Topic: Vincent Letang

Magna Global Eyes 6% Rise in U.S. Media Sales

World Cup, political spend will give TV a shot in the arm

Magna Global announced today that it revised its 2014 U.S. advertising forecast slightly upward, eyeing a 6 percent increase in overall media sales, for a total of $168 billion. The media agency…

Zenith CEO Steve King: Mobile Will Be the 4th-Largest Ad Medium by 2016

Agency execs predict big growth

At the UBS Media and Communications conference in midtown Manhattan, high-level executives from three major media agencies—GroupM's futures director Adam Smith, Zenith Optimedia's global CEO Steve King and Magna Global's…