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Topic: video

Why Live Video Is Now a Must-Buy for Marketers and Brands

Content people want to watch gets high engagement

From sports to breaking news to the biggest music festivals in the world, live video gives consumers the experience of being in two places at once. Forget elbowing for space in…

5 Things You Should Know About Addressable Ads as More Dollars Shift to Digital

Advanced advertising needs better clarity

The momentum behind addressable TV, delivering household-specific advertising based on an advertiser-defined target—regardless of programming or time of day in both live and playback modes—has reached an important inflection point…

Why Vox Media Is Embracing New Platforms Like VR and 360 Video

CEO Jim Bankoff says company's culture is optimized for change

  brightcove.createExperiences(); COLOGNE, Germany—Following his keynote panel with Publicis Media CEO Steve King Thursday morning at the Dmexco ad tech and…

Here's What Top Industry Execs Think About the Future of Video

Adweek, NCC partner on Executive Lab summit

  brightcove.createExperiences(); With the goal of surfacing best-in-class thought leadership on the convergence of video and television, Adweek, along with sponsor…

Pinterest Is Making a Play for Big-Brand Dollars With Its First Video Ads

General Mills, Universal Pictures have tested scroll-based promos

Pinterest is ready to compete alongside Facebook, YouTube and others for video ad budgets, but it's going about it differently than its competitors. Today, the company is launching its first video…

Netflix's Making a Murderer Is Returning With New Episodes

Will focus on the post-conviction process

Viewers were instantly enthralled with Netflix's 10-hour true-crime documentary, Making a Murderer, when it came out late last year. And it seems the directors behind the controversial series weren't done telling…

On the Eve of Cannes Lions, Let's Abolish the Marketer vs. Consumer Trend

Find ways to be funny, gripping and cool along the content journey

We are the marketers and the advertisers. And despite all of our hard work, we have become the enemy. David Shing Getty Images If we put ourselves in the brains of consumers,…

Why Vice Isn't Publishing Reviews on Its New Gaming Channel

Instead focuses on personal storytelling

It already counts 11 verticals covering everything from news and sports to women's issues, music, food and tech. Now, Vice is planning to expand its scope even further, pulling back…

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Unveils new API and $1 billion goal

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose higher when…

CafeMedia Is Taking On 'the BuzzFeeds and the Voxes' With Its Mobile-First Video Push

Launches new digital production studio

After launching two new properties in the past year, Vivala and Revelist, CafeMedia is looking to challenge some of the bigger players in the digital media space. "We see ourselves in…

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