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Topic: The Voice

This Is How Agencies Can Win With Transformational Women Leaders Creating better support systems for career succes

In a world where there’s a shortage of transformational agency leaders capable of delivering sustainable business success, why are there almost no female CEO and CCO candidates to lead the…

October 20, 2014, 12:01 AM EDT

This Is How Click Bait Can Make Your Ads Better A quick-fix technique for generating integrated campaigns

Everybody is trying to eat each other. For years traditional agencies have been acquiring or developing digital resources with varying degrees of success. And as digital agencies have become powerhouses…

October 12, 2014, 9:05 PM EDT

Who Will Succeed the Millennials? Let’s Call Them the Post Generation These consumers come of age after 9/11, Obama and the digital revolution

As someone who’s spent the past decade-plus studying and explaining millennials, I’m not about to abandon them just as they enter their peak earning and spending years. Illustration: Lindsey Balbierz But let’s…

October 6, 2014, 7:58 AM EDT

Shonda Rhimes Smashes It in TV Twitter Ratings Scandal’s Season 4 premiere dominates the competition

Shonda Rhimes is on a roll in Nielsen’s TV Twitter ratings. The producer and screenwriter’s steamy Scandal, set in Washington D.C., generated the most Twitter traffic last week. It inspired…

September 30, 2014, 5:14 PM EDT

Consumers Now Expect Everything to Work on All Devices Ubiquity is the new data plan

As the conversation around digital advertising focuses around the shift from desktop to mobile, and more recently the supposed promise of the wearables/ Internet-of-things/insert-buzzword-here revolution, a quiet theme is emerging…

September 29, 2014, 12:08 AM EDT

Your Company’s Value Hinges More on Emotion Than Data It's what your clients feel about you, not what they know, that matters

Every business decision has a twin called justification. Justification’s role in business life is to make the decision look smart and protect it from criticism. That’s why justification loves data. Illustration:…

September 22, 2014, 7:43 AM EDT

The Voice Inks Three-Season Sponsorship With Nissan Includes big mobile, social push

When NBC’s The Voice comes back on air Monday with new celebrity judges Pharrell Williams and Gwen Stefani, viewers can also expect to see lots of splashy ads for Nissan. The…

September 18, 2014, 5:21 PM EDT

How to Win a Clio Award 10 things I learned as an award judge

I was recently asked to be jury member of the Clio Awards. The Clios? An advertising award that my mother has actually heard of! But wait, it gets better. The…

September 17, 2014, 3:59 PM EDT

The Urban Legend of Free Social Marketing It’s time for brands to rethink their strategies

When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website. While that’s probably true…

September 17, 2014, 12:47 PM EDT

CEOs Can’t Ignore the Digital Revolution Anymore To do so is tantamount to corporate malfeasance

Not too far in the past, brand stewards—specifically CEOs—could get away with just paying lip service to the notion of a fully optimized digital corporation. Illustration: Carl Wiens And while we’re still…

September 15, 2014, 9:57 PM EDT

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