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Topic: The Voice

Your Company’s Value Hinges More on Emotion Than Data It's what your clients feel about you, not what they know, that matters

Every business decision has a twin called justification. Justification’s role in business life is to make the decision look smart and protect it from criticism. That’s why justification loves data. Illustration:…

September 22, 2014, 7:43 AM EDT

The Voice Inks Three-Season Sponsorship With Nissan Includes big mobile, social push

When NBC’s The Voice comes back on air Monday with new celebrity judges Pharrell Williams and Gwen Stefani, viewers can also expect to see lots of splashy ads for Nissan. The…

September 18, 2014, 5:21 PM EDT

How to Win a Clio Award 10 things I learned as an award judge

I was recently asked to be jury member of the Clio Awards. The Clios? An advertising award that my mother has actually heard of! But wait, it gets better. The…

September 17, 2014, 3:59 PM EDT

The Urban Legend of Free Social Marketing It’s time for brands to rethink their strategies

When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website. While that’s probably true…

September 17, 2014, 12:47 PM EDT

CEOs Can’t Ignore the Digital Revolution Anymore To do so is tantamount to corporate malfeasance

Not too far in the past, brand stewards—specifically CEOs—could get away with just paying lip service to the notion of a fully optimized digital corporation. Illustration: Carl Wiens And while we’re still…

September 15, 2014, 9:57 PM EDT

Innovative Sports and Entertainment Apps Are a Challenge for Event Marketers The live experience has to be just as engaging

We are in the midst of a transformational shift in how fans consume and attend live events. Innovations that provide better interactive experiences outside of venues are clearly outpacing those…

September 8, 2014, 9:37 PM EDT

8 Media Buzzwords That We've Lost Forever How precise industry terminology became vague and cliché

We’ve long lamented the rise of trendy language in advertising and business, but while we’ve played buzzword bingo and occasionally pointed fingers at those who speak in clichés, something more…

September 1, 2014, 7:51 PM EDT

The Success of Native Advertising Hinges on Earning Readers’ Trust Brands need to get better at converting paid media into a loyal audience

There’s been much talk of late about the effectiveness of sponsored content, and a pair of new studies published in the past few weeks have let some air out of…

August 26, 2014, 10:17 AM EDT

How Well Do You Know Your Consumer? The success of programmatic media delivery hinges on activity data

One of the major things marketers have yet to get a grip on is who their audience really is, or more importantly and less invasively, how their audience acts.  Illustration: Magoz This…

August 12, 2014, 7:33 AM EDT

The Truth About Mobile Advertising? It’s a House of Cards Brand marketing must replace game-based sales model

Like last year and the year before that, 2014 has been dubbed the “Year of Mobile” when ad dollars would start to catch up to smartphone usage. With major players…

July 28, 2014, 8:16 PM EDT

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