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Topic: video

Why Visual Search Will Become a Marketing Obsession in the Coming Years

MediaLink's president on how tech should enhance daily life

brightcove.createExperiences(); Speaking on the eve of CES 2016, Wenda Harris Millard, president and COO of MediaLink, discusses how developments around…

Here's Why You Shouldn't Expect Hulu to Pull a Crackle and Leave the NewFronts

Still the biggest ad-buying audience

Last year, Crackle made a bold move to distinguish itself from other streaming players when it took itself out of the NewFronts in an attempt to position itself as more of…

Here's How Syfy Plans to Hook Viewers on Skippable Ads

Using YouTube to promote TV miniseries

You know how the old psychological theory goes: Someone tells you not to think of a white bear, and then that's all you can think about. To help promote its miniseries,…

Playboy Will Make Its NewFronts Debut in May Along With 5 Other Publishers

Digital video producers vie for advertising dollars

A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers…

Why The New Yorker Filmed Its New Ad Campaign in Los Angeles

Appeal beyond the Empire State

For its new ad campaign, The New Yorker went clear across the country for inspiration. The Condé Nast title tapped New York agency SS+K, which brought in film director J.C. Chandor…

Vice’s Broadly Debuts Series Spotlighting Women in Male-Dominated Fields

First program under multiyear Unilever partnership

Vice's 4-month-old digital channel Broadly has hit the ground running. Today the female-focused site is rolling out its first Web series under a new partnership with Unilever. The sponsored program focuses…

Kenan Thompson Is 'Dr. Jimm' in The Onion's First Branded Content for Facebook Anthology

Dell, HP, Intel, Lenovo and Microsoft signed on

It's a fear most of us have: turning into our parents. So, The Onion decided to channel that unease while showcasing the newest innovations in personal computing. The nine-part series "Help!…

Want TV-Level Ad Reach? The Solution Isn't Facebook or YouTube. It's Both

Analysis shows a holistic approach is key

The shift of ad dollars from TV to online video has been largely impeded by one factor: reach. Until now. Andreas Goeldi The coupling of YouTube's intent-driven user behavior with Facebook's…

YouTube Will Debut a Scripted Comedy From Smosh, but Not on YouTube Red

Schick Hydro on board as brand partner

Popular YouTube comedy duo Smosh is getting into the sitcom business. YouTube announced today that scripted comedy Part Timers starring Anthony Padilla and Ian Hecox (aka Smosh) will debut exclusively on…

Taco Bell Fires Marketing Manager Who Was Caught on Video Punching an Uber Driver

'It is clear he can no longer work for us'

Taco Bell has fired Benjamin Golden, a senior marketing manager who was caught on video physically assaulting an Uber driver on Oct. 30 in Orange County, Calif. In a three-and-a-half-minute clip—which…

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