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Topic: Video Games

Kevin Butler Returns to PlayStation for New Campaign Launch 'Long Live Play' slogan trumps career in carpeting

Well that didn’t take long. Within a week of quitting his fictional job at PlayStation for an equally fictional job at Economy Flooring, Kevin Butler has returned to help launch…

August 30, 2011, 12:02 PM EDT

Kevin Butler Quits PlayStation for Career in Flooring 'Commercials? We'll see,' he says

When there's no room to move up, it's time to look down. At the carpet. That's where Kevin Butler, the "vp of everything" at Sony PlayStation, has decided to focus…

August 29, 2011, 10:45 AM EDT

Spoof Trailer Recasts Super Mario as Drugged-Out Loser Video game icon gets the indie film treatment

Is there anything obsessive fans can't throw unwholesome amounts of dedication into? The spoof trailer below, which re-imagines Super Mario Bros. as a brooding independent film about drug abuse, seems…

August 26, 2011, 5:21 PM EDT

Ad of the Day: Microsoft Halo Guess which cybernetically enhanced supersoldier is going to college?

In a new campaign from Crispin Porter + Bogusky, Microsoft follows the latest celebrity who's headed off to college this fall. But he's not a tween singer or a movie…

July 14, 2011, 2:23 PM EDT

How Tim Schafer Pitched 'Once Upon a Monster' to Sesame Street

Here's a cute "behind the scenes" clip of video-game design legend Tim Schafer making his original pitch for the upcoming Sesame Street game Once Upon a Monster. As happens to…

July 13, 2011, 12:50 PM EDT

EA Sports Made a Great Early Bet With Rory McIlroy

Nike might want him now, but EA Sports was the brand that bet early on Rory McIlroy, the young golfer from Northern Ireland who won the U.S. Open this weekend—following…

June 20, 2011, 12:04 PM EDT

Robin Williams and Daughter Pitch Video Game She Was Named After

In odd celebrity-endorsement news, Robin Williams appears in a couple of ads for Nintendo's remake of the Legend of Zelda: Ocarina of Time 3D video game. Even odder: Williams is…

June 16, 2011, 10:20 AM EDT

'Time' Magazine Cover Turned Into Apocalyptic 'Call of Duty' Ad

Some suspected that Time magazine would unleash an apocalyptic cover one day soon—trumpeting its own demise. Few dreamed, however, that the weekly's red-framed front held much attraction as a promotional…

June 14, 2011, 8:44 AM EDT

Rock On, Incredible Creepy Ubisoft Guitar Baby

Here's a worthy addition to the pantheon of babies doing grown-up stuff in advertising—this Ubisoft video with a baby rocking out with the company's Rocksmith videogame. He sure is a…

June 13, 2011, 7:57 AM EDT

Video Game Hell Chinese inmates forced to play games for credits

After a hard day of work, many come home and play mind-numbing video games to escape from reality for  a while. But what if, after a full day of hard…

May 26, 2011, 5:22 AM EDT