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Topic: Vitro

Wild Turkey Cleans Up Surprisingly Well in New Ads, but Don't Call It Tame Bourbon rebranded by Vitro

In a dramatic strategic shift, Wild Turkey has gone from good 'ole boy crude to downright aspirational. A new ad from new lead creative agency Vitro likens the exacting process…

November 1, 2013, 12:35 PM EDT

The Treadmill From Hell: How Long Can You Keep Up a Champion Marathoner's Pace? Race against Ryan Hall with Asics

The ING New York City Marathon is back, and so is the marketing around it. In one of the best stunts we've seen around this year's race, sponsor Asics (and…

November 1, 2013, 11:51 AM EDT

If You Love Animals, You're Really Going to Love Petco's New Commercial That timeless bond

There's two ways to go with animal ads: funny and poignant. Understandably, most choose the former—animals, after all, can be pretty damn funny. But the poignant ads, when done well,…

September 6, 2013, 9:26 AM EDT

Adweek's Top 10 Commercials of the Week Lots of comedy, lots of fear, and lots and lots of animals

Plenty of prankvertising stunts have cruelly ambushed people over the past year. But LG's latest spot takes the genre's sadism to a new level—if it's real and not staged.

September 6, 2013, 9:03 AM EDT

It's Back to a Lead Agency Model for Petco Vitro wins creative business after a pitch

With Petco's hiring of Vitro, the retailer's on-again-off-again flirtation with the lead agency model is on again. Petco hired previous agency Draftfcb in 2010 to handle projects. The following year, the…

June 26, 2013, 6:02 PM EDT

Ad of the Day: Asics Vitro puts the brand's sneakers to the test, with all sorts of nature-defying results

The new Asics campaign from Vitro uses some tried-and-true pitches—our shoes can withstand a jackhammer, can make you fly, etc.—but adopts some convincing innovations to drive the point home a…

April 11, 2012, 3:50 PM EDT

Cablevision Selects Finalists in Optimum Creative Review Company to brief 4 shops this week

Four shops have advanced to the final round of Cablevision’s search for an agency to craft image ads for its Optimum brand. This week, Cablevision executives will brief the shops. Final…

February 22, 2012, 11:55 AM EST

Asics Asks: Can You Run Faster Than This Ad? New Yorkers chase marathoner Ryan Hall in the subway

Here's a wonderful—though potentially hazardous—out-of-home execution for Asics running shoes by ad agency Vitro. Timed to the ING New York City Marathon this past weekend, Asics installed a 60-foot video…

November 8, 2011, 3:29 PM EST

Beer Billboard Casts Long Shadow Newcastle ad and its 3,000 bottle caps come alive at night

Many's the night I've lain awake and wondered just what a 128-square-foot billboard using 3,000 Newcastle Brown Ale bottle caps and a single light source might look like. Now, thanks…

August 15, 2011, 11:08 AM EDT

Ad of the Day: Newcastle Brown Ale Drinker looks on the bright side in darkly comic spot

You can often work out the geographical origin of any beer commercial pretty accurately. Frat boy humor tends to place it firmly in North America. Grand, comedic enterprises tend to…

April 25, 2011, 1:22 PM EDT

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