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Topic: Virgin Galactic

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Video Startup Revamps Space Contest After Virgin Galactic Crash Virool pivots campaign

After Richard Branson's Virgin Galactic SpaceShipTwo crashed in October, causing multiple delays to the launch of its commercial flights, video startup Virool is reworking a contest intended to send marketers to space. Instead of offering…

December 17, 2014, 1:50 PM EST

The Last 24 Hours in Advertising: Tuesday Nov. 4, 2014 Publicis Groupe buys Sapient for $3.7 billion

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Publicis Groupe acquired Sapient in a $3.7 billion deal, and some industry…

November 4, 2014, 7:00 AM EST

Video Contest Will Send Winning Marketer Into Outer Space Best b-to-b promo ever?

When it comes to hype, business-to-business marketing typically takes a backseat to consumer-based initiatives. But Virool may have found a way to cut through the clutter—even during Advertising Week—as it…

September 30, 2014, 8:00 AM EDT

Land Rover Goes Galactic in Push for New SUV Winner will be among first Virgin space tourists

Land Rover kicked off the launch of its new Discovery SUV with a contest that will send the winner into space. The campaign, dubbed “Galactic Discovery,” invites consumers to submit a…

September 3, 2014, 4:26 PM EDT

Counting Down the Top 10 Space-Related Ads From Cadillac to Red Bull

The use of space imagery in ad campaigns is on the rise. In some ways it’s a blast from the past, recalling the 1960s space race when Tang pitched itself…

June 1, 2014, 8:46 PM EDT

NASA's New Mission: Conquering Social Space With millions of followers on Facebook, Twitter and Instagram, the next target is Mars

Space, the final frontier … for marketers?  Illustration: Lincoln Agnew Mass media and space travel have always been entwined, the former promoting and propelling the latter since America’s epic push five decades…

June 1, 2014, 8:37 PM EDT

Virgin Galactic Is Going to Be Social Media on Rocket Fuel Edelman exec dishes on a never-before-seen buzz vortex

It might be many months before Virgin Galactic carries paying customers—rich people and celebrities, mainly, with $250,000 to fork over—into outer space. But given that Virgin Group CEO Richard Branson and…

April 17, 2014, 3:51 PM EDT

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