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Topic: The Voice

Infographic: Do TV Shows Airing After the Super Bowl Gain Long-Term Viewers?

Usually not, at least in the past 10 years

With the large, and usually record-setting, audience that tunes into the Super Bowl, the network fortunate enough to air it has a prime opportunity to showcase one of its top…

Hot List: Here Are the Top TV Shows, Stars and Networks of 2015

Readers and editors agree Empire ruled the year

Amid the clutter of today's TV options, there are still several standout shows and networks worth celebrating. Adweek's annual Host List is a two-part celebration of the best that TV, print…

Which New TV Shows Are Emerging as Winners and Losers So Far This Season?

Good news for Blindspot, but not Minority Report

The first week of the 2015-2016 TV season is in the books. And while there are still several new shows debuting in the next few weeks (Fox premieres its two…

Why Marketers Shouldn't Get Overexcited About Virtual Reality as a Branding Tool

Until it is, in fact, real

Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has…

Tumblr’s First CMO on How to Grow While Staying True to the Brand

Stephanie Dolgins discusses new gig

Specs Current gig Chief marketing officer, Tumblr Previous gig Principal, Dolgins & Company Age 44 Adweek: You're Tumblr's first CMO. Why is there a need for one now? Stephanie Dolgins: Tumblr did a tremendous job of…

Why the Marriage of Data and Creativity Is Critical for Improving Brands' Bottom Lines

Bridging the gap between science and art

In the constantly shifting and often convoluted world of media, two major industry movements are currently under way that will shape how content is produced and business gets done: the…

These Are the Top 6 Trends Shaping Video Content Today

Brands should take a cue from Nike, Target and Dove

Recognizing there is life after the :30, brands earlier this year began experimenting with different video lengths to showcase their products and connect with consumers. Now, in short order, the…

NBC Wins the 2014-15 TV Season in Adults 18-49

Just beats out CBS to take the crown for the second year in a row

There are still three nights to go in the 2014-15 TV season, but NBC has already declared victory, winning the September-to-May season among adults ages 18 to 49 for a…

Why The Voice Is So Successful When It Comes to Twitter Hashtags

Social platform studies reality TV tweets

The Voice is one of the most popular reality television series today, thanks not only to the fans who watch the show but also to those who actively discuss it on…

3 Ways Prestige Beauty Brands Can Preserve Their Allure in the Digital Age

It's all about balancing style with substance

Beauty is hope. It's about our dreams and aspirations. Yet, as with everything, digital has made reality creep up on it big time. Where beauty brands, especially prestige ones, once…

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