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Topic: The Voice

Super Bowl Ads Low on Testosterone, High on Cultural Awareness

After a year of scandals, frat-boy humor gets shut down

Can you hear that? That's the sound of the National Football League breathing a huge sigh of relief that advertisers still want to sidle up to the Super Bowl buffet,…

Mobile Will Revive and Redefine Content Marketing

Brand publishing isn't in decline. It's in a golden age

Some think that the brand-as-publisher trend has reached its peak, when in reality it's just getting started. A mere five years ago, Red Bull was an energy drink, not a global…

Why I Left New York for L.A. and Why You Could, Too

For creative and tech pros, it's no longer career suicide

When I was six months pregnant, I was presented with the opportunity to move to Los Angeles and lead Huge's West Coast operations. It was the perfect escape hatch from…

Here's How the New Breed of Agency Leaders Will Stay on Top

It's a question of attitude, for starters

We are living in what I call the Agility Era--a time when multitudes of people are discussing the importance of being lean and agile. And yes, this makes sense, but…

Let's Hack Problems at Conferences, Not Just Talk About Them

Turning event goers into doers

I've been to my share of conferences and events this year, including SXSWi, TEDx, Massachusetts Creative Economy Summit, Massachusetts Conference for Women, Design Museum, Smarty Network, General Assembly and most…

Moving at the Speed of the Screen

Video has become the new daypart

Marketers have long recognized the incredible power of video to sell a product, brand or service. Yet at an ever-increasing pace, consumers are shifting away from the No. 1 vehicle…

This Is How Agencies Can Win With Transformational Women Leaders

Creating better support systems for career success

In a world where there’s a shortage of transformational agency leaders capable of delivering sustainable business success, why are there almost no female CEO and CCO candidates to lead the…

This Is How Click Bait Can Make Your Ads Better

A quick-fix technique for generating integrated campaigns

Everybody is trying to eat each other. For years traditional agencies have been acquiring or developing digital resources with varying degrees of success. And as digital agencies have become powerhouses…

Who Will Succeed the Millennials? Let’s Call Them the Post Generation

These consumers come of age after 9/11, Obama and the digital revolution

As someone who’s spent the past decade-plus studying and explaining millennials, I’m not about to abandon them just as they enter their peak earning and spending years. Illustration: Lindsey Balbierz But let’s…

Shonda Rhimes Smashes It in TV Twitter Ratings

Scandal’s Season 4 premiere dominates the competition

Shonda Rhimes is on a roll in Nielsen’s TV Twitter ratings. The producer and screenwriter’s steamy Scandal, set in Washington D.C., generated the most Twitter traffic last week. It inspired…

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