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Topic: The Voice

How Passive-Aggressive Is Instagramming Your Food? Author of My Last Supper says it's sharing, not bragging

"Stop!” Your dinner date commands just as that piping hot, delicious-looking steak is being placed in front of you. Knife and fork at the ready, you look up, stunned, like…

June 17, 2014, 6:13 AM EDT

Sheryl Sandberg: Rethinking Marketing to Women Marketers have the opportunity to speak to women in ways that debunk stereotypes

One Presidents’ Day, when my daughter was five, I was teaching her a song that includes the names of all the presidents. When we got to the end, she asked,…

June 8, 2014, 8:11 PM EDT

Time for Brands to Build Their Own Social Sites Facebook, Twitter and Instagram shouldn't control your customer relationships

Social networks have grown rapidly and gained genuine market power in a world where social conversations have become the new global information currency. But there is no guarantee that social media…

June 3, 2014, 5:53 AM EDT

A Low Note for American Idol Fox's elderly competition show is losing its range

Is that a fat lady singing? American Idol did manage to beat CBS' venerable reality competition show Survivor on Wednesday night, but not by much: The show scored a 2.6…

May 22, 2014, 3:48 PM EDT

Leveraging Tech and Data to Build Old-Fashioned Trust Big Fuel's strategy guru on what really matters: the customer

Over the last decade the marketing landscape has morphed into an entirely different species.  Illustration: Shaw Nielsen In 2004, there was no YouTube, Facebook or Twitter, and portals still reigned supreme over…

May 20, 2014, 6:02 AM EDT

Strategic Planning Builds Brands Through Real-Time Multitasking Big ideas still rule

Planners today need to be more like conductors able to decipher and orchestrate meaning, understanding and actionable plans from a discordant mix of tactile inputs, digital signals and cultural trends. Illustration:…

May 13, 2014, 5:58 AM EDT

Upfront Uproar: NBC Guts Thursday Night Comedies, Shifts The Blacklist Big changes in store for fall

On the verge of winning its first seasonal ratings crown in a decade, NBC still has a lot of work to do if it’s going to repeat its title run…

May 11, 2014, 3:37 PM EDT

Decent Turnout for 24: Live Another Day After a 4-year hiatus, Jack Bauer may still have legs

Jack Bauer’s return to prime time was met with a reception that hovered somewhere between a bang and a whimper. Per Nielsen live-plus-same-day ratings, the premiere of Fox’s limited series 24:…

May 6, 2014, 1:35 PM EDT

Fox Looks to ‘Sweep’ Its Rivals With 24 Reboot Live Another Day promises to be May’s biggest event series

A week of May sweeps has been burned off and yet the broadcast networks have yet to air a single tent pole event. But while it’s been business as usual…

May 2, 2014, 2:50 PM EDT

Marketers Must Embrace the Transition Into the Post-Television World But the NewFronts is not an assault on the classic medium

   Ad agencies, marketers and the media are awash with buzz about the competition between the Digital Content NewFronts and the subsequent broadcast network upfront marketplace. But all the gossip and prognostication…

April 27, 2014, 8:25 PM EDT

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