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Topic: Virtual Reality

The Revenant's Immersive Site Lets You Experience the Struggle of DiCaprio's Character

Hollywood's latest marketing tool

As Hollywood continues to dip its toes into the virtual waters, one studio will put viewers in Leonardo DiCaprio's shoes. The Revenant, DiCaprio's latest bid for that elusive Oscar, hits theaters…

What No One Talks About When It Comes to VR: Porn

Virtual sex could be big business, notes one agency exec

  brightcove.createExperiences(); Talk about taboo! John Sheehy, Starcom Mediavest Group's president of global operations, went where few executives are willing to…

Why MasterCard's CMO Predicts a Merger Between VR and the Internet of Things

Immersive connection could change everything

  brightcove.createExperiences(); Not today, but soon, MasterCard Worldwide CMO Raja Rajamannar sees the beginnings of a world in which sales and…

OMD CEO Turns Her Attention to Virtual Reality as It Gets Closer to Being Mainstream

Monica Karo says that will happen soon

brightcove.createExperiences(); Virtual reality's day in the sun is coming soon, says Monica Karo, CEO of OMD USA, which hosted a…

PopSugar CEO Riffs on the Fall of Linear Media and the Rise of Virtual Reality

Plus, why the tracker in his CES badge is so scary

brightcove.createExperiences(); As the first day of CES 2016 wrapped, PopSugar founder and CEO Brian Sugar gave us a vigorous rundown…

5 Ways Marketers Are Already Putting Sensors to Work

Next-gen ideas are sure to be the talk of CES

For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them. According to branding and marketing experts, we're still in the…

View-Master Is Waking From Its Decades-Long Slumber, Thanks to Virtual Reality

Mattel reprises 77-year-old toy as kid-friendly VR

On Dec. 1, Walmart stores will begin stocking the new View-Master, completing a national retail rollout that Mattel began several weeks back. For those (under 30) people who don't instantly recognize the…

Facebook's Virtual Reality-Style Ads Are Here With Big Brands on Board

Nestlé and AT&T test 360-degree video

If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted…

This Week's Must-Haves: a Smart Little Droid You Can Guide With Your Voice or Phone

Plus, a connected Barbie that’s a bit controversial

This week, Adweek is highlighting a WiFi-connected Barbie, video-streaming drone, pet fitness tracker and more. Take a look! 

This Week’s Must-Haves: Nokia's New Camera Brings VR Recording to the Masses

Plus, a Spotify-connected alarm clock and Keurig’s new chilled-out contraption

This week, Adweek is showcasing a Keurig that makes chilled drinks, a Birchbox Movember box and a chalkboard that streams music. Take a look!

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