Advertisement

Topic: The Voice

These Are the Top 6 Trends Shaping Video Content Today

Brands should take a cue from Nike, Target and Dove

Recognizing there is life after the :30, brands earlier this year began experimenting with different video lengths to showcase their products and connect with consumers. Now, in short order, the…

NBC Wins the 2014-15 TV Season in Adults 18-49

Just beats out CBS to take the crown for the second year in a row

There are still three nights to go in the 2014-15 TV season, but NBC has already declared victory, winning the September-to-May season among adults ages 18 to 49 for a…

Why The Voice Is So Successful When It Comes to Twitter Hashtags

Social platform studies reality TV tweets

The Voice is one of the most popular reality television series today, thanks not only to the fans who watch the show but also to those who actively discuss it on…

3 Ways Prestige Beauty Brands Can Preserve Their Allure in the Digital Age

It's all about balancing style with substance

Beauty is hope. It's about our dreams and aspirations. Yet, as with everything, digital has made reality creep up on it big time. Where beauty brands, especially prestige ones, once…

Breakthrough Marketing Can Only Come From Invention-Based Craft

Adweek Project Isaac and Isaac+ Awards look for true firsts

"A mind that is stretched by a new experience can never go back to its old dimensions." Ed Brojerdi Illustration: Alex Fine Oliver Wendell Holmes' words have never seemed as relevant to our…

4 Mobile Innovations That Are Hastening the Decline of Desktops

Smartphones are radically changing digital design, advertising and production

Earlier this winter I joined several hundred investors at Helsinki's annual Slush event, which started in 2008 as a cozy gathering of Nordic entrepreneurs and has since grown into a…

Four Trends That Might Just Make Your CMO Obsolete

Experience marketing trumps brand marketing in reaching the most valuable customers

While this idea may sound apocalyptic, I'd suggest the traditional post of CMO may well be on the way out. Consider British Airways, traditionally a champion of big brand marketing,…

Six Tips on Talking to the Post Generation

How the under-14 crowd views media and content

In my last Adweek column introducing the Post Generation—my nickname for the under-14 cohort, also variously referred to as Gen Z or Centennials or the Homeland Generation (among other appellations)—I…

The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers

More than ever, it's about authentic and compelling stories

A few months back, someone in the pages of Adweek suggested that, given all the changes technology has brought us, we need to redefine advertising. I disagree. Advertising has always been…

Publishers, Agencies Must Shift Their Focus From Big Data to Big Content

Superior storytelling will win as 'tech mania' subsides

Programmatic direct, data aggregators, cross-device tracking, viewability metrics. Take a look at the themes that dominated the advertising media over the past year and you come away with the impression…

Advertisement