Topic: viral video

Red Bull and GoPro Team Up to Create More High-Flying Videos

Exclusive deal dramatically expands relationship

Red Bull and GoPro have informally been in cahoots for years, and today they are publicly declaring a relationship that's expanding in multiple ways. For starters, Red Bull is now…

Whistle Sports Is Pitching Huge Social Growth Among Gen Y Males to Advertisers

Audience up 136 percent since the last NewFronts

Whistle Sports' presentation at the Digital Content NewFronts today was a bit like its inaugural appearance at the ad industry event last year. There were dancing cheerleaders and a small…

Why Ads Go Viral, and What Made Apple's 'Taylor vs. Treadmill' the Perfect Viral Spot

Unruly breaks down the science of sharing

  brightcove.createExperiences(); There's a lot of mystery around what makes a video go viral and the factors that can catapult content…

How It Feels to Go Viral, Then Watch Your Content Get Stolen All Over the Internet

'Instagram Husband' and the modern piracy of freebooting

On a Tuesday morning in December, I uploaded my late-night talk show's 449th video to YouTube, then went about my day. By the afternoon, I was thinking this one—a mockumentary called…

Why That Scary Omaha Zoo Video Is a Gorilla-Sized PR Nightmare

5 million views so far, but marketers criticize the damage control

According to TripAdvisor, the Henry Doorly Zoo & Aquarium in Omaha, Nebraska, is the best zoo in the United States. Situated near the Missouri River on the Nebraska-Iowa border, the…

Here's One Way to Promote a Class on Digital Effects: Fool the World With a Fake Meteor

Digital-Tutors used its own VFX tips to trick millions

The Oklahoma City meteor phenomenon, which has been viewed millions of times online, started when a YouTube account called JamesWest posted a cell phone video of an object shooting across…

Jaws in Lake Ontario? Nah, It Was Just a Shark Week Video Prank

Discovery hoax causes some gnashing of teeth in Canada

If you thought there was something fishy about that YouTube video of a shark swimming off Lake Ontario's Wolfe Island, you were absolutely right. The clip—uploaded on July 10, with nearly…

Agency Again Strikes Viral Gold With Tiny Animals Enjoying Tiny Festivities

HelloDenizen hedgehog party already has 1 million views

Workplace productivity has gone out the window once again thanks to "Tiny Birthday for a Tiny Hedgehog," the latest time-wasting video from agency HelloDenizen that has first-worlders convulsively hitting replay. The…

Gillette's Facial Hair Through the Ages a Viral Hit

A little scruff never hurt anyone

Clean-shaven, bearded or mustashioed: Men have rocked it all with style and aplomb. Gillette's 100 Years of Hair celebrates the most popular facial hairstyles of the last decade, showing that…

Picking Up Girls With Lamborghini Web Video Speaks Volumes

The silent treatment scores big on viral charts

Is the best pickup line a fancy ride? If YouTube content creator VitalyzdTV’s clip of him wordlessly inviting women into his Lamborghini is any indicator, then a luxury vehicle is…