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Topic: Voice

It's Time for Marketers to Help Ease the Consumer Anxiety They’ve Helped Create

And stop promoting 'crisis culture'

We're living in a time pervaded by fear. On one side of the current election, there's heavy conversation surrounding fear of immigrants, foreign powers, terrorism and the loss of what…

How to Fix the Problem When Big Data Fails in Digital Media Planning

Building a closed, symbiotic loop with creativity

Natural systems have a closed loop. Think about a tree: Its roots gather water and nutrients, enabling the tree to grow limbs and leaves that capture sunlight and provide shelter…

Why the Conversational Power of Podcasting Is the Future of Advertising

Medium's simplicity drives engagement

It's been fascinating for me to observe how marketers and content creators in the past few years have become obsessed with being a part of "conversations"—conversations between platforms and brands,…

How Treating Consumers Like Partners Will Rescue Advertising From Itself

Ad Blocking will cease if respect is established

Unsubscribe is our favorite toggle in our inbox. Skip, our favorite prompt when viewing online videos. Block, our go-to option for internet browsing. Why? Because advertising's relationship with the consumer…

5 Things Streaming Music Data Can Teach Marketers That Top 40 Radio Can't

Insights from Pandora's data journalist

Top 40 radio is notorious for spinning the same small list of tracks over and over and over and over again, rendering any tuned-in road trip of substance a literal…

4 Ways Agencies Can Add Meaning to Corporate Social Responsibility Programs

Creating a culture of purpose

A large, cross-generational majority of consumers expect companies to display a level of corporate social responsibility. Last year, Havas Worldwide's Project: Superbrand report, which surveyed 10,131 people ages 18 and over…

From Microsoft to Self-Driving Cars, Invention Springs From Data

True breakthroughs come from product insights

In June, Microsoft bought LinkedIn, one of the largest acquisitions in the history of tech, and it boils down to one thing: data. Microsoft CEO Satya Nadella said as much in…

Virtual Reality Is Becoming the Next Great Storytelling Canvas

Brands use it to strengthen consumer relationships

The culture gap between marketers and today's progressive new media consumer continues to expand in ways that suggest the current era of radical behavioral disruption is far from over. Today's…

What's in a Name? For Yahoo, Too Much and Not Enough

It never became the verb it wanted to be

Once the dust settles from last week's news of the final nail in the coffin for Yahoo, one of the web's original pioneers, we'll undoubtedly have a thousand reasons to consider…

The Best Ad Strategy for Pokemon Go Might Not Be What You Think

4 reasons to consider an agnostic approach

Pokemon Go could be the beginning of a shift in the way we advertise. Yes, it is bridging the gap between the online and offline experience and leveraging the latest…

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