VivaKi | Adweek
Advertisement

Topic: VivaKi

Type
PlaceIQ Nabs $15 Million in Funding Mobile firm says revenue grew eightfold last year

PlaceIQ has raised $15 million in a Series C funding round led by investor Harmony Partners, while Iris Capital has come on board as a financier for the first time. New…

February 10, 2014, 2:11 PM EST

Beringer Replaces Unkel As Head of VivaKi AOD To run digital media trading operation

Stephan Beringer was named the new chief growth officer and president of Audience On Demand at VivaKi. He succeeds Kurt Unkel, who is leaving the company at the end of…

January 28, 2014, 4:09 PM EST

Kurt Unkel Is New Digital Chief at Team Detroit Previously top VivaKi exec

Kurt Unkel, global president of VivaKi’s Audience on Demand, is moving over to WPP’s Team Detroit as chief digital officer, according to sources. Unkel was among the rising stars within Publicis…

January 24, 2014, 1:34 PM EST

The Number of Online Video Ads Is Up 205% in the Last Year Manufactured viewing and false impressions

According to comScore, the audience for online video has grown 4 percent over the past year. The number of video ads? Up 205 percent.  Illustration: Kali Ciesemier  Sure, people are watching a…

December 15, 2013, 10:01 PM EST

Programmatic Still Small Potatoes at Most Agencies Only 5 cents per dollar spent, but hope is for big volume soon

Despite all the hype about programmatic advertising, most agency trading desks (which make it their business to be involved in the programmatic game) touch just five cents of every dollar their…

September 26, 2013, 4:24 PM EDT

Do Advertisers Have Any Use for Blog Networks? Glam Media and Say Media, for example

As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media? Once, such networks were seen as an…

July 8, 2013, 11:16 PM EDT

The Path From Madison Avenue to Corporate CEO How Eric Hirshberg and others made the transition

Since 2010, Eric Hirshberg has been CEO of one of the giants of the video game industry, Santa Monica, Calif.-based Activision Publishing. But everything he needed to know about how…

June 10, 2013, 10:44 PM EDT

VivaKi Is Partnering With Adelphic for Smarter Mobile Ads Targeting beyond cookies

VivaKi is partnering with mobile demand-side platform (DSP) Adelphic Mobile to enhance programmatic ad buying for brands that want to reach on-the-go consumers. The companies are announcing today that they'll develop…

May 30, 2013, 7:00 AM EDT

IPG Reorganizes Trading Desk Operations as Company Tries Automation Change comes as clients across industry start to question model

Is it time to blow up the agency trading desk model? Maybe not. But changes are afoot as the industry grapples with the long-term prospects of owning and maintaining separate…

April 10, 2013, 11:00 AM EDT

Media Agency Bosses Tackle Turnover, Transparency Six leaders talk shop at the 4A's conference

In 40 minutes, they covered a lot of ground. Six leaders in the media agency world gathered on stage today at the 4A's Transformation conference in New Orleans to discuss everything…

March 12, 2013, 1:07 PM EDT

Advertisement