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Topic: Voice

In a Divided Country, How Agencies Can Use Their Reach to Rebuild Trust and Inspire

A message to the unafraid in creative land

Our agency is no different than yours. Tough, sensitive. Young, old. Black and white. Full of usually hopeful, sometimes brilliant, mostly crazy storytellers. And like many of you, on the eve…

Why Brands Should Include Social Video in Their Super Bowl Ad Spend

It will vastly extend Big Game investment

With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos. For one…

An Unexpected Journey With Werner Herzog

'Lo and Behold' celebrates the digital connection that defines us

In the rainforest. Wearing a bandana and a loincloth, and wielding a chainsaw instead of a machete, he knew exactly what to do." Werner paused and took a sip of…

Marketers Will Be Tempted to Dial Back Their Diversity Under Trump. We Can't Let Them

Now is not the time to 'wait'

"Frankly, I have yet to engage in a direct action campaign that was 'well timed' in the view of those who have not suffered unduly from the disease of segregation.…

3 Ways Marketers Can Meet Today's New Standards for Engaging Consumers

Google's president of the Americas on winning in the attention economy

Every January, I head to CES to meet with the world's leading marketers. We discuss the year ahead and ask ourselves: What's next? What's the future? Margo Georgiadis Well, the future is…

3 Trends From CES That Marketers Really Need to Pay Attention To

Embrace sensuality, systems and reactions

I work at an ad agency, and I went to CES with clients. As a strategist, it's safe to say I'm not necessarily the typical CES attendee. I'm much more intrigued…

Why the Most Important Word in 2017 Will Be 'Experience'

Brands need to find the space for differentiation

The new year always brings promise and hope with a big dash of anxiety, and my anticipation for a sneak peek at the "new" in Las Vegas for CES is…

Why Esports May Be the Next Great Frontier for Marketers

Growing, diverse community craves live video

In just a few short years, esports has grown from a niche opportunity to a global phenomenon. Think professional gaming attracts a smaller audience than your favorite football rivalry? Think again. Audiences…

Why CES Is a Key Incubator for Marketing Execs

What happens to brands in Vegas won't stay in Vegas

CES has become the place for companies to showcase new, innovative and promising technology. And with the expo celebrating its 50th anniversary, it's more obvious than ever why the largest…

Why Seeking Untapped 'White Space' Is a Dangerous Trap for Marketers

Appeal to customers' universal needs with one-of-a-kind creative

Even if you've only been working in advertising for a week, you've probably heard, or maybe even said, "What we need to do is find the white space." Jonathan Cude Alex Fine Yes,…

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