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Topic: VML

Olympics' Agency Predicts Summer Games Will Be 'Largest Social Media Event Ever'

VML's Brian Yamada on IOC's campaign

CANNES, France—WPP-owned VML has been running public service announcements for the past couple of months for the International Olympic Committee, including multilingual voiceover work from the likes of Uma Thurman…

Motorola Imagines What Happens to Emojis When Your Phone Shatters

Cranks out real-time tweets today

Emojis have a life of their own in Motorola's new campaign. Earlier this spring, the brand launched a series of short videos that envision what happens to emojis when a…

Legoland's New Campaign Is 'Built for Kids'—Just Ask Its Pint-Size CEO

New work from VML New York

Family summer vacations are in full swing, and if you're headed to Orlando, Fla., chances are that Walt Disney World or Universal Studios are the top destinations you think of.…

Motorola Transports You to 2006 in Fun Teaser for the Re-release of the Moto Razr

Nostalgia for the mid-aughts is here

If you dig into the history of the cellphone, you'll find that from roughly 2004 to 2006, the Moto Razr was king—this was after the Samsung Sidekick but before the launch…

Ad of the Day: A Renoir Masterpiece Tells a Heartbreaking Story About Missing Children

Erased in an instant

São Paulo, Brazil, has a government program called PLID that locates and identifies missing people. To raise awareness of this important work, agency VML interviewed the mothers of missing children—and…

Tennessee Showcases Diverse Tourism Attractions With 2,000 Customized Pre-Roll Ads

Clips target folks based on interests

Tennessee may be best known for its country music roots in Nashville, but the state also attracts tourists looking to see the Smoky Mountains, caves and a growing food and…

This Kansas City Agency Created a Smart Baseball That Doubles as a Digital Time Capsule

VML's savvy goodwill effort

With Kansas City coming off two back-to-back World Series appearances, baseball fervor in the Midwestern market this weekend is higher than usual for the hometown Royal's opening game on Sunday.…

Wendy's Moves Its Creative Account From Publicis New York to VML

WPP shop had been digital agency of record since 2012

Wendy's has named VML its new creative agency of record without a review, ending its relationship with Publicis Groupe after nearly seven years. The Kansas City, Mo.-based shop, which is owned…

Ad of the Day: NAPA Auto Parts Makes Great New-Car Ads … for Very Old Cars

VML revels in category clichés

None of the cars in VML's new campaign for NAPA Auto Parts is your father's Oldsmobile. You will, however, find Granny's clunky Toyota among them. Three, um, shall we say "lovingly…

To Better Prepare Grads for Real Social Media Jobs, This Agency Created a College Class

VML partners with Mizzou on advanced strategy course

Global marketing agency VML noticed recent graduates entering the advertising workforce hadn't quite mastered social media. Fresh out of college, they understood Twitter, Instagram and Facebook as it applied to their…

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