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Topic: Virgin Group

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Virgin Galactic Is Going to Be Social Media on Rocket Fuel Edelman exec dishes on a never-before-seen buzz vortex

It might be many months before Virgin Galactic carries paying customers—rich people and celebrities, mainly, with $250,000 to fork over—into outer space. But given that Virgin Group CEO Richard Branson and…

April 17, 2014, 3:51 PM EDT

Where's the Party? At 30,000 Feet Virgin America marketing chief: 'What would Richard do?'

Luanne Calvert is used to working without a net, executing first-class, buzzworthy campaigns and forging relationships on the fly. When the five-year-old airline Virgin America, partly owned by Sir Richard Branson’s…

February 5, 2013, 12:27 AM EST

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