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Topic: Vizeum

CarMax Awards Its Media Business

Horizon wins pitch against OMD, Vizeum

CarMax has awarded its media planning and buying business to Horizon Media, the automotive retailer confirmed.  The selection came after a review in which OMD and Vizeum were the other finalists,…

Coca-Cola Shifts Its Media Account in Mexico

Annual media spending hovers around $100 million

MediaCom has continued its new business streak by adding Coca-Cola's media business in Mexico, according to sources. Annual media spending is estimated at $100 million. The shop, a unit of WPP…

Kohler Gets a New Agency for Media as Well

Company spends nearly $35 million in media annually

Just after naming the Chicago office of DDB as its new creative agency, Kohler has moved its media planning and buying business to PHD. The media shift came after a review…

Mini Flashes Personalized Billboard Messages at Drivers of Its Vehicles

How are you today?

I sometimes think billboards are watching, beaming out messages meant just for me. Then I get back on my meds, and everything seems fine. Anyway, BMW's Mini, as part of…

Dentsu Completes Aegis Acquisition

Chinese approval cinches the deal

Dentsu Inc. has cleared the last hurdle in its bid to acquire the Aegis Group plc after it gained clearance from Chinese anti-trust authorities for the nearly $5 billion deal. The…

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