Advertisement

Topic: Visa

Visa's Innovation Lab Lets Brands Play With Digital Payments Returns to San Francisco roots with technology

By all accounts, payments are moving mobile and digital for retailers. But trying to explain what is largely an intangible (and sometimes hypothetical) industry to marketers is nearly impossible, which…

November 21, 2014, 10:57 AM EST

How Four of America’s Top Marketers Use Data Walmart's CMO notes strides in just the past year

A panel of four c-suite marketers at last week’s ANA Masters of Marketing conference agreed that although there are still significant obstacles in understanding big data, some are surprisingly closer…

October 20, 2014, 11:14 AM EDT

Will Bad Boy Michael Phelps Lose His Lucrative Brand Sponsors? Olympian’s second DUI may prompt brands to scatter

Olympic champion swimmer Michael Phelps is taking a break from the pool to enter a “program” to ostensibly deal with a DUI conviction—his second. The gold medalist took to Twitter…

October 6, 2014, 1:45 PM EDT

How BBDO and Doug Liman Got Inside One of the World's Biggest Waves for Visa Kolohe Andino rips up a gnarly spot for Checkout payment service

IDEA: It might not be the smartest idea to order pizza via smartphone while surfing an enormous wave off Tahiti. But it's good to know you could. In advertising's latest crazy…

September 23, 2014, 11:50 AM EDT

Nike Cuts Adrian Peterson as Brands Continue to Condemn NFL Marketers have reached a tipping point

Nike will no longer sponsor National Football League star Adrian Peterson, who was re-suspended by the Minnesota Vikings this morning stemming from allegations of abusing his 4-year-old son. "Nike in no…

September 17, 2014, 12:48 PM EDT

Visa Rolls Out Online Payments Campaign for NFL Opening Day Uses gender-neutral ads in bid to broaden appeal

Fall is around the corner, which to many Americans is synonomous with football season. Accordingly, Visa is reminding fans that its Checkout online payment system speeds purchases so they can…

September 3, 2014, 3:36 PM EDT

Apple Appears to Be Moving Into the Mobile Wallet Market Credit card deals position company to integrate digital ads and e-pay

Speculation that Apple will debut a digital wallet on the upcoming iPhone 6 reached a crescendo over Labor Day weekend. Numerous publications detailed patent searches and tips from people "familiar…

September 2, 2014, 1:46 PM EDT

Are Michael Sam and Visa a Bad Match? Study says Adidas is a better fit for the openly gay NFL player

Michael Sam, the NFL's first openly gay player, has been one of the most talked about athletes this season, but his only sponsorship deal so far is with Visa. Networked Insights…

August 14, 2014, 9:22 AM EDT

6 Brands That Saw Huge Digital Lifts During World Cup Adidas, Visa and Listerine spill fútbol-generated stats

While mobile, social media and video were new territory to large companies during South Africa’s 2010 World Cup, four years later, digital played a major role in brands’ tournament-themed campaigns.…

July 15, 2014, 4:50 PM EDT

5 Ways Visa Plans to Stand Out With Digital at the World Cup Big social, mobile and video push

With digital accounting for 30 percent of Visa’s global marketing spend, the financial giant’s World Cup media plan kicks into gear today via YouTube, Facebook and Twitter placements. This year’s…

June 12, 2014, 10:26 AM EDT

Advertisement