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Topic: The Voice

Decent Turnout for 24: Live Another Day After a 4-year hiatus, Jack Bauer may still have legs

Jack Bauer’s return to prime time was met with a reception that hovered somewhere between a bang and a whimper. Per Nielsen live-plus-same-day ratings, the premiere of Fox’s limited series 24:…

May 6, 2014, 1:35 PM EDT

Fox Looks to ‘Sweep’ Its Rivals With 24 Reboot Live Another Day promises to be May’s biggest event series

A week of May sweeps has been burned off and yet the broadcast networks have yet to air a single tent pole event. But while it’s been business as usual…

May 2, 2014, 2:50 PM EDT

Marketers Must Embrace the Transition Into the Post-Television World But the NewFronts is not an assault on the classic medium

   Ad agencies, marketers and the media are awash with buzz about the competition between the Digital Content NewFronts and the subsequent broadcast network upfront marketplace. But all the gossip and prognostication…

April 27, 2014, 8:25 PM EDT

Here Are the Top 10 Brands Using Instagram Video UFC, NBC seem gung-ho with the format

This week's VideoWatch/Shareablee chart—the third in a young-but-ongoing series—illustrates an intriguing development about how some brands are now dedicating meaningful resources to Instagram's videos. The Ultimate Fighting Championship (UFC) and NBC's…

April 25, 2014, 4:27 PM EDT

Mind the Gap: NBCU’s Burke Looks to Make Waves in the Upfront Peacock poised to strike

After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV…

April 22, 2014, 3:08 PM EDT

‘Game-Changer’ Episode of Agents of S.H.I.E.L.D. Fizzles Captain America: The Winter Soldier crossover hits a series low

Although Tuesday night’s installment of Marvel’s Agents of S.H.I.E.L.D. was heavily promoted as a tie-in to the newly released theatrical hit Captain America: The Winter Soldier, relatively few viewers were on…

April 9, 2014, 5:56 PM EDT

How I Met Your Mother Finale Soars Record ratings, even if fans didn’t think the capper was legen … wait for it … dary

Pop quiz: In the series finale of CBS’ How I Met Your Mother, the titular mom is revealed to be: a) a MacGuffin b) a red herring c) the Yellow [Umbrella] King d) a nice,…

April 1, 2014, 12:20 PM EDT

Pharrell Williams Joins NBC’s The Voice Musical multi-threat replaces Cee Lo Green in Cycle 7

Grammy-winning singer-songwriter Pharrell Williams is bringing his talents to NBC’s The Voice. The 40-year-old Neptunes linchpin and recent Daft Punk collaborator (“Get Lucky”) will join the popular musical competition series before the…

March 31, 2014, 5:01 PM EDT

NBC Renews 3 Dramas Chicago Fire, Chicago P.D. and Grimm picked up for next season

NBC has renewed the Dick Wolf series, Chicago Fire, and its freshman spinoff drama, Chicago P.D., for the 2014-15 broadcast TV season. The network also ordered a fourth season of…

March 20, 2014, 2:14 PM EDT

The Voice Soars With Unilever Sponsorship NBC in the ‘Clear’ with shampoo brand deal

CeeLo Green may be flaking on The Voice, but a new sponsorship deal ensures that fans of NBC’s musical competition series won’t be left scratching their heads. As it prepares to…

February 24, 2014, 12:51 PM EST

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