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Topic: Videos

Beauty Brands Partner With Women's Mags For Girl-Powered Videos Sponsored series tap into female-empowerment ad trend

For more than a year, brands like Dove, Pantene and Always have flooded the airwaves with ads pushing pro-female messages. When it comes to cosmetics companies, however, taking the traditional…

November 2, 2014, 11:01 PM EST

A Look Back at 8 of the Best Ice Bucket Videos From Creative Agencies McCann, TBWA get personal

With ice bucket challenge videos from creative agencies slowing to a trickle on YouTube, here’s a look back at eight of the most memorable ones—a truly global mix that includes…

September 18, 2014, 6:16 AM EDT

Clorox Enters Brand Fray at Fashion Week Sets up a digitally-connected booth to tout new bleach

New York Fashion Week is in full swing but among the hoards of glitzy brands showing off new lines for fall, you may be surprised to find Clorox. The brand is…

September 5, 2014, 1:53 PM EDT

What 27 Years of Kung Fu Taught PJ Pereira About Good Marketing Strategy [Video] Plan to improvise, or your client takes the beating

Agencies love to spend weeks or even months creating a strategy for each marketing campaign, but does this approach still work in a real-time world where consumer reactions and unexpected…

June 25, 2014, 3:12 PM EDT

Unsuspecting Waitress Has Best Shift Ever Prank it Fwd will make you feel good about the world

Most pranks involve deceiving someone and making them feel like they are having the worst day of their lives. Break is trying to change that model with its Prank it…

April 9, 2014, 6:00 PM EDT

Pranks Dominate This Week's YouTube Top 10 Yoga pants, bongs and kidnapping (again)

Want to go viral on YouTube? Create a really clever prank video, and the odds seem pretty decent that it will gain traction on the social video site. Last week, it…

March 13, 2014, 5:21 PM EDT

Dunkin' Donuts Is Launching the First TV Ad Made Entirely From Vine Eating up the 'snackable' inventory

During this evening’s Monday Night Football pregame show on ESPN, Dunkin’ Donuts will run what’s most certainly the first TV ad made entirely from a single Vine—Twitter’s popular six-second social…

September 8, 2013, 10:07 PM EDT

Six Questions Cannes 2012: All the Interviews The great and the good of advertising all in one place: Cannes, and here

Cannes Lions 2012 is over and done. Everybody went home and the only people happier than the winners are the bar staff at the Carlton Pavilion and 72 Croisette. Between…

June 26, 2012, 5:42 PM EDT

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