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Topic: VidIQ

Top 10 Branded Videos: Adidas Racks Up 21 Million YouTube Views in One Week

'Biggest ever' ad spend gets initial boost

Adidas' biggest brand push since 2011 also blew up on YouTube this week. According to this week's Adweek/VidIQ top branded video chart, the sport brand's "Take It" campaign accumulated 21.9 million…

Top 10 Branded Videos: GoPro Shows It Doesn't Need Jaw-Dropping Footage to Create Buzz

These kooky owls are enough

It's well-known that GoPro's products market themselves, filming jaw-dropping footage around the world that online viewers can't seem to get enough of. But a new clip on this week's Adweek/VidIQ…

Top 10 Branded Videos: 5 Super Bowl Brands Got Major Pre-Game Buzz

Plenty of perks to pre-releasing ads

Five of this week's videos on the Adweek/VidIQ top branded video chart (which tracked video views between Jan. 25 and Feb. 1) are Super Bowl advertisers, showing the advantages of…

Top 10 Branded Videos: Microsoft's HoloLens Re-envisions Augmented Reality

Holograms grab online attention

Microsoft's new HoloLens technology may seem a bit too Minority Report-like for some, but a YouTube video describing how it works built some major buzz in the past week. Microsoft's debut…

Top 10 Branded Videos: Ben & Jerry's Spells Out Its Commitment to Fair Trade

Packs a punch in 19-second clip

Ben & Jerry's has a fun twist to show you where its products come from. The ice cream brand grabs a spot on this week's Adweek/VidIQ top branded video chart…

Top 10 Branded Videos: Marvel Offers First Look at Avengers and Ant-Man Films

Scores two of this week's clips

With the new year in full gear, film studios are already building buzz for 2015 movies, as evidenced by two new clips from Marvel Entertainment on this week's Adweek/VidIQ top…

Top 10 Branded Videos: Coke Asks People to Stop Phubbing Around in Heartwarming Ad

Urges consumers to make real-world memories

Getting people to put down their smartphones for a few minutes is a tough mandate these days, especially for advertisers trying to win over consumers' short attention spans. So it's…

Top 10 Branded Videos: Victoria's Secret Angels Go Viral by Channeling Taylor Swift

Online video builds buzz for fashion show

Victoria's Secret struck YouTube gold this week on the Adweek/VidIQ top branded video chart by having a group of models channel Taylor Swift. On Dec. 8, the retailer posted a video…

Top 10 Branded Videos: Kristen Bell and Dax Shepard Get Into the Holiday Spirit for Samsung

Festive lights and baking galore

Kristen Bell and Dax Shepard pull off a cute, holiday ad for Samsung to grab the No. 1 slot on this week's Adweek/VidIQ top branded video chart. The new ad is…

Top 10 Branded Videos: Beats by Dre Hits High Note With Celeb-Packed Spot

Plus, Turkish Airlines taps soccer stars

Apple-owned Beats by Dre has a not-so-secret method to scoring YouTube hits: Get celebrities to wear your product while a killer soundtrack plays in the background. The headphone brand has…

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