Topic: Virgin
Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…
Now boarding at Gate 11: geeks and nerds! Adland's recent trend of using Silicon Valley stars instead of Hollywood heavyweights and pro athletes—think Best Buy and J. Crew—continues in an…
As prizes go, it doesn't get much better than this. Virgin America, Virgin Atlantic and Virgin Australia are holding a contest in which the person who logs the most miles…
Want to upgrade to a snazzy new Virgin Mobile phone? First, you'll have to creatively dispose of your old one. This enjoyable new spot from Mother in New York shows scene…
This is kind of amusing: Virgin Mobile Australia has centered a whole new ad campaign from Euro RSCG around Doug Pitt—an unknown dude who happens to be Brad Pitt's brother.…
Branded entertainment often falls at the starting line for lack of a buzz-worthy hook—but Virgin seems to have a winner, in terms of publicity if not actual content, in making…
Last week, it was reported that Virgin Media was close to signing deals with Spotify and four major record labels as part of its plan to launch a subscription music…
In early 2009, Virgin Media announced that it was planning an unlimited music download subscription service in partnership with Universal Music, but none of the other major labels signed on.…
The marketing machine keeps rolling for upcoming movie Limitless and its fictional wonderdrug, NZT. Now it's not just Bradley Cooper shilling the pills, either. In the new spot below, Sir…
Somehow we missed this when it happened in October, but it's worth a mention: Virgin Media, with help from food artist Prudence Staite, created a 15-by-12-foot billboard in London made…
