Topic: Vizu
Type
Nielsen-Backed Venture Fund Close to Signing First Company
Pereg chairman, CEO discusses portfolio aims
As head of Nielsen’s global business development and mergers and acquisitions business, Itzhak Fisher is used to evaluating young companies. The goal was to size up a startup for acquisition—until…
Nielsen Uses TV and Web Data in New Targeting Effort
Could new program help online advertisers target TV viewers and cord cutters?
Nielsen’s been fairly busy attempting to connect the dots between TV and online advertising. Today, the research firm is announcing Nielsen Online Audience Segments—TV Viewing, a program that’s designed to…
Nielsen Picks Up Vizu to Strengthen Ad Reporting Services
Vizu's technology centers on measuring and optimizing ads
Nielsen’s cross-platform campaign measurement service, in beta since April, may be getting a boost with the company’s Vizu acquisition, announced today. Vizu’s ad measurement and optimization technology will be incorporated…
Advertisement
