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Topic: Viral

Outbrain Adds $35M in Latest Fundraising Viral content maker brings total raised to $100 million

Outbrain just picked up $35 million to keep churning out its signature viral advertising links. The company, known for sponsoring the links that appear on websites like ESPN, Slate and other…

October 22, 2013, 6:15 PM EDT

Fast Company Declares Upworthy Fastest Growing Media Site of All Time Focuses on making emotional content go viral

Upworthy, the social sharing site for emotionally resonant videos and links, is the "fastest growing media site of all time," according to Fast Company. Upworthy, which plucks content from social media…

June 11, 2013, 12:44 PM EDT

Portrait: Mekanism Ad shop spins ideas into shareable content for brands on the social Web

Mekanism may be the model agency for the social Web. It specializes in making intrinsically shareable content for brands—like a Star Wars-themed mobile app for PepsiCo’s Brisk Iced Tea and…

October 31, 2012, 6:44 AM EDT

Beer Brand Rebuffs Nickelback’s Coin, Goes Viral Two Years Later SMB turns down music video appearance, hopes fortuitous buzz garners new markets

A craft beer brand’s blog post—after gathering virtual dust for two years—went viral this week once being unearthed by a Reddit user. Dark Horse Brewery, based in Marshall, Mich., announced…

June 28, 2012, 2:59 PM EDT

Cosmo for Guys: Girls Leer, Too Agency Thinkmodo continues viral efforts for Hearst app

Attention gents. Cosmo for Guys wants you to know that you can be objectified, too.  Earlier this year, Levi's proved the obvious—that some men stare at women passersby—by catching them in…

September 15, 2011, 12:40 PM EDT

Doc Brown Excited to Land His DeLorean in 2011 Argentina Clip seems to be viral marketing for appliance chain

Apparently Doc Brown's time-traveling DeLorean isn't limited to just visiting Hill Valley, California. In the new viral marketing clip below, almost certainly for Argentina's Garbarino appliance store chain (or possibly…

August 26, 2011, 8:16 AM EDT

Craigslist and Kutcher Make 'Best Roommate Ever' a Star But S.F. apartment seeker might lose his job in the process

It might cost him the very job that sent him apartment hunting in San Francisco, but we have a feeling Wade "Best Roommate Ever" Cothran will do OK for himself.…

August 24, 2011, 2:54 PM EDT

Easton's Slugger Can Hit Damn Near Anything Brand follows viral hit with another feat of fakery

Earlier this month, Easton sports gear scored a viral hit with its "Ultimate Batting Practice" video, which was viewed more than 2 million times on YouTube. Well, if you liked…

August 24, 2011, 8:13 AM EDT

Denny's Learns That Grandpa Is No Sarah Silverman Fan Anal wart jokes only work with millennials

    Not everyone's a fan of Denny's branded Wweb video campaign "Always Open." During a roundtable discussion at the OMMA Video Conference, Denny's vp for product development John Dillon said…

June 8, 2011, 3:41 PM EDT

Can Viral Be Bought? Viral experts say 'everybody wants a free lunch'

     There is apparently nothing more irritating to veterans of viral than being asked by a presumably stuffy, uptight, corporate suit to make their Brand X become the Next Big…

June 8, 2011, 11:17 AM EDT

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