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Topic: VML

Pinterest Puts Its Own Spin on Video Ads With These Cinematic Pins

And gives brands a way to target based on interests

Pinterest ads are now more on point. The social network has started letting brands target audiences, and it has a new kind of Promoted Pin—one that's animated. The ad updates come…

This Indie Band Sang About Tennessee at 35,000 Feet on a Southwest Flight

Taking the state's tourism campaign up a notch

Passengers of a Southwest Airlines flight traveling from Dallas, Texas, to Memphis, Tennessee, were treated to some unusual in-flight entertainment Tuesday. When the plane reached 35,000 feet, indie rock band…

Here's Why Marketers Are Flocking to Mobile World Congress in Spain

It's not just about beautiful Barcelona

More than 70,000 tech, marketing and other digital industry professionals are in Barcelona this week for the 28th annual Mobile World Congress. It's not as ridiculously big as the Consumer…

Jim Radosevic Becomes President of Y&R New York

Emerges from the creative ranks

Young & Rubicam has reestablished the role of New York president and filled it from within. Jim Radosevic, a global creative director on Dell and Xerox, is taking the position, even…

4 Shops Vie for Honda's Digital Account

Automaker spends $50 million annually on digital ads

American Honda Motor Co.'s digital marketing review pits agencies from three major holding companies against a key roster shop. Sources identified the finalists as VML, a unit of WPP Group's Young…

Droga5 Nabs Top Facebook Studio Award for Newcastle Brown Ale Work

Check out the (often international) winners

For the second year in a row, the Facebook Studio Awards' best distinction goes to an agency-brand combo that used the social media platform as an anchor for a narrative…

Dell Highlights the Dingy, Humble Beginnings of Today's Popular Brands

Computing icon begins new chapter by celebrating startups

Dell seeks to recapture its entrepreneurial spirit in new work from Y&R and VML, including this "Beginnings" spot that shows small apartments, basements and other venues where modern brands were…

Contenders Emerge in Vonage Review

Agency briefings are scheduled for next week

Vonage has narrowed the field in its review of its creative and media businesses, with briefings slated for early next week. Sources identified the creative contenders as JWT, Havas Worldwide, VML…

Y&R Bows U.S. Olympic Committee Effort

Animated videos tell athlete stories

’Tis the season for Olympian advertising. Days after Procter & Gamble bowed a global campaign celebrating the moms of Olympic athletes, the U.S. Olympic Committee is launching an effort designed…

Find Your Facebook Valentine—the Person Who 'Likes' You Most Often

Thank them with Y&R and VML's app

Y&R New York and VML have whipped up a simple little Valentine's Day app called Who, Like, Likes You? that lets you discover your Facebook Valentine—i.e., the Facebook friend who…

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