Topic: Voice
Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for the use of digital channels…
While the advertising industry’s new contract with SAG-AFTRA is still awaiting approval by rank and file members, agencies and talent alike should be closely considering how it is already remaking…
TV has a new love—that little blue Twitter bird. And like any new infatuation, the promise of what’s to come is almost too good to be true. Most recently, the Grammys…
There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms and ways for consumers to engage. Marketers looking for a…
Now might be the time to admit it: You have a data problem. You’re surrounded by it. It’s flooded your desk, overwhelmed your hard drive and is piling up like…
A recent study on Gen Y by Visa found that 49 percent of millennials want to bypass traditional companies in favor of startups. It seems a culture of invention is…
More than six decades ago, television started life as the first screen because it was the only screen. When I grew up, we had one TV with a few channels.…
As someone who works for a social media agency, I often find myself saying that despite all the hype and hope, the social space isn’t about selling products. I also…
We often start most of our casual conversations with a seemingly simple question: “Hey, what’s up?” Lately, however, I’ve come to hear that question as the fuel of inspiration behind…
For the last 11 months I’ve been on tour—a listening tour, that is. Stepping into the role of overseeing a brand that covers the controlled chaos that is the intersection of…
