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Topic: Vitro

Accounts in Review: Royal Caribbean Gets Wanderlust After 7 Years With JWT Incumbent agency will defend, though

Call it the seven-year itch. Royal Caribbean, which spends more than $80 million in media annually, is looking at outside creative agencies after more than seven years with JWT. The…

February 20, 2015, 10:01 AM EST

Accounts in Review: Roster Shops Battle for Wells Fargo's Media Prize Scotts Miracle-Gro's search inches toward completion

Outsiders need not apply. Wells Fargo's media review involves roster shops only, pitting Omnicom Group's OMD against Interpublic Group's UM. OMD plans and buys traditional media, and UM handles digital…

February 13, 2015, 8:00 AM EST

Accounts in Review: KFC Leaves FCB After a Decade-Long Run Acer finds a global shop and Elevate hires MDC's Assembly

The Chicago office of FCB had a long run on Yum Brands' KFC, but after a decade, the fast-food giant is moving on. What's interesting is the new agency, Wieden…

February 6, 2015, 4:11 PM EST

Asics Salutes 500 NYC Marathon Runners by 3-D Printing Statues of Them And the social tie-in on Sunday will be just as amazing

Asics and ad agency Vitro always do something special around the New York City Marathon, whether it's having people race against a virtual Ryan Hall in the subways or daring…

October 31, 2014, 2:24 PM EDT

Starcom Wins Asics' Global Business Beat out MediaCom, OMD

Asics has tapped Starcom to handle its global media planning and buying and data and analytics work. The Publicis Groupe agency won the business after a pitch against MediaCom and Asics…

June 18, 2014, 11:28 AM EDT

Wild Turkey Cleans Up Surprisingly Well in New Ads, but Don't Call It Tame Bourbon rebranded by Vitro

In a dramatic strategic shift, Wild Turkey has gone from good 'ole boy crude to downright aspirational. A new ad from new lead creative agency Vitro likens the exacting process…

November 1, 2013, 12:35 PM EDT

The Treadmill From Hell: How Long Can You Keep Up a Champion Marathoner's Pace? Race against Ryan Hall with Asics

The ING New York City Marathon is back, and so is the marketing around it. In one of the best stunts we've seen around this year's race, sponsor Asics (and…

November 1, 2013, 11:51 AM EDT

If You Love Animals, You're Really Going to Love Petco's New Commercial That timeless bond

There's two ways to go with animal ads: funny and poignant. Understandably, most choose the former—animals, after all, can be pretty damn funny. But the poignant ads, when done well,…

September 6, 2013, 9:26 AM EDT

Adweek's Top 10 Commercials of the Week Lots of comedy, lots of fear, and lots and lots of animals

Plenty of prankvertising stunts have cruelly ambushed people over the past year. But LG's latest spot takes the genre's sadism to a new level—if it's real and not staged.

September 6, 2013, 9:03 AM EDT

It's Back to a Lead Agency Model for Petco Vitro wins creative business after a pitch

With Petco's hiring of Vitro, the retailer's on-again-off-again flirtation with the lead agency model is on again. Petco hired previous agency Draftfcb in 2010 to handle projects. The following year, the…

June 26, 2013, 6:02 PM EDT

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