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Topic: VOD

Why Networks Are Going for Broke This Summer

From binge-viewing to VOD, broadcasters offer big perks

For decades, the broadcast networks took the idea of summer vacation quite literally—programming reruns and other filler content from June through mid-September, much to the frustration of advertisers. Those days are…

With Upfronts and NewFronts Comes the Invasion of the Acronyms

Sorting out OTT from SVOD from MVPD, etc

As the 2015-2016 presentation season draws to a close, you've probably heard plenty of industry jargon to go along with all the cocktails and hors d'oeuvres. We're here to spell…

How Are TV Networks Just Like Kimmy Schmidt?

They're in the dark when it comes to streaming data, but Nielsen may change all that

The television networks are kind of like the main character in Tina Fey's new sitcom Unbreakable Kimmy Schmidt, who is released back into the world from an underground cult—they're in the…

Saying Goodbye to Pawnee: Adam Scott on His Next Move

Parks and Rec star dabbles in ads, films, podcasts and more

Adam Scott made a career guest starring in series like Boy Meets World, Party of Five and Eastbound & Down, but he really became a TV star playing Ben Wyatt…

5 Reasons Why Sony Should Still Release 'The Interview' Online

No theaters, no problem for this Seth Rogen and James Franco flick

While many people were expecting The Interview to be the goofball stoner comedy of the holiday season, it's turned into a headache for film executives as they struggle to stem…

Can a Career TV Exec Bring Ambitious Xbox Shows to Life?

The Microsoft exec develops interactive video for next-gen consumers

Specs Name Jordan Levin New gig Evp, Microsoft Old gig CEO, Generate Age 45 How did you land at Microsoft? The simplest way of making the connection is that [Microsoft entertainment and digital media president]…

Turner Upfront Slate Tries for Younger Viewers, Even Male/Female Split

Deal with Comcast includes dynamic ads

Without Steve Koonin at the helm for the first time in years, Turner is giving the floor to head of programming Michael Wright this morning. The networks are shifting focus,…

Nielsen-BlackArrow Pact Could Speed Adoption of On-Demand Ratings

Dynamic ad insertion makes all VOD content relevant

Nielsen’s mandate to begin offering on-demand commercial ratings (ODCR) has come closer to fruition, as the TV measurement giant is on the brink of being able to insert current commercial…

The N.Y. Post Wants to Help You Choose What to Watch

Entertainment site Decider launches this summer

It’s Friday night. You turn on Apple TV, open Netflix and spend the next hour trying to decide what to watch before switching over to cable for yet another Law…

C7 Ratings to Free Up Hundreds of Millions in Hidden Revenue

Even incremental lifts will lead to a windfall

While the broadcast networks are pressuring agencies and clients to start writing more deals against a C7 ratings currency, at first blush, it would appear that there’s little cause to…

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