The Video Issue | Adweek
Advertisement

Topic: The Video Issue

Type
Online Video Ads Have Higher Impact Than TV Ads Finds hard-to-reach audiences

TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago.…

May 1, 2013, 6:39 AM EDT

Man Happily Eats Insects for Snapple Video Series 'Caterpillars taste like corn chips'

Andrew Zimmern, star of Travel Channel’s Bizarre Foods America, devoured a plate of insects for a Snapple multimedia series that debuts May 1. “I’m a bigger fan of crickets than caterpillars,”…

April 28, 2013, 11:47 PM EDT

Comedy Central Brings Live Stand-Up to Your Phone Symbiotic relationship with Web video

This June, stand-up comedy is coming to your cellphone. And your iPad. And your connected TV. And your computer. It’s all part of Comedy Central’s CC: Stand-Up app, a sort…

April 28, 2013, 11:47 PM EDT

This Is Why Advertisers Need to Get Serious About Video Embrace new formats

We are at the brink of a watershed moment in digital video. The Digital Content NewFronts has become an integral part of advertisers’ annual budget planning. Fueled by the high…

April 28, 2013, 11:46 PM EDT

Meet Some of YouTube's Core Talent Talent pool has Web video natives, traditional TV vets, total newbies

YouTube is nurturing the next generation of media 'stars'— a collection of talent with huge followings producing content unlike anything else in the traditional media world. And the company is…

April 28, 2013, 11:45 PM EDT

Twitter and Facebook Are Poised to Challenge YouTube The growing video ad pie

U.S. advertisers will spend $4.14 billion on digital video this year, according to eMarketer estimates. Yet while Twitter and Facebook are among the most popular ways to find and watch…

April 28, 2013, 11:44 PM EDT

Univision Takes Its Bilingual Video Platform to Mobile Bigger than online audience

Marketers have long preached about speaking to people “in their own language,” but normally only as a metaphor. Univision’s nascent UVideos, a Spanish-English digital video network, suggests brands should take…

April 28, 2013, 11:43 PM EDT

Advertisement