Adding rights is key to growing its audience
By Andrew McMains on Jan. 28, 2014 - 6:00 AM EST
As Fox Sports 1 approaches its first six months on air, Fox Sports Media Group evp of marketing Robert Gottlieb has reason to be proud: household penetration is strong, awareness…
Will anyone buy against it?
By Sam Thielman on Mar. 10, 2013 - 11:27 PM EDT
CNN is once again trying its hand at the analytics game in the upfront, only this time it has the backing of a larger partnership. The cable news network is…