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Topic: VML

VML Names 2 Co-Chief Creative Directors, Strengthening U.S. Team

And a new director of recruiting

VML has promoted two creative leads for its North American network and hired a new director of creative recruiting to serve the same area. The WPP network's global CCO Debbi Vandeven…

Wendy's Goes All-In on Sriracha With a Series of Kooky Videos to Promote the Sauce

It's taking over the brand's website and social channels

Lexus made a sriracha-themed car last month. A couple of years ago, Pizza Hut tried baking the spicy sauce into pizza crust. Now Wendy's is the latest brand cashing in…

Hillshire's Ultra-Classy Vending Machine Comes With Its Own Maître d' and Butler

For more sophisticated snacking

Here's something no marketer has ever tried anywhere before in the history of the universe—a wacky vending machine stunt! This particular machine, set up by VML to plug Hillshire Snacking's meats,…

VML Made an Incredibly Haunting Picture Book That's Really Not at All for Kids

Stories by teens about hunger and violence

If you picked up a copy of Welcome to My Neighborhood with the illustration of a joyful mouse, bunny and kitten holding hands and dancing on the cover, you might…

Electrolux Names VML as Its North American Agency of Record After 10 Years With DDB

Assignment also covers the Frigidaire brand

A WPP team led by Kansas City-based VML has won Electrolux's agency of record review and will lead its marketing efforts across North America moving forward. "The team at VML brings…

Wendy's Tells the Sad-Funny Stories of Unworthy Foods Banned From the Baconator

Talking meats and veggies star in VML's quirky comedies

Ever bitten into a sandwich only to meet with freezerburn, an unsatisfyingly thin piece of bacon or an unwelcome vegetable? We've all been there. It's one of our most trying…

VML Launches a Fellowship Program to Unite Its U.S. and China Offices and Reduce Turnover

Created in partnership with Syracuse University

As a relatively young global network (founded in 1992) VML noticed that while it's continuing to expand across the world, there has been some trouble developing a connection between its…

Check Out the 26 Boldly Inventive Campaigns That Won This Year's Project Isaac Awards

Setting the bar for innovation in marketing, media and tech

In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may…

Olympics' Agency Predicts Summer Games Will Be 'Largest Social Media Event Ever'

VML's Brian Yamada on IOC's campaign

CANNES, France—WPP-owned VML has been running public service announcements for the past couple of months for the International Olympic Committee, including multilingual voiceover work from the likes of Uma Thurman…

Motorola Imagines What Happens to Emojis When Your Phone Shatters

Cranks out real-time tweets today

Emojis have a life of their own in Motorola's new campaign. Earlier this spring, the brand launched a series of short videos that envision what happens to emojis when a…

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