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Topic: video

GoPro Boosts Sales via Snap and Share Makes a real impression on Instagram and YouTube

Polaroid may be passé (save for its embrace by hipsters), and thanks to high-res smartphones, Flip and Kodak are either RIP or on life support. But with its novel approach…

January 29, 2013, 7:19 AM EST

CPG: Twitter Vine Took 5 Minutes to Make Brands flock to new shiny object from the social site

Twitter's new Vine app—which lets companies publish six-second GIF-looking videos—has piqued interest in techies, showing up as a trending topic on the social site for much of the last 30…

January 25, 2013, 6:02 PM EST

Native Ad Economics How three publishers made custom advertising pay off

Call it custom content, sponsored stories, native ads—publishers from Wired to BuzzFeed are chasing gold in ads that look and read like edit to rid themselves of dependence on the…

January 15, 2013, 6:03 AM EST

Wish I Did That Singing Muppets + technology = moments of delight

This is the first of a periodic installment that asks an agency guru to highlight a project from Google’s Creative Sandbox, an online gallery of standout campaigns that blend creativity…

January 15, 2013, 6:03 AM EST

The Man From Oz Finds Religion Showrunner Tom Fontana takes an unorthodox approach to distributing Vatican drama Borgia

The latest show from the creator of Homicide: Life on the Street and Oz is not on pay cable. Or cable at all, actually. Or broadcast. It’s called Borgia (not…

January 7, 2013, 12:02 AM EST

The Year in Digital Acquisitions, elections, implosions ... and the natives got restless

Is it possible that the Facebook IPO really happened in 2012? Why does it feel like it was five years ago? In a medium that moves at a dizzying pace,…

December 28, 2012, 8:30 AM EST

AOL Uses Incentives to Boost Video Biz Taps Swagbucks to help grow viewership

AOL entices users to watch its videos by giving away free stuff—not that there’s anything wrong with that. The company’s budding syndication arm, AOL On, distributes content to Swagbucks, a rewards…

December 4, 2012, 7:15 AM EST

Issue Ads to Go Into Overdrive Post-election advertising is now a bona fide category

So long, Mitt. Hello, “Got Debt?” Spoofs of landmark ads are part of a new campaign from the Fix the Debt group, and they are the tip of a tsunami of…

November 26, 2012, 12:00 AM EST

First Mover: Nancy Tellem Microsoft's new entertainment chief sees the console as more than just for games

Specs Age 58 New gig President, entertainment and digital media, Microsoft Old gig President, CBS Entertainment Group Tell me about the new gig. After the number of years I’ve been in traditional media, this really…

November 12, 2012, 12:01 AM EST

First Mover: Amanda Goodfried A creator of lonelygirl15 is taking her social know-how to a new dance network on YouTube

Specs Age 33 New gig Chief marketing officer, DanceOn Old gig Senior manager of digital content, Disney Interactive Entertainment You went from working for a huge media conglomerate in a seemingly very fun space…

October 15, 2012, 12:01 AM EDT

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