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Topic: video

Top 10 Branded Videos: Air New Zealand Enlists The Hobbit for In-Flight Safety Video, Again Peter Jackson reminds you to store your electronic devices

Air New Zealand's quirky "The Most Epic Safety Video Ever Made" marks the airline’s latest go at enlisting characters from J.R.R. Tolkien's Middle-Earth to spoof the stuffy in-flight safety video. The…

October 31, 2014, 12:00 AM EDT

Roku's New Video Ad Network Will Target Highly Specific Audiences A rare model

Roku is poised to launch a video advertising network, according to The Wall Street Journal today. The company will sell advertising to marketers and agencies, and the ads will be…

October 15, 2014, 3:33 PM EDT

Telecoms Put 77% of Their Mobile Spend in Video and Rich Media Study tracks the decline in banner ad spending

When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study.  The Silicon Valley-based…

October 9, 2014, 9:02 AM EDT

U.S. Online Display Advertising Spend to Hit $19 Billion by 2019 Forrester Research sees big opportunity in mobile and video

Online display ad spending is expected to increase 90 percent by 2019, from $19.8 billion in 2014 to $37.6 billion, according to new findings from Forrester Research. Video platforms in particular…

October 6, 2014, 10:44 AM EDT

Here’s What 8 Digital Execs Predict for Mobile in 2015 From new data-tracking tools to growth in video

From new data-tracking tools to the growth of video and native ads, mobile marketing has made great strides. But with progress comes new, complex challenges. It was clear from all…

October 6, 2014, 8:28 AM EDT

Tapping Millennial Political and Social Passions Ahead of the Midterm Elections These agencies specialize in Gen Y

Just like the whole of consumer marketing, political campaigns and social-issues advertisers—especially in this midterm election year—have millennials in their sights. And like all brand marketers, they’re getting smarter about…

October 6, 2014, 7:59 AM EDT

Reading Rainbow Host LeVar Burton Binge-Watched Game of Thrones Before He Read the Books And he gets most of his news from Twitter

Specs Who LeVar Burton Age 57 Claim to fame Emmy-winning actor (Roots, Star Trek: The Next Generation); host and producer of Reading Rainbow; author of the children’s book The Rhino Who Swallowed a…

October 6, 2014, 7:59 AM EDT

State Department Trolls ISIS With Horrifically Violent Anti-Recruitment Video Part of ongoing 'Think again' effort

The U.S. Department of State has come up with a novel way to deal with the Internet-savvy recruitment strategy undertaken by the terrorist group Islamic State (ISIS). Troll them on YouTube. In…

September 4, 2014, 1:28 PM EDT

Land Rover Goes Galactic in Push for New SUV Winner will be among first Virgin space tourists

Land Rover kicked off the launch of its new Discovery SUV with a contest that will send the winner into space. The campaign, dubbed “Galactic Discovery,” invites consumers to submit a…

September 3, 2014, 4:26 PM EDT

Al Gore Enlists Youth for Climate Control Urges them to create awareness videos

Al Gore has launched a new climate change awareness campaign as part of The Climate Reality Project. The campaign called “Why? Why Not?” will target young people between the ages…

August 15, 2014, 4:01 PM EDT

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