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Topic: VivaKi

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AOL, Publicis Group Expand Partnership Into Programmatic Video Agencies can tap into premium reserve and private marketplaces

AOL and Publicis Groupe said on Monday that they are expanding their six-year partnership into programmatic video and linear TV. The move will give VivaKi and all agencies under the…

September 29, 2014, 12:50 PM EDT

Who Will Succeed Maurice Lévy at Publicis Groupe? Adweek looks at possible contenders

Publicis Groupe’s reorganization last week included the promotion of non-Parisian executives to help “lead the way for a new generation at the helm.” Most important of those roles, of course,…

September 22, 2014, 9:51 AM EDT

Publicis Groupe Joins NYC Media Lab First industry holding company

Publicis Groupe is joining the NYC Media Lab as a corporate member in an effort led by the French company's operating units DigitasLBi, MRY, Razorfish and VivaKi. The Lab connects companies…

May 16, 2014, 7:55 AM EDT

PlaceIQ Nabs $15 Million in Funding Mobile firm says revenue grew eightfold last year

PlaceIQ has raised $15 million in a Series C funding round led by investor Harmony Partners, while Iris Capital has come on board as a financier for the first time. New…

February 10, 2014, 2:11 PM EST

Beringer Replaces Unkel As Head of VivaKi AOD To run digital media trading operation

Stephan Beringer was named the new chief growth officer and president of Audience On Demand at VivaKi. He succeeds Kurt Unkel, who is leaving the company at the end of…

January 28, 2014, 4:09 PM EST

Kurt Unkel Is New Digital Chief at Team Detroit Previously top VivaKi exec

Kurt Unkel, global president of VivaKi’s Audience on Demand, is moving over to WPP’s Team Detroit as chief digital officer, according to sources. Unkel was among the rising stars within Publicis…

January 24, 2014, 1:34 PM EST

The Number of Online Video Ads Is Up 205% in the Last Year Manufactured viewing and false impressions

According to comScore, the audience for online video has grown 4 percent over the past year. The number of video ads? Up 205 percent.  Illustration: Kali Ciesemier  Sure, people are watching a…

December 15, 2013, 10:01 PM EST

Programmatic Still Small Potatoes at Most Agencies Only 5 cents per dollar spent, but hope is for big volume soon

Despite all the hype about programmatic advertising, most agency trading desks (which make it their business to be involved in the programmatic game) touch just five cents of every dollar their…

September 26, 2013, 4:24 PM EDT

Do Advertisers Have Any Use for Blog Networks? Glam Media and Say Media, for example

As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media? Once, such networks were seen as an…

July 8, 2013, 11:16 PM EDT

The Path From Madison Avenue to Corporate CEO How Eric Hirshberg and others made the transition

Since 2010, Eric Hirshberg has been CEO of one of the giants of the video game industry, Santa Monica, Calif.-based Activision Publishing. But everything he needed to know about how…

June 10, 2013, 10:44 PM EDT

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