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Topic: video

Twitter Debates Whether to Hit Autoplay on Videos, and Here's Why Brands love it, but would users protest?

Twitter is weighing a difficult decision, one that not only could disrupt the traditional order of things at the social network but also may well be the key to keeping…

December 15, 2014, 2:38 PM EST

TV Viewing Continues to Shift Online Online video streaming jumps 60% from previous quarter

Amid declining television ratings, Nielsen is reporting that more Americans are consuming TV shows online than through traditional channels. According to The Wall Street Journal account, viewership of live television dropped…

December 5, 2014, 11:14 AM EST

Heineken Exec Says Facebook Now Rivals YouTube for Video Ads Newsfeed ads reached 35 million users in three days

Nine months after Facebook debuted auto-play video ads, one major brand utilizing them is willing to put the social media platform on par with YouTube when it comes to video…

December 5, 2014, 8:00 AM EST

Facebook is Now Helping Marketers Fine-Tune Those Ads for Mobile Apps How about a game to go with that new tablet?

For companies that love to advertise their apps on Facebook during the holidays, the social site has some new targeting options this year.  Now, mobile-app advertisers are guaranteed their promos will…

December 2, 2014, 5:10 PM EST

Facebook Turns Away From NewFronts Over Lack of Original Content Social network was removed from schedule

UPDATE: Facebook has been removed from the 2015 NewFronts schedule because the company didn't plan to present original content. The tentative 2015 NewFronts lineup obtained by Adweek on Wednesday afternoon showed…

November 20, 2014, 1:07 PM EST

Study: Mobile Marketers Should Pay Attention to China Where 71% of consumers watch videos on the go

Much has been made of cord cutters—consumers who ditch television sets to watch videos on smartphones and tablets—and how advertisers can grab their attention. But while U.S. broadcasters and companies…

November 12, 2014, 10:00 AM EST

Yahoo Buys BrightRoll for $640 Million, Gains Programmatic Video Foothold Expects platform to make $100 million this year

Yahoo has agreed to purchase BrightRoll for $640 million, ending three weeks of speculation that such a deal was in the making. It is the second-largest acquisition of Yahoo CEO…

November 11, 2014, 5:56 PM EST

Top 10 Branded Videos: Air New Zealand Enlists The Hobbit for In-Flight Safety Video, Again Peter Jackson reminds you to store your electronic devices

Air New Zealand's quirky "The Most Epic Safety Video Ever Made" marks the airline’s latest go at enlisting characters from J.R.R. Tolkien's Middle-Earth to spoof the stuffy in-flight safety video. The…

October 31, 2014, 12:00 AM EDT

Roku's New Video Ad Network Will Target Highly Specific Audiences A rare model

Roku is poised to launch a video advertising network, according to The Wall Street Journal today. The company will sell advertising to marketers and agencies, and the ads will be…

October 15, 2014, 3:33 PM EDT

Telecoms Put 77% of Their Mobile Spend in Video and Rich Media Study tracks the decline in banner ad spending

When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study.  The Silicon Valley-based…

October 9, 2014, 9:02 AM EDT

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