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Topic: Viral

Cats React to Viral Videos in Surreal Friskies-Branded Spoof

Creators of 'Kids React' parody themselves for April Fools

Forget about kids and teens, how to do cats feel about watching other felines online? In a bit of branded self-satire, YouTube megaproducers The Fine Bros. partnered with Friskies to create Cats React to…

Former Tech Wunderkind Is Trying to Revolutionize Viral Video

Letting machines optimize videos

Brent Rambo just left a cushy executive job at Sony Online Entertainment to join, of all things, Orabrush—the startup that makes tongue scrapers for people and dogs—as the company’s first…

How a 1926 Print Ad Inspired One of Today's Fastest Growing Websites

'Most perfect headline ever' drives ViralNova's approach

If you needed proof that there's really nothing new under the sun, look no further than the explosively popular site ViralNova, which credits its addictive, highly clickable content to a…

Outbrain Adds $35M in Latest Fundraising

Viral content maker brings total raised to $100 million

Outbrain just picked up $35 million to keep churning out its signature viral advertising links. The company, known for sponsoring the links that appear on websites like ESPN, Slate and other…

Fast Company Declares Upworthy Fastest Growing Media Site of All Time

Focuses on making emotional content go viral

Upworthy, the social sharing site for emotionally resonant videos and links, is the "fastest growing media site of all time," according to Fast Company. Upworthy, which plucks content from social media…

Portrait: Mekanism

Ad shop spins ideas into shareable content for brands on the social Web

Mekanism may be the model agency for the social Web. It specializes in making intrinsically shareable content for brands—like a Star Wars-themed mobile app for PepsiCo’s Brisk Iced Tea and…

Beer Brand Rebuffs Nickelback’s Coin, Goes Viral Two Years Later

SMB turns down music video appearance, hopes fortuitous buzz garners new markets

A craft beer brand’s blog post—after gathering virtual dust for two years—went viral this week once being unearthed by a Reddit user. Dark Horse Brewery, based in Marshall, Mich., announced…

Cosmo for Guys: Girls Leer, Too

Agency Thinkmodo continues viral efforts for Hearst app

Attention gents. Cosmo for Guys wants you to know that you can be objectified, too.  Earlier this year, Levi's proved the obvious—that some men stare at women passersby—by catching them in…

Doc Brown Excited to Land His DeLorean in 2011 Argentina

Clip seems to be viral marketing for appliance chain

Apparently Doc Brown's time-traveling DeLorean isn't limited to just visiting Hill Valley, California. In the new viral marketing clip below, almost certainly for Argentina's Garbarino appliance store chain (or possibly…

Craigslist and Kutcher Make 'Best Roommate Ever' a Star

But S.F. apartment seeker might lose his job in the process

It might cost him the very job that sent him apartment hunting in San Francisco, but we have a feeling Wade "Best Roommate Ever" Cothran will do OK for himself.…

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