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Topic: Video Games

Machinima Rebrands With a TV-Leaning Strategy

It hopes marketers will spend more money on a familiar model

Machinima, a multi-channel network (MCN) pioneer that's come under siege from increased competition, today revealed a robust rebrand to better position itself in the industry. Most importantly, it's building an…

Could Minecraft Become Microsoft's Next Halo?

Tech giant expected to buy game maker for $2B

If the rumors are true, Microsoft Corp.'s move to purchase Minecraft could position the popular video game as the next big entertainment franchise. Several outlets reported that the Redmond, Washington-based tech…

Will Ferrell Hates Cancer and Will Fight It by Playing Video Game With You

This is kind of a big deal

Great Odin's Raven! If you ever wanted to play video games with self-proclaimed video game wiz Will Ferrell, here's your chance to do so—and support a great cause. The Saturday Night…

Amazon—Not YouTube—Acquires Twitch

Gaming video site reportedly sells for $970 million

In a surprising move, leading gaming-themed streaming video portal Twitch announced today that it has been purchased by Amazon. The Seattle-based e-commerce company confirmed the deal, saying it acquired the online…

Kevin Hart Will Destroy Your Car and Haunt Your Dreams Until You Play Him at Madden

Or maybe he just hates Dave Franco

It's Madden season, which apparently is a good time not to be friends with Kevin Hart.  In EA's new three-and-a-half-minute promo for Madden NFL 15, we witness the extreme lengths to…

WWII Video Game Will Pause for 1 Minute Today to Remember the Warsaw Uprising

Enemy Front marks battle's 70th anniversary

A video game set amid the resistance to Adolf Hitler's war machine and played globally 24/7 will pause for 60 seconds today to commemorate the 70th anniversary of World War…

Marketers Pick Apart Google's Twitch Purchase

Reported $1 billion deal is huge for the search giant

The Internet-based video game ad space has had its shares of ups and downs—as the likes of Zynga have seen revenues plummet. But marketers are not going to give up…

Don't Play League of Legends? You'll Still Enjoy This Epic 6-Minute Trailer

Beautifully animated battle brings one of today's top games to life

I'm not one of the 27 million people playing League of Legends each day, but this amazingly action-packed video kind of makes me wish I were.  "A New Dawn" is the…

Ad of the Day: This Rube Goldberg Device Promotes a Video Game by Bringing It to Life

Another creation from OK Go's collaborator

While always interesting to watch, intricate Rube Goldberg devices in ads rarely seem connected to the products they're supposedly selling. But this is quite the exception. Brett Doar, the man behind…

Can Once-Famous Gaming Giant Atari Turn a New Generation on to Pong?

Reboots classics for online and mobile

Brands come and brands go, but only rarely does one dig its own grave. That’s exactly what Atari did 31 years ago. It was 1983, and so poor were the sales…

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