Advertisement

Topic: Virtual Reality

Budweiser Delivers Basketball Fans the First NBA Virtual Reality Experience

The Cleveland Cavaliers will give away VR headsets

Budweiser is playing the virtual reality game, literally, by sponsoring a VR experience with the NBA's Cleveland Cavaliers. The Cavs are the first NBA team to build VR technology into…

5 Takeaways for Marketers From the First Day of Google I/O

Virtual reality, virtual assistants and video messaging

Google kicked off its annual Google I/O conference today at an outdoor amphitheater in sunny California, showcasing for the first time major hardware and software debuts happening throughout the rest of the…

Holiday Inn Express Wants You to Take a (Virtual) Shower With Comedian Rob Riggle

360-degree video showcases important amenity

Nobody wants a stranger in their shower. And, unless you're a morning person, you especially don't want them talking to you in a manner more chipper than their yellow rain…

Why Facebook's Lovely New VR Film, Shot in Grand Central, Is So Unlike Most 360° Videos

Inside the making of 'Here and Now'

In the infancy of virtual reality, two opposing extremes of 360° films have tended to dominate the brand space. On the one hand, you have your epic visual extravaganzas, including…

How Adobe Is Connecting Virtual Reality With the World of Product Placement

360-degree video mixes atmosphere and ads

Interested in watching the 2015 hit film The Martian from the surface of the moon? Adobe wants you to take you there. Adobe isn't entering the latest next-generation space race to…

Why AwesomenessTV Wants Marketers to Stop Grouping Gen Z and Millennials Together

Company targets teens and tweens

"Gen Z and millennials is not a thing, they're two things," exclaimed AwesomenessTV CEO Brian Robbins during the multi-channel network's NewFronts presentation Wednesday evening. "These life stages—late teens who are…

3 Collaborative Ways the Ad Industry Can Embrace Emerging Tech

Advances like VR are radically changing creative process

The client/agency/vendor model continues to be flipped on its head every day. Case in point: Late last month, Adweek published a story about the uptick in West Coast agencies building…

These 12 Media Agency Execs Set the Bar for Smart, Innovative Work in 2016

Adweek's new class of Media All-Stars

Synopsizing the diverse talents of Adweek's Media All-Stars—an annual celebration of the best minds in the media agency world—gets a little harder every year. And not because it's hard to…

Time Inc. Will Launch a Streaming Service With People and Entertainment Weekly

Plus, Sports Illustrated strikes a deal with Kobe Bryant

Undaunted by the massive proliferation of streaming services, Time Inc. is going over-the-top with a new service of its own. During its NewFronts presentation today at New York's Gotham Hall, the…

New York Times Doubles Down on Virtual Reality at NewFronts

New series will focus on space exploration, the Olympics and more

It was déjà vu all over again at The New York Times' NewFronts presentation this morning, where once again, visual storytelling—and, more specifically, virtual reality—took center stage. After kicking off the…

Advertisement