strategies

When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website. While that’s probably true…

CEOs Can’t Ignore the Digital Revolution Anymore

To do so is tantamount to corporate malfeasance

Not too far in the past, brand stewards—specifically CEOs—could get away with just paying lip service to the notion of a fully optimized digital corporation. Illustration: Carl Wiens And while we’re still…

Innovative Sports and Entertainment Apps Are a Challenge for Event Marketers

The live experience has to be just as engaging

We are in the midst of a transformational shift in how fans consume and attend live events. Innovations that provide better interactive experiences outside of venues are clearly outpacing those…

8 Media Buzzwords That We've Lost Forever

How precise industry terminology became vague and cliché

We’ve long lamented the rise of trendy language in advertising and business, but while we’ve played buzzword bingo and occasionally pointed fingers at those who speak in clichés, something more…

The Success of Native Advertising Hinges on Earning Readers’ Trust

Brands need to get better at converting paid media into a loyal audience

There’s been much talk of late about the effectiveness of sponsored content, and a pair of new studies published in the past few weeks have let some air out of…

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