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Topic: Vodafone

MEC Wins Vodafone's Global Media Account Annual media spending exceeds $900 million

Vodafone has found an agency to succeed OMD on its global media account. WPP Group's MEC will take on the business, with annual media spending estimated at more than $900 million,…

April 10, 2014, 2:31 PM EDT

Adweek's Top 5 Commercials of the Week: March 28-April 4 The World Cup battles begin with big ads from Nike, Coke and Pepsi

Are you ready for some futbol? Three of this week's best ads center on the FIFA World Cup tournament in June. Nike was out of the gate first with a spot…

April 4, 2014, 10:12 AM EDT

Ad of the Day: Vodafone Salutes Emergency Responders in Quietly Explosive New Ad Grey London strikes again

Grey London takes an unconventional approach for Vodafone U.K., focusing on British emergency responders, more than three-quarters of whom, we're told, use the telecom's services. "The Call," a riveting 60-second spot…

March 28, 2014, 2:54 PM EDT

Vodafone Cuts to GroupM, Dentsu Aegis Media Agencies Incumbent OMD is out

Vodafone is down to two finalists in its global media agency search: A WPP GroupM team, led by MEC, and a Dentsu Aegis network effort, fronted by Carat, sources said. Earlier…

March 26, 2014, 3:18 PM EDT

OMD Has Been Selected the Global Media Agency of the Year [Updated] Revenue growth of $225 million in 2013

Steady are the hands that guide OMD. It’s a Monday afternoon in early January, and a handful of the media agency’s top executives are gathered at its headquarters near Wall Street to…

February 9, 2014, 9:07 PM EST

Jay Chiat Awards Show Hands Out Two Grand Prix 72andSunny wins one for Samsung

Two agencies took top honors at the 2013 Jay Chiat Awards for Strategic Excellence in Advertising during the 4A's fourth annual strategy festival. 72andSunny won a grand prix for its work…

October 29, 2013, 12:50 PM EDT

Ad of the Day: Vodafone Assures Lovesick Teen Girls, 'It's Not You, It's Him' Waiting for that call

Waiting by the phone may be one of the oldest clichés in telecom advertising, but Grey London manages to put an enjoyable twist on the idea with its new international…

July 26, 2013, 11:56 AM EDT

Vodafone Goes Time Traveling in Its Raw Tribute to Everlasting Love Grey tracks a couple through the years

IDEA: "Good things should last forever." The core idea dramatized in Grey London's new Vodafone ad couldn't be simpler. The spot has a relatively mundane offer to make—unlimited talk and…

April 29, 2013, 10:08 PM EDT

MMA Aims to Give Brands Better Mobile Marketing Data Program, backed by The Weather Channel and Pandora, has $1 million in funding

The Mobile Marketing Association is launching a new research program that will be designed to measure, according to the organization, “the relative economic value of investing in mobile channels compared to traditional…

July 16, 2012, 1:29 PM EDT

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