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Topic: The Video Issue

Infographic: Who's Watching Political Ads, and Are They Finishing Them?

Completion rate up for Bernie, falling for Cruz

As primary season reaches a fever pitch, campaigns want to get the best bang for their advertising buck. Digital ad company Conversant took a look at online video completion rates…

Editor's Note: Video Is the Latest Battlefront in the Struggle for Consumers’ Attention

Facebook, YouTube and Snapchat the main combatants

In pulling together our annual Video Issue this year, which we publish on the first day of the fifth annual Digital Content NewFronts, I had to gut check our coverage…

After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets

This is how it's challenging the networks

It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly,…

How YouTube Beauty Star Rachel Levin Keeps 7 Million Subscribers Tuned In

And what brands can learn from the vlogger

  brightcove.createExperiences(); Unless you're one of Rachel Levin's 7.6 million beauty-obsessed YouTube followers, there's a good chance you've never heard of…

YouTube Star Michelle Phan Likes Mario Kart and Cartoon Network

Beauty expert reveals how she unwinds before bed

Specs Who Michelle Phan Age 27 Accomplishments YouTube beauty tutorial star (currently featured in YouTube’s national ad campaign); founder of MichellePhan.com and Em Michelle Phan cosmetics Base Los Angeles What’s the first information you consume…

This L.A. Agency Creates Standout Ads for Big-Ticket Projects

Clients include History, MGM and PETA

Specs Who Steph Sebbag (l.), president, and Andy Robbins, evp, motion pictures and interactive What Full-service creative agency Where Los Angeles When you’re thisclose to Hollywood, you tend to think a lot about…

Viewing Habits Show Traditional TV Networks Still Reign Supreme

But video services like Netflix and Amazon Prime are catching up

Especially among younger viewers, use and awareness of digital streaming companies is growing to rival that of traditional TV networks. However, television currently remains the top medium by which to…

House of Cards’ Beau Willimon Talks About How the Hit Show Came to Be

A team full of rebels

Before Beau Willimon created the American version of House of Cards, Web TV (not including YouTube) was largely made up of network program outtakes—or worse, discards. But the writer behind…

Digital Startups Are Teaching the Big Guys Some Lessons

Traditional news outlets are discovering new forms of storytelling

Scott Cohen spent his career working for media conglomerates, including a stint as executive editor for the digital arm of the New York Daily News. But after hearing about Vocativ’s…

Maker Studios’ New Chief Content Officer Discusses Tackling 23 Digital Video Verticals

Erin McPherson’s past career prepares her for the challenge

   Specs Who Erin McPherson New gig Chief content officer, Maker Studios Old gig Vp, head of video, Yahoo Age 45 So what does the chief content officer at Maker do? I oversee our studios, so the…

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