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Topic: The Voice

How Well Do You Know Your Consumer? The success of programmatic media delivery hinges on activity data

One of the major things marketers have yet to get a grip on is who their audience really is, or more importantly and less invasively, how their audience acts.  Illustration: Magoz This…

August 12, 2014, 7:33 AM EDT

The Truth About Mobile Advertising? It’s a House of Cards Brand marketing must replace game-based sales model

Like last year and the year before that, 2014 has been dubbed the “Year of Mobile” when ad dollars would start to catch up to smartphone usage. With major players…

July 28, 2014, 8:16 PM EDT

Social Sharing Has Become the Biggest Thing in Sports Marketing Will digitally connected game experiences be next?

Sports sponsorship is big business. The cash investment —before a brand even activates the sponsorship—is under more scrutiny than ever in corporate boardrooms as shareholders look to drive sales through…

July 15, 2014, 6:06 AM EDT

Multicultural Marketing Requires a Whole-Market Approach Culture is often underleveraged

The much touted diversity in advertising—the notion that advertisers have finally awakened to the growth opportunities grounded in the multihued population explosion taking place in the U.S. today— is at…

July 1, 2014, 6:35 AM EDT

How Passive-Aggressive Is Instagramming Your Food? Author of My Last Supper says it's sharing, not bragging

"Stop!” Your dinner date commands just as that piping hot, delicious-looking steak is being placed in front of you. Knife and fork at the ready, you look up, stunned, like…

June 17, 2014, 6:13 AM EDT

Sheryl Sandberg: Rethinking Marketing to Women Marketers have the opportunity to speak to women in ways that debunk stereotypes

One Presidents’ Day, when my daughter was five, I was teaching her a song that includes the names of all the presidents. When we got to the end, she asked,…

June 8, 2014, 8:11 PM EDT

Time for Brands to Build Their Own Social Sites Facebook, Twitter and Instagram shouldn't control your customer relationships

Social networks have grown rapidly and gained genuine market power in a world where social conversations have become the new global information currency. But there is no guarantee that social media…

June 3, 2014, 5:53 AM EDT

A Low Note for American Idol Fox's elderly competition show is losing its range

Is that a fat lady singing? American Idol did manage to beat CBS' venerable reality competition show Survivor on Wednesday night, but not by much: The show scored a 2.6…

May 22, 2014, 3:48 PM EDT

Leveraging Tech and Data to Build Old-Fashioned Trust Big Fuel's strategy guru on what really matters: the customer

Over the last decade the marketing landscape has morphed into an entirely different species.  Illustration: Shaw Nielsen In 2004, there was no YouTube, Facebook or Twitter, and portals still reigned supreme over…

May 20, 2014, 6:02 AM EDT

Strategic Planning Builds Brands Through Real-Time Multitasking Big ideas still rule

Planners today need to be more like conductors able to decipher and orchestrate meaning, understanding and actionable plans from a discordant mix of tactile inputs, digital signals and cultural trends. Illustration:…

May 13, 2014, 5:58 AM EDT

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