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Topic: The Video Issue

5 Great Shows You Can’t See on Linear TV

Yes, they're as good as television

If you're promoting or buying programming during this year's Digital Content NewFronts, one question you'll inevitably hear from clients is: "Yes, it's good—but is it as good as television?" Every…

Hulu CEO Mike Hopkins Is Helping Digital Video Get the Respect It Wants

And the hits his company needs

At the moment, Mike Hopkins has the two hardest jobs in online video. The first is as CEO of Hulu (its third in a year and a half), where he’s…

Vice Continues to Grow as It Heads Into Its First NewFronts

Expanding into sports and food programming

Since its humble beginnings as a Montreal-based print publication on news and culture, Vice has mushroomed to 129 million views per month across its platforms, which include online channels, TV…

Online Video Ads Have Higher Impact Than TV Ads

Finds hard-to-reach audiences

TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago.…

Man Happily Eats Insects for Snapple Video Series

'Caterpillars taste like corn chips'

Andrew Zimmern, star of Travel Channel’s Bizarre Foods America, devoured a plate of insects for a Snapple multimedia series that debuts May 1. “I’m a bigger fan of crickets than caterpillars,”…

Comedy Central Brings Live Stand-Up to Your Phone

Symbiotic relationship with Web video

This June, stand-up comedy is coming to your cellphone. And your iPad. And your connected TV. And your computer. It’s all part of Comedy Central’s CC: Stand-Up app, a sort…

This Is Why Advertisers Need to Get Serious About Video

Embrace new formats

We are at the brink of a watershed moment in digital video. The Digital Content NewFronts has become an integral part of advertisers’ annual budget planning. Fueled by the high…

Meet Some of YouTube's Core Talent

Talent pool has Web video natives, traditional TV vets, total newbies

YouTube is nurturing the next generation of media 'stars'— a collection of talent with huge followings producing content unlike anything else in the traditional media world. And the company is…

Twitter and Facebook Are Poised to Challenge YouTube

The growing video ad pie

U.S. advertisers will spend $4.14 billion on digital video this year, according to eMarketer estimates. Yet while Twitter and Facebook are among the most popular ways to find and watch…

Univision Takes Its Bilingual Video Platform to Mobile

Bigger than online audience

Marketers have long preached about speaking to people “in their own language,” but normally only as a metaphor. Univision’s nascent UVideos, a Spanish-English digital video network, suggests brands should take…

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