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Topic: video

Playboy Celebrates 'Safe for Work' Transition With a Massive Push Into Original Video

First-ever originals slate includes 14 shows

Playboy showed off its new, fully clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my…

NowThis to Launch Education Series With Actress Allison Williams

Hires former MTV CMO as first marketing chief

NowThis, the 4-year-old news and entertainment digital video service, has tapped a news progeny for a new series. Allison Williams, star of Girls and daughter of MSNBC news anchor Brian…

Why AwesomenessTV Wants Marketers to Stop Grouping Gen Z and Millennials Together

Company targets teens and tweens

"Gen Z and millennials is not a thing, they're two things," exclaimed AwesomenessTV CEO Brian Robbins during the multi-channel network's NewFronts presentation Wednesday evening. "These life stages—late teens who are…

Why Balancing Skippable and Non-Skippable Ads Creates Better Brand Awareness

Weighing the value of a view can't be binary

A round-up report from eMarketer, specializing in mobile advertising, recently landed in my inbox. On page three, a table of completion rates for U.S. digital pre-roll caught my eye. It…

Why Digital Video Players Should Stop Comparing Their Viewership to TV

YouTube, Fullscreen take misleading shots at traditional media

Numbers never lie. But they can surely be manipulated. And during the past two weeks of NewFronts presentations, digital video players took that to heart. During YouTube's Brandcast, CEO Susan Wojcicki made…

HealthiNation Tells Advertisers Its Viewers Aren't Just Browsing, They're Finishing Videos

'And they'll watch your advertising,' too

Though it's one of the smaller presenters during the Digital Content NewFronts, health video startup HealthiNation has a compelling case to make to advertisers: Its audience is watching for a…

Whistle Sports Is Pitching Huge Social Growth Among Gen Y Males to Advertisers

Audience up 136 percent since the last NewFronts

Whistle Sports' presentation at the Digital Content NewFronts today was a bit like its inaugural appearance at the ad industry event last year. There were dancing cheerleaders and a small…

TruTV Is Attracting a Younger Audience Thanks to New Comedy Shows and Specials

Turner network claims median age of 35

Though it won't present to advertisers for another week, truTV gave a hint at what it will say to buyers during its time at Turner's big upfront party on Wednesday,…

Fullscreen Has Evolved Into a Full-Fledged Media Company in Just 5 Years

Reorganizes into three separate businesses

Five years ago, Fullscreen was just starting out as many multichannel networks have: as a conduit between YouTube stars who wanted to grow their own business and brands that wanted…

Vice's Shane Smith After 'A Few Ales' Touts Millennial Dominance at a NewFront Like None Other

New channels covering gaming, travel, LGBTQ

Vice is launching six new verticals and will expand its TV presence by adding 20 new channels around the world. But that's probably not what buyers will take away from…

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