Topic: Virtual Reality

Facebook's Virtual Reality-Style Ads Are Here With Big Brands on Board

Nestlé and AT&T test 360-degree video

If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted…

This Week's Must-Haves: a Smart Little Droid You Can Guide With Your Voice or Phone

Plus, a connected Barbie that’s a bit controversial

This week, Adweek is highlighting a WiFi-connected Barbie, video-streaming drone, pet fitness tracker and more. Take a look! 

This Week’s Must-Haves: Nokia's New Camera Brings VR Recording to the Masses

Plus, a Spotify-connected alarm clock and Keurig’s new chilled-out contraption

This week, Adweek is showcasing a Keurig that makes chilled drinks, a Birchbox Movember box and a chalkboard that streams music. Take a look!

This Company Is Making a Big Bet on the Future of Virtual Reality

Building an all-VR content studio

After dabbling in virtual reality, production house The Uprising Creative is going all-in on the immersive technology. In a move co-founder Jeff Nicholas called "inevitable," the Los Angeles-based content studio is…

How Patron's CMO Found Success In Selling Its Substance Over Its Style

Adweek’s 2015 Brand Genius winner for spirits

Two years ago, when Lee Applbaum joined Patrón Spirits as CMO, the casual observer might have thought he had a breezy job ahead. After all, in the '90s Patrón had already…

Q&A: GE's Chief Marketing Officer on Storytelling in the New Digital Industrial Era

Linda Boff discusses virtual reality and branded content

General Electric may be 125 years old, but when it comes to innovative social media campaigns, it's often light-years ahead of most marketers. GE's early adoption of emerging platforms and…

This Week’s Must-Haves: a Kate Spade Clutch That’s Chic and Smart

Plus, the perfect luggage solution for frequent travelers

This week, Adweek is highlighting style and smart technology for travelers on the move and hobbyists happy to stay at home and play. Take a look:

How the United Nations Is Using Virtual Reality to Boost Global Diplomacy

Modern storytelling comes to life

During the United Nations' 70th General Assembly last week, the U.N. attempted to bridge the gap between world leaders and Syrian refugees with a mix of virtual reality, documentary-style videos…

Q&A: Ogilvy's Worldwide CCO on Today's 'Breathtaking' and Limitless Era of Creativity

Tham Khai Meng reflects on 4th year as Clio's top agency network

Tham Khai Meng, worldwide chief creative officer of Ogilvy & Mather, takes an almost ethereal tone when discussing his creative mission for his clients and agency. But that tone underlies…

Facebook Brings 360-Degree Virtual Reality Videos to News Feeds

Disney and NBC among first to test it

Stars Wars was first to post a 360-degree video. Photo: Facebook Virtual reality is coming to Facebook news feeds. Today the company rolled out 360-degree videos brands and publishers can post to…