Topic: Visa

Visa Is Celebrating the Spirit of Innovation in Its New Olympics Campaign

Most ambitious effort in 30 years of sponsorship

Visa is kicking off its 30-year anniversary of sponsoring the Summer Olympic Games in Rio with what might be its most tech-savvy innovation yet. Earlier this month, the brand introduced…

In the Future, Visa Will Tell You When It's Time to Fill Up Your Car With Gas

Part of brand's big bet on Internet of Things

BARCELONA, Spain—For Visa, mobile payments are old news. Nowadays, the brand has its eye on tying the Internet of Things to payments—starting with the connected car. While not yet a…

How the Human Brain Is Really the Most Important Software in a Gadget-Crazy World

What Visa's Shiv Singh looks for at CES every year

brightcove.createExperiences(); CES may be the preeminent showcase for all things tech, but it helps to remember that no tech will…

Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015

31 winning video and social marketing moves

Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of…

Havas Worldwide Adds 2 Execs to Double Down on Innovation and Creativity

Snags a lead creative from BBDO New York

Havas Worldwide global CEO Andrew Benett's vision for the Havas network in the next five years has a great deal to do with bringing Havas shops from around the world…

Coca-Cola, Visa, McDonald's, Anheuser-Busch Demand That FIFA's Sepp Blatter Resign

Move by the soccer group's sponsors appears coordinated

FIFA's major sponsors appear to be taking sides against the soccer organization's embattled president, Sepp Blatter, with four major companies calling for him to resign immediately—while others are keeping silent…

Before Trump's Polarizing Political Turn, These 7 Brands Made Him Star of Their Ads

The celebrated pitchman

Before he became a presidential front-runner, even before he became a reality TV star, Donald Trump was a celebrity CEO. And following several business best-sellers, Trump became a sought-after brand pitchman…

Accounts in Review: Contenders Prepare for Final Pitches in Subway's Contest

DraftKings goes with Butler, Shine

It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending against…

4 Strategies to Mitigate Risk in Global Sponsorship Deals

To avoid FIFA-like disasters, consider partner values

When contemplating investing millions of dollars a year in a global brand-building sponsorship, marketing leaders have to consider many things: the big picture issues like reach, scale, audience and relevance…

Accounts in Review: American Airlines Starts Looking as Nature Made Picks an Agency

Also, GSK's media search nearly finished

As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative account…