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Topic: vodka

Ad of the Day: Alison Brie and Adam Scott Host a Socially Awkward Party With Smirnoff

Vodka maker mocks mixologists and 'VIPeeing'

If there's one age-old trick that's worked for mid-priced brands, it's poking fun at the pretentiousness of their costly competitors. Smirnoff's new campaign is no exception, though it somehow accomplishes…

Why Bother Advertising Alcohol? [Video]

Adweek's Mad Woman Lauren Reeves surveys the vodka vendors

Hello again! It's me, Lauren, and as part of my ongoing investigation into the secret methodology behind advertising, I've been drinking. Exploring alcohol. By which I mean vodka, silly. After a…

Why Bother Advertising Alcohol?

Mad Woman Lauren Reeves explains the secrets behind the advertising of alcohol, vodka specifically

Mad Woman Lauren Reeves surveys the vodka vendors

Absolut’s Iconic Bottle Is Its Ticket to Younger Consumers

Staying competitive in a market flooded with new spirits

It started with the Andy Warhol-designed bottle in 1986. Over the years, Absolut Vodka’s squat, glass-printed bottle has been the palette of its artistic ambitions and highbrow marketing. Now, Anna…

Fast Chat: Sean 'Diddy' Combs

The rap mogul on the Rat Pack, his brand and building a better mousetrap

Sean Combs, aka Diddy, likes to compare himself to Sinatra. He's done it in interviews for years, and in his new ad for Ciroc vodka (see below—it was filmed in…

Former Gotham Leader Lands at Bacardi

Lyle Tick to focus on vodka brands

Lyle Tick’s ticket out of the agency world comes from Bacardi. Tick, an account leader who has worked at DDB, Euro RSCG, mcgarrybowen, and, most recently, Gotham (where he was co-president),…

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