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Topic: VOD

Can a Career TV Exec Bring Ambitious Xbox Shows to Life? The Microsoft exec develops interactive video for next-gen consumers

Specs Name Jordan Levin New gig Evp, Microsoft Old gig CEO, Generate Age 45 How did you land at Microsoft? The simplest way of making the connection is that [Microsoft entertainment and digital media president]…

June 24, 2014, 6:11 AM EDT

Turner Upfront Slate Tries for Younger Viewers, Even Male/Female Split Deal with Comcast includes dynamic ads

Without Steve Koonin at the helm for the first time in years, Turner is giving the floor to head of programming Michael Wright this morning. The networks are shifting focus,…

May 14, 2014, 9:30 AM EDT

Nielsen-BlackArrow Pact Could Speed Adoption of On-Demand Ratings Dynamic ad insertion makes all VOD content relevant

Nielsen’s mandate to begin offering on-demand commercial ratings (ODCR) has come closer to fruition, as the TV measurement giant is on the brink of being able to insert current commercial…

April 29, 2014, 9:24 PM EDT

The N.Y. Post Wants to Help You Choose What to Watch Entertainment site Decider launches this summer

It’s Friday night. You turn on Apple TV, open Netflix and spend the next hour trying to decide what to watch before switching over to cable for yet another Law…

April 28, 2014, 11:29 AM EDT

C7 Ratings to Free Up Hundreds of Millions in Hidden Revenue Even incremental lifts will lead to a windfall

While the broadcast networks are pressuring agencies and clients to start writing more deals against a C7 ratings currency, at first blush, it would appear that there’s little cause to…

April 24, 2014, 10:10 AM EDT

SundanceTV President Is on the Lookout for Flawed Characters Sarah Barnett doesn’t believe in pilots

Specs Who Sarah Barnett Age 48 New gig President and general manager, SundanceTV, just green-lit The Red Road Old gig EVP and gm, Sundance Channel The Sundance Channel was recently rebranded as just SundanceTV. How is…

February 2, 2014, 9:58 PM EST

WWE Network Is the First to Ditch Traditional Cable Will other entertainment brands do the same?

For the first time, there’s a major entertainment brand creating its own service for over-the-top video, and it’s ready to rumble. On Feb. 24, the WWE Network goes live on every device with an Internet connection.…

January 27, 2014, 9:30 PM EST

VOD, Streaming Offer Incremental Ratings Gains Commercial views reinforce broadcasters’ extra-credit push

Just days after reiterating his advocacy for a more inclusive ratings currency, CBS Corp. CEO Les Moonves told investors that he wants to expand beyond the proposed C7 stream. Speaking Nov.…

November 18, 2013, 5:06 PM EST

Video-on-Demand Ad Mart Is Pretty Pathetic There's little evidence that a Web-like dynamic market has materialized

I don’t have diabetes. And while I’m getting up there, I’m not on Medicare. Not even close. So why is Time Warner or BBC America so inclined to push Medicare diabetes…

August 7, 2013, 12:00 AM EDT

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