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Topic: VML

Ad of the Day: NAPA Auto Parts Makes Great New-Car Ads … for Very Old Cars

VML revels in category clichés

None of the cars in VML's new campaign for NAPA Auto Parts is your father's Oldsmobile. You will, however, find Granny's clunky Toyota among them. Three, um, shall we say "lovingly…

To Better Prepare Grads for Real Social Media Jobs, This Agency Created a College Class

VML partners with Mizzou on advanced strategy course

Global marketing agency VML noticed recent graduates entering the advertising workforce hadn't quite mastered social media. Fresh out of college, they understood Twitter, Instagram and Facebook as it applied to their…

How Instagram Is Changing the Way Brands Look at Photography, Online and Beyond

Embracing the 'perfectly imperfect'

Call it the "Instagram Effect"—that filtered, shadowed, sharpened, brightened, tilted, faded, structured, saturated way of seeing life through a lens. It's changed the way people portray themselves and see others. And…

Meet the Talented Performers Behind Some of the Year's Best Videos

2015's Watch Awards honorees in talent categories

Production and strategy may be key to online video success, but without great talent, they wouldn't have anything to work with. That's why Adweek's Watch Awards honor talent ranging from Hollywood…

Check Out 9 of the Year's Best Written, Directed and Produced Videos

Watch Awards production winners set the industry's bar

Online videos are often gauged by little more than their view counts, but each year, Adweek's Watch Awards try to dig a bit deeper and honor videos based on the…

Wendy's Enlists YouTube Stars Rhett & Link to Put a Twist on Livestreaming

Will it work like Meerkat and Periscope?

Thanks largely to Meerkat and Periscope, livestreaming has been a red-hot tactic for social media marketers in recent weeks. And today, Wendy's is putting a YouTube twist on the buzzy…

Smile, Wink, Pray: Brands Decode the Enigma of Emojis

Symbols are key to social media marketing

Marketers want to decode one of the social Web's most cryptic languages: emojis. The digital hieroglyphics, which convey users' thoughts and moods by way of hearts and smiley-faced poop across dozens…

Pinterest Puts Its Own Spin on Video Ads With These Cinematic Pins

And gives brands a way to target based on interests

Pinterest ads are now more on point. The social network has started letting brands target audiences, and it has a new kind of Promoted Pin—one that's animated. The ad updates come…

This Indie Band Sang About Tennessee at 35,000 Feet on a Southwest Flight

Taking the state's tourism campaign up a notch

Passengers of a Southwest Airlines flight traveling from Dallas, Texas, to Memphis, Tennessee, were treated to some unusual in-flight entertainment Tuesday. When the plane reached 35,000 feet, indie rock band…

Here's Why Marketers Are Flocking to Mobile World Congress in Spain

It's not just about beautiful Barcelona

Around 93,000 tech, marketing and other digital industry professionals are in Barcelona this week for the 28th annual Mobile World Congress. It's not as ridiculously big as the Consumer Electronics…

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