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Topic: Videology

Here's Why AOL Is Poised to Take On Facebook and Google

Industry welcomes the competition

What do you get when you combine the one-time champion of dial-up and the current wireless subscription leader? You get an advertising technology player that could compete more closely with…

Infographic: The Evolution of TV Over the Last 20 Years

From connected sets to streaming services

While the storytelling medium of a television show may not have changed much, the way people tune in to their favorite programs has. Just 20 years ago, the patent for…

Video Contest Will Send Winning Marketer Into Outer Space

Best b-to-b promo ever?

When it comes to hype, business-to-business marketing typically takes a backseat to consumer-based initiatives. But Virool may have found a way to cut through the clutter—even during Advertising Week—as it…

Videology Will Do Your Math Homework

Data crunchers make programmatic buying easy

Specs Who (From left) Ryan Jamboretz, chief development officer; Scott Ferber, chairman and CEO; Scott Macleod, CFO What Video advertising platform Where New York office Programmatic ad buying involves complex math that’s worthy…

Videology Breaks Down How Millennials Consume TV

Move over glowing boxes, devices are taking over

Today's millennial viewer spent more time on digital media than watching TV last year, according to a new infographic by programmatic video advertising platform Videology, with 34 percent admitting to…

75% Of Mobile Video Ads Happen In-App

Study also finds that shorter, non-skippable spots excel

The Mobile Marketing Association is releasing its first benchmark-styled study for video ads, finding that 75 percent of spots served to on-the-go consumers happen in mobile apps. The study consisted…

Videology Taps Nielsen to Boost Marketing Across TV and Digital

Data to help target demos wherever they are

Videology, the video advertising company, has a new deal with Nielsen to use data to help TV advertisers target audiences that are watching more and more on digital channels—and that…

Videology Reels in $60 Million in Fresh Capital

Video ad tech sector continues to percolate

Though there’s been recent talk of an ad tech bubble, that doesn’t seem to be the case in the video sector. Videology, which help brands and publishers manage Web and mobile…

Videology Nabs LucidMedia

Deal enables video ad tech firm to push further into display space

The ad tech firm Videology has acquired LucidMedia, a two-year-old company that operates a demand-side platform, helping advertisers buy display ad inventory via exchanges using precise data and targeting tools. Terms…

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