Video Games | Adweek

Topic: Video Games

Game Studio Trashes Rivals as Children, Old Men and Sellouts Kixeye recruitment video pulls no punches

Taking pot shots at your competition is always a ballsy move. This week, the award for biggest gonads goes to game studio Kixeye, whose raunchy recruitment ad is drawing quite…

August 3, 2012, 11:07 AM EDT

The Collective Scores With Video Game High YouTube gaming stars behind FreddieW churn out successful scripted series

A teen drama centered on privileged high school athletes is starting to develop a serious cult following on the Web. But this show is a long way from Friday Night…

July 19, 2012, 1:17 PM EDT

Perspective: Boys Keeping Busy At one time, 80 percent of tween lads built plastic models. Not any more.

In 1927, when Charles Lindbergh became the first aviator to fly solo across the Atlantic, the death-defying feat had a curious effect on thousands of preteen boys across the United…

June 28, 2012, 6:48 AM EDT

Kevin Butler Salutes PlayStation Players by Name America's favorite VP honors in-game achievements

Kevin Butler, PlayStation's vice president of random fake departments, is taking a page from Old Spice's YouTube playbook and creating videos to salute individual gamers. The clips build off the…

November 4, 2011, 4:53 PM EDT

Grand Theft Auto V Trailer Shows Game Might Be Maturing Shooting hookers gives way to class conflict

Rockstar Games has released its highly anticipated (and exposition-dense) trailer for Grand Theft Auto V,  shown below, which quickly became one of the most talked-about game ads of the year.…

November 3, 2011, 10:36 AM EDT

Harrison Ford Does Worst Gaming Ad Ever for 'Uncharted 3' Plan: Look senile, grunt, get paid

Here is Harrison Ford, looking about 1,000 years old—and acting like it, too—in a weird new Japanese commercial for the action video game Uncharted 3. Ford may be unaware that…

October 20, 2011, 3:08 PM EDT

Britain Bans Duke Nukem Ad From Prime-time TV ‘Sexually explicit’ spot can only be shown after 11 p.m.

The U.K.’s advertising regulator has banned an advert for computer game Duke Nukem Forever until after 11 p.m. The Advertising Standards Authority says it received 34 complaints for the ad, which…

October 19, 2011, 8:43 AM EDT

Half-Dog, Half-Man Tells You to 'Chase Some Tail' in Sims 3 Ad Clip touts franchise's new pets game

Sims 3 Pets, the fifth extension for the Sims 3 game, allows players to play as animals for the first time. To pique your interest, Draftfcb San Francisco spliced together…

October 17, 2011, 12:38 PM EDT

The Spot: War's Endgame The Xbox franchise that changed everything tweaks the formula for its third and final trailer

GENESIS: The Xbox third-person shooter Gears of War, from Epic Games, reinvented video-game advertising. While most war-game ads put hard-driving music over cutscene montages, the trailers for the first two…

September 13, 2011, 6:45 AM EDT