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Topic: Virgin

Together at Last: Richard Branson and the Most Interesting Man in the World Debonair duo unite for Virgin Hotels (not Dos Equis)

What do you get when you bring together two of the world's most interesting men? A hotel ad, apparently.  To promote the upcoming reveal of the first Virgin Hotel, located in…

August 26, 2014, 12:07 PM EDT

Vote for the Best and Worst Brand Extensions Which marketers pushed their products to new frontiers—and which ones pushed things too far?

Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…

December 20, 2012, 5:51 PM EST

Pitchfork, Pandora Execs Among Virgin America's New Ad Stars Geek-tastic campaign from Eleven

Now boarding at Gate 11: geeks and nerds! Adland's recent trend of using Silicon Valley stars instead of Hollywood heavyweights and pro athletes—think Best Buy and J. Crew—continues in an…

September 7, 2012, 10:47 AM EDT

Virgin's Most Frequent Flier This Year Will Win a Trip to Space Quite a prize for carrier's new contest

As prizes go, it doesn't get much better than this. Virgin America, Virgin Atlantic and Virgin Australia are holding a contest in which the person who logs the most miles…

September 4, 2012, 1:22 PM EDT

Ad of the Day: Virgin Mobile The carrier has great new phones, if you happen to destroy your old one accidentally on purpose

Want to upgrade to a snazzy new Virgin Mobile phone? First, you'll have to creatively dispose of your old one. This enjoyable new spot from Mother in New York shows scene…

August 27, 2012, 1:30 PM EDT

Virgin Mobile Hires Brad Pitt's Brother Doug as Non-Celebrity Endorser Carrier offers 'celebrity deals at celebrity brother prices'

This is kind of amusing: Virgin Mobile Australia has centered a whole new ad campaign from Euro RSCG around Doug Pitt—an unknown dude who happens to be Brad Pitt's brother.…

July 2, 2012, 12:50 PM EDT

Ad of the Day: Virgin The company's three airlines team up to shoot a short film at 35,000 feet

Branded entertainment often falls at the starting line for lack of a buzz-worthy hook—but Virgin seems to have a winner, in terms of publicity if not actual content, in making…

June 11, 2012, 1:50 PM EDT

Virgin Media and Spotify Announce Deal Subscribers will be able to stream music over TV and mobile

Last week, it was reported that Virgin Media was close to signing deals with Spotify and four major record labels as part of its plan to launch a subscription music…

July 6, 2011, 9:55 AM EDT

Virgin Media Close to Deal for Digital Music Service A trial could launch as early as this summer

In early 2009, Virgin Media announced that it was planning an unlimited music download subscription service in partnership with Universal Music, but none of the other major labels signed on.…

June 30, 2011, 2:33 PM EDT

How did Richard Branson succeed? Drugs.

The marketing machine keeps rolling for upcoming movie Limitless and its fictional wonderdrug, NZT. Now it's not just Bradley Cooper shilling the pills, either. In the new spot below, Sir…

March 18, 2011, 9:35 AM EDT

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